Episode Overview:

Data security is no longer optional in the age of AI. Host Emanuel Rose talks with Hunter Jensen (Founder & CEO, Barefoot Labs) about protecting intellectual property, safeguarding PII, and building self-hosted AI solutions that meet privacy and compliance requirements—while actually driving ROI for law firms, defense contractors, and other regulated industries.

What You’ll Learn:

• How to keep confidential data (PII, IP) out of public LLMs and inside your infrastructure

• When self-hosted or tenant-isolated AI beats SaaS for compliance and control

• Practical use cases: RFP acceleration, contract review, research workflows, SOP-driven “custom GPTs”

• Why mid-market companies (not just enterprise) can deploy secure AI now

• Change-management realities: security reviews, pen testing, phased rollouts by department

• The ROI math: saving unbillable hours, improving case profitability, unlocking net-new business
  

Featured Guest:

Hunter Jensen — Founder & CEO, Barefoot Labs. Hunter builds secure, self-hosted AI infrastructure for organizations that must control privacy and compliance without slowing growth.

Episode Highlights:

• Law firms and defense contractors need AI, but can’t risk data leakage—here’s how they deploy safely

• Real examples: doubling annual RFP submissions without headcount; saving 6+ hours/week for biz dev

• Security first: ISO 27001 achieved; rigorous client and client-of-client reviews; ongoing pen tests

• Access control that actually works: programmatic permissions over “just tell the LLM” prompts

• Custom tasks (“house SOPs” + tools) scale repeatable, compliant workflows across teams
  

Connect and Explore More:

Host – Emanuel Rose

Website: https://emanuelrose.com/

Book – Authentic Marketing in the Age of AI: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

Guest – Hunter Jensen

LinkedIn: https://www.linkedin.com/in/hunterjensen

Email: hunter@barefootlabs.ai

Further Reading or Resources:

Companion Blog Post (episode recap + links): https://emanuelrose.com/harnessing-ai-safely-strategic-insights-from-hunter-jensen-on-secure-ai-solutions/

Host Website: https://emanuelrose.com/

Host’s AI Book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

If securing AI while boosting ROI matters to your team, subscribe, like, and comment with your biggest data-security question—or the workflow you want to lock down first. Share this with a colleague who handles compliance or IT security. 🌟

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