Marketing Nuggets: Mysore Sandal Soap

Update: 2021-03-30

Description

Mysore sandal soap is a 105 year old heritage, beauty soap brand that enjoys immense brand loyalty in southern India. In this episode we take a look at its journey, its marketing, brand communication and brand building initiatives.

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Marketing Nuggets: Mysore Sandal Soap

#box-pro-ellipsis-176553394785268{-webkit-line-clamp:2;}Marketing Nuggets: Mysore Sandal Soap

Marketing Nuggets: Mysore Sandal Soap

Mariam Noronha

Marketing Nuggets: Mysore Sandal Soap