Bradley Jacobs breaks down the systematic approach to building a sustainable fractional business generating $25-40K monthly. Most fractional experts dream of reaching $400K+ annually, but lack a clear roadmap to get there. This episode provides that roadmap through three essential components: structuring high-value retainer clients, implementing a proven LinkedIn lead generation strategy, and maintaining consistent business development for long-term sustainability.

Bradley emphasizes the importance of getting crystal clear on your goals first - knowing exactly how much you want to earn, how many clients you'll serve, and your ideal working hours. He explains how to price based on value rather than time, using partnerships as an example where a few hours of work can generate millions in client value. The episode covers boundary-setting, scope management, and the three-part LinkedIn strategy that includes content creation, daily networking, and strategic engagement. Most importantly, he stresses that business development never stops, even when your client roster is full, and provides practical advice on investing in support systems to maintain sustainability.

Learn More: Scale your fractional practice: https://mylance.co Connect with Bradley Jacobs: https://www.linkedin.com/in/bradley-r-jacobs/

00:00 - Welcome & Mylance LinkedIn tool intro

00:49 - The $25-40K monthly goal framework

01:36 - Client engagement models & pricing

02:52 - Getting clear on your success goals

03:25 - Calculating retainer requirements

04:21 - Building sustainable retainer clients

05:08 - Value-based vs. hourly pricing

06:19 - Client investment mindset shift

07:02 - Managing scope & client boundaries

08:24 - Disciplined client selection process

08:52 - Identifying your ideal customer

09:33 - Three-part LinkedIn lead strategy

10:45 - Referral system & client check-ins

11:59 - Sustaining business long-term

12:30 - Never stopping business development

13:22 - Investing in support systems

14:16 - Three-pillar framework recap

14:45 - Mylance product overview & outro