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Nachfolgend ein Transkript des Podcasts ohne Garantie für hundertprozentige Richtigkeit:

I have to go with Gin Tonic. If Ampler was a band, what kind of music would you play? Soul and funk, something upbeat and just enjoyable. Cool. Eva, which bike have you been taking recently? I’ve been riding the axle from Ampla Bikes. I’ve been taking it all over Cali for the past year or so. Do you have family? I do have family. I have a son who’s three years old and I have a husband. And your husband can already ride his bike through Tallinn and your son? Yes, both of them are big bike riders. It’s their favorite pastime activity, for sure. Awesome. Good selection of boys then. Yes, exactly. Iva, you’re one of the very, very, like very, very few female CEOs in the bicycle industry. So let’s talk a bit about how you got there. I did a bit of research. It’s not so easy. But you’re a mechanical engineer. That’s true. And you’ve been, is that true? That is true. Good research. And you’ve been with or in the mobility tech industry for over a decade. How come you moved into that industry? I think that comes from me being already quite young. And I understood that I really would like to develop something or do something that I can visually see and use. And I’ve always had kind of a knack for design. And when I was choosing my profession, for a long time, I had no idea what I want to do. At some point, I even thought I’d be a lawyer. But then when I made the decision to go to university, it came kind of naturally. It was product design and production engineering. So I knew that it had a technical aspect to it, but also a kind of a design and a creativity aspect to it, which I really liked. So that’s where I started and where this kind of a background actually happened and why it happened. And how come you moved into the mobility sector? There’s so many different options you have as a product engineering. Yeah. I think that was kind of by coincidence. From previous companies where I entered to the connections that I made in the university, I initially kind of ended up in co-module. That was already, I think, seven or eight years ago. So it was a long, long time ago. Oh, Jesus. Okay. Can you quickly explain what the brand does? Co-module connects light electric vehicles. So they’re an IoT manufacturer. So one of the pioneers who started a long time ago. I think they also started in 2014. And I think I was 14th person to join or something like that. So it was quite in the beginning. So I saw all the, let’s say, all the growth happening firsthand. And what was your job at Commodule? I started as a kind of a research manager. That means that I did everything from new products to certifying the products. There were moments where I had to buy tickets and board a plane the next morning to go to Brazil alone for a week or so. There were a lot of, let’s say, interesting times back then. So, yeah. My, let’s say, profession has always been in relations with the product itself. I see. How old are you now? I’m 33. Okay. I’m pretty experienced, like on all different levels. So Commodule comes from not so much the hardware side. It is the hardware side. It’s the electronics. So in that sense, it has both. Of course, the software is super important because that’s the key of it. But of course, hardware is such a big part of it because it’s in such different formats depending on the customer. So you have to adapt quickly. You have to be super good in adapting your hardware as well. I see. And you’ve been CEO with Ampla now for, I think, a couple of months. Yes. Have you been working with Ampla before? Not so closely. Of course, I’ve been a part of its journey through the community group for a bit of a time. That was with Commodule and Ampla belonging to one group in Tallinn. Yeah. Yeah. It belonged to one group. Separated last year in 2024. And then the vehicle part of the group kind of went on its own. And I’ve been a part of the vehicle side of the group and now joined Ampla side this year, basically. Okay. Let’s test you. Let’s talk about the brand. Let’s do that. Hey, who and what is Ampla? What is your USP? What is your vision? It’s good that you asked. We’ve been working on it so hard in the past couple of weeks. You have a background, so it’s not just a fresh start, I guess. No, no. Super interesting, like, turning point, I guess, as well. Yeah. Yeah, absolutely. So Ampla has been, let’s say, a sort of a techie brand. It started by a group of friends who wanted to make a very lightweight vehicle that would just look like another bike. You wouldn’t immediately know that it’s an e-bike. And that is one of our main USPs and still remains the same. To be lightweight, very timeless and looked like a regular bike. So if you’re cycling past someone on the road, they’re like, wow, how come they are so fast? You wouldn’t immediately crash. Not anymore, I think. It begins nowadays. It’s just like so common to have e-bikes, but it’s very clean. Like, the aesthetic is very clean and, as you said, timeless. And, like, this is something that you’re going to stick with as well. Absolutely. And it’s always been this way, yeah. Yeah. So, of course, we’re thinking of broadening our product offering and the portfoli