Invisible to AI = Invisible to Customers: The New Discoverability Crisis
Update: 2025-07-29
Description
AI doesn't see you if your marketing content is brilliant but disconnected. And if AI doesn’t see you, neither do your customers.
In this episode of the Spin Sucks podcast, Gini Dietrich unpacks the discovery crisis—how AI is quietly reshaping the buyer journey, and what it means for brands that haven’t integrated their content strategies. Spoiler alert: the old SEO playbook won’t cut it.
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