Marketing Nuggets: Iconic Indian Mascots Fido Dido

Update: 2021-04-30

Description

PepsiCo’s 7 UP mascot, was not limited to its marketing endeavours in India. However, Fido dido is the original cool guy, known to all 90’s kids. He made a brief comeback in 2018. Here’s a look at his journey

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Marketing Nuggets: Iconic Indian Mascots Fido Dido

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Marketing Nuggets: Iconic Indian Mascots Fido Dido

Mariam Noronha

Marketing Nuggets: Iconic Indian Mascots Fido Dido