In this episode, Tara Ebrahimi, from Wake Forest University School of Law, and Allison Turcio delve into the crucial role of marketing in elevating faculty scholarship to public prominence. They discuss the transformative impact of making academic research accessible to wider audiences to enhance the institution's reputation but contribute to societal advancement. The conversation covers the challenges of academia's traditional incentive structures, time constraints, and resource limitations, while offering innovative solutions for repackaging scholarly work in engaging formats like podcasts, infographics, and op-eds. The episode emphasizes the importance of collaboration between marketing professionals and faculty to effectively communicate complex ideas to the general public and underscores the growing recognition of public engagement in academia. 

How Tos from the episode include:

• Finding your first faculty partners
• Translating academic work into engaging content for broader audiences
• Understanding the barriers that may hinder the promotion of faculty scholarship
• Encouraging the academic community to see the value in making scholarly work more accessible and impactful outside traditional academic circles

Guest Name: Tara Ebrahimi

Guest Social:  LinkedIn

Guest Bio: Tara Ebrahimi has a wide variety of professional experience—including in nonprofit, corporate, and higher education—which has enabled her to become an expert in marketing, communications, and development. She has a background in creative writing and has been published in the New York Times, among other publications.  She currently serves as Executive Director of Marketing & Communications at Wake Forest School of Law.

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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Element451 is hosting the AI Engage Summit on Oct 29 and 30
Register now for this free, virtual event.
The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you’re looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today.