In the Age of AI Search, PR Holds the Keys to Visibility
Update: 2025-07-22
Description
Generative AI search is rewriting how people find, trust, and engage with information—and communicators are uniquely positioned to lead in this new world.
In this episode, Gini Dietrich breaks down why authoritative mentions, trust, and brand signals—PR’s bread and butter—are now the currency of visibility in an AI-first world.
If you’re ready to stop chasing algorithms and start building durable visibility, this episode is for you.
Join the Spin Sucks Community for deeper discussions: https://spinsucks.com/spin-sucks-community Follow Spin Sucks on LinkedIn, TikTok, and Instagram for weekly tips.
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