Rethinking attribution: How to prove marketing ROI, with János Moldvay (Funnel)
Description
In this episode, János Moldvay, VP of Measurement at Funnel.io, breaks down the future of marketing intelligence: how to build trust in your data, measure brand impact, and move beyond outdated models.
From triangulated measurement strategies to making marketing a true revenue driver, this is essential listening for CMOs, performance marketers, and data-curious creatives alike.
In this episode, you’ll learn:
→ Why last-click attribution is useful, but flawed
→ How to measure brand marketing when nothing is trackable
→ What “triangulation” means in modern marketing measurement
→ How to talk to your CFO about marketing ROI
→ Why Funnel.io combines MMM, MTA & experiments — and why that matters
→ Tips for spotting bad data and fixing marketing data quality issues
United States
