Marketing Myopia: Lessons from Nokia’s failure

Update: 2021-06-27

Description

Nokia a market leader in the mobile phone market plummeted to rock bottom. In this episode we understand the reasons for Nokia’s failure

Comments

In Channel

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God’s Own Country- Kerala State Tourism Marketing and advertising campaigns

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Marketing Myopia: Lessons from Nokia’s failure

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Marketing Nuggets: PETA advertising- a blend of colour, controversy and celebrity endorsements

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Marketing Nuggets : HappyDent India

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Marketing Nuggets: iconic Indian mascots- The Amul Moppet

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Marketing Nuggets: Indian mascots special series- The Maharajah of Air India

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Marketing Nuggets: Mysore Sandal Soap

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Marketing Nuggets: The Tanishq Ekatvam Ad campaign

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Marketing Nuggets: Dove Stop the Beauty Test campaign

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Marketing Nuggets: Brand story MTR

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Marketing Nuggets: The Boroline campaign

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Marketing Myopia: Lessons from Nokia’s failure

#box-pro-ellipsis-176552342638318{-webkit-line-clamp:2;}Marketing Myopia: Lessons from Nokia’s failure

Marketing Myopia: Lessons from Nokia’s failure

Mariam Noronha

Marketing Myopia: Lessons from Nokia’s failure