It’s New 11/10: Movember Google search movement, Opal scaled content abuse and AI Max underperforming
Description
Today we covered Google ranking volatility heating up for Movember. Google’s AI Opal tool touts creating optimized content in a scalable way. Many advertisers are saying Google’s new AI Max is underperforming. Google updated Google Finance with a lot of AI features. Plus, ChatGPT ads will be coming but they won’t look like Google Ads.
0:00 - Introduction
1:33 - Google Search ranking movement for Movember
2:27 - Google Opal touts creating optimized content in a scalable way
4:41 - Google AI Max ads are underperforming
7:46 - Google Finance big AI updates
9:06 - ChatGPT Ads are coming
11:06 - Conclusion
A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.
This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
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