Marketing Nuggets: Dove Stop the Beauty Test campaign

Update: 2021-03-14

Description

Dove has been redefining beauty and challenging stereotypes. The most recent #stopthebeautytest campaign is another endeavour by Dove to build a conversation around stories of judgement and rejection faced by women during the matchmaking process. Dove has not stopped at talking about the issue but is walking the talk to engineer social change.

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Marketing Nuggets: Dove Stop the Beauty Test campaign

#box-pro-ellipsis-176560874375629{-webkit-line-clamp:2;}Marketing Nuggets: Dove Stop the Beauty Test campaign

Marketing Nuggets: Dove Stop the Beauty Test campaign

Mariam Noronha

Marketing Nuggets: Dove Stop the Beauty Test campaign