Kraft Heinz’s Breakup Plan: What It Would Mean for UK & European FMCG
Description
Tpoday, the Wall Street Journal broke the news that Kraft Heinz potentially considers a demerger into two independent companies, a decade after its ill-fated merger. The condiments and sauces business, aligned with modern trends, would focus on growth and global expansion, while the grocery staples spin-off would manage mature brands for cash flow. This reflects the broader FMCG shift toward focus and agility over scale. European markets favor the Heinz-led condiments business, which could invest further in local innovation. Lessons for FMCG leaders: relevance beats scale, category focus is key, and revenue management must adapt to consumer and retailer dynamics.
FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management
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