The Visibility Engineer’s Manifesto
Description
For too long, marketing and communications have been judged by clicks, impressions, and vanity metrics. But those numbers don’t move a boardroom.
Executives talk about pipeline, revenue, market share, and shareholder value. If your work isn’t tied to those outcomes, you’re invisible where it matters most.
In this episode of the Spin Sucks Podcast, Gini Dietrich introduces The Visibility Engineer’s Manifesto—a new operating model for comms and marketing leaders. You’ll learn how to replace outdated reporting with PESO-driven visibility that proves growth in the language executives actually care about.
What you’ll hear:
Why CEOs and CFOs rarely mention marketing on earnings calls
How AI-powered discovery is reshaping visibility and trust
The 11 principles every Visibility Engineer must follow
One Day 1 action step you can take right now
Download the Manifesto PDF here: https://spinsucks.com/communication/visibility-engineer-manifesto/
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