It's us. Hi. We're the problem, it's us. — James Gilbert, Flip
Description
Wait...is James making fun of marketing? Or is he calling us on our bullsh!t?
Eh, it's a little of both. James Gilbert, CMO of Flip, joins Scott to spill all of marketing's dirty secrets—from why the rest of the go-to-market team kind of hates us sometimes to where marketers almost always get customer experience wrong. James is lovingly calling us all out, and guess what? We kind of need to hear it.
Key Points:
- Oftentimes the customer experience is the thing that is thought about last when marketing, but in order to be successful, it needs to be the thing that is thought about first!
- The real goal is for companies to bring the human side of marketing back! Everyone we are marketing to are humans and we often forget that.
- The key to empowering your teams: focus on the product and then everything else will naturally flow together.
Connect with James on LinkedIn: https://www.linkedin.com/in/jrgilbert1/
Connect with Scott on LinkedIn: https://www.linkedin.com/in/scottjlogan/
Book Suggestions from James:
The Marketing Rebellion: The Most Human Company Wins by Mark Schaffer
Empowered: Ordinary People, Extraordinary Products by Marty Cagan and Chris Jones
More fun here: kronologic.com/podcast
United States
