Marketing Nuggets: The Tanishq Ekatvam Ad campaign

Update: 2021-03-24

Description

Tanishq is a market leader in the Indian branded jewellery market. It has always challenged stereotypes in its advertising campaigns. The Ekatvam campaign became a controversial topic and was withdrawn. In this episode we take a look at what brands can learn and do better when weaving brand conversations

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Marketing Nuggets: The Tanishq Ekatvam Ad campaign

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Marketing Nuggets: The Tanishq Ekatvam Ad campaign

Mariam Noronha

Marketing Nuggets: The Tanishq Ekatvam Ad campaign