This week, we had a pretty big update touch down early on and it really continued throughout the whole week, I named it the Movember update. Google Opal tool encourages you to create optimized AI content at scale. Google said it is working on fixing the Google Discover fake AI news spam. Google launched a bunch of AI shopping features before the holidays. Microsoft launched search within Copilot. Google lets you add shipping and return policies without a Merchant Account in Search Console and/or structured data markup. Google is not killing off schema, John Mueller said. Google Image results is now testing text ads, not just shopping ads. Google is rolling out the Ads Advisor and Analytics Advisor Gemini AI help chat. Google Ads AI Max seems to underperform compared to other match types. Google Local Service Ads message leads has new value-based pricing. Google Ads is testing importing campaigns from X and other social network platforms. Google Ads brings brand inclusions to standard shopping campaigns. Google Ads can summarize your budget optimization settings. Google Ads updated its unacceptable phone number policy. Google Business Profiles negative review extortion scam reporting form does seem to work. Google also proposed, by force, changes to Ad Manager in its ad tech EU case. That was the search news this week at the Search Engine Roundtable.

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0:00 - Introduction

0:57 - Google Search Ranking Volatility Heats Up - Movember Update

1:25 - Google Search Ranking Volatility Heats Up November 12th

1:41 - Google Opal Tool Creates Optimized Content In Scalable Way - Seriously?

3:20 - Google Working On Fixing Google Discover AI Spam Problem

3:46 - Google Shopping With AI Mode Comparisons, Call Store, Track Price & Agentic Checkout

4:40 - Microsoft Copilot Gets AI Search With Better Links & Citations

5:21 - Google Search Console Lets You Add Shipping/Return Details Without Merchant Center Account

6:08 - Google Is Not Killing Schema - Markups May Come & Go

6:28 - Google Image Results Tests Search Ads (Not Just Shopping Ads)

6:58 - Google Rolling Out Ads Advisor & Analytics Advisor

7:40 - Google Ads AI Max Underperforming Other Match Types

8:20 - Value-Based Pricing For Google Local Service Ads Message Leads

9:07 - Google Ads Tests Importing X Ads & Other Social Campaigns

9:47 - Google Ads Brings Brand Inclusions To Standard Shopping Campaigns

9:58   - Google Ads Summaries In Budget Optimization Settings

10:12 - Google Ads Unacceptable Phone Number Policy Update Worries Advertisers

10:42 - Google Ads Advertiser Suspension Improvements: Faster & More Accurate

11:07 - Google Negative Review Extortion Scams Reporting Form Seems To Work

11:31 - Google Proposes Changes In EU Ad Tech Case For Ad Manager & More

11:56 - Conclusion