It’s New 11/5: Google AI Mode updates and tests, Google AI Overviews CTR drop and ad complaints
Description
Today we covered Google testing new AI Mode version and launching three new agentic capabilities. Google AI Overviews results in a drop in CTR, a report says. Google Merchant Center promotions top performing products. Google locked the side bar on YouTube’s mobile ads.
0:00 - Introduction
0:50 - Google testing AI Mode versions
2:52 - Google AI Mode new agentic capabilities.
4:11 - Google AI Overviews leads to drop in CTR
7:15 - Google Merchant Center top performing products promotions
8:41 - YouTube locks sidebar on mobile ads
9:33 - Conclusion
A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.
This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
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