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Key Highlights

• Change is not a curve but a wave - organizations and leaders need to develop skills for continuous adaptation rather than viewing change as a one-time event
• Common mistakes in change management include: - Over-relying on "selling" the change rather than addressing practical concerns - Focusing too much on macro vision while ignoring micro discomforts - Using awareness campaigns and branded merchandise instead of meaningful engagement
• The most effective change strategies: - Involve people early through pilots and focus groups - Use peer-to-peer influence rather than just top-down communication - Balance speed of implementation with organizational capacity
• Different organizational levels face unique challenges: - Top leaders must be willing to repeat messages multiple times - Middle managers need to focus on translation and cross-team collaboration - Front-line leaders must balance regular operations with change initiatives

Notable Quotes

• "Change is not a noun, it's a verb - let's get really good at changing."
• "The most credible people in a change are usually not the senior-most leaders... it's other peer-like people who have gone through it recently."
• "There's a myth that you can avoid all discomfort, that if somehow you get people excited enough and cheerleading enough that somehow, magically, all issues will go away."

Featured Speaker

• Diana Hong is an Executive Coach and Partner at CRA | Admired Leadership with over 13 years at the firm. Prior to joining CRA, she spent 10+ years in finance. She specializes in helping organizations and leaders navigate complex change initiatives effectively.