Bradley Jacobs sits down with Jon Younger, a renowned expert on the future of work, freelancing, and independent consulting. Jon brings decades of experience as a best-selling author, multiple-time exited founder, and PhD from the University of Toronto, plus he's currently working with AI agents.

The conversation explores how the fractional and freelance workforce has exploded since COVID and where it's headed over the next decade. Jon discusses the shrinking half-life of capabilities and how this drives organizations toward more flexible talent models. He addresses the biggest challenge fractionals face: creating stability while project durations get shorter and expertise becomes more specialized.

Key insights include developing a clear personal competitive advantage while maintaining a wide portfolio, building strategic relationships for referral partnerships, and understanding that clients often have undefined but perfectly required needs. Jon emphasizes the critical shift from selling knowledge to selling wisdom and insight, sharing a powerful story about delivering millions in value through strategic guidance during a major corporate merger. The discussion covers value-based pricing strategies and how fractional experts can amplify their revenue beyond traditional time-for-money models.

Learn More:Scale your fractional practice: https://mylance.coConnect with Bradley Jacobs: https://www.linkedin.com/in/bradley-r-jacobs/

00:00 - Introduction and guest background
00:35 - Jon's personal introduction
01:17 - Future of fractional workforce post-COVID
02:41 - Addressing stability vs instability
03:25 - Building sustainable fractional careers
05:24 - Finding your competitive advantage
06:06 - Importance of collaboration and networking
07:17 - Making effective referrals
07:39 - Understanding unclear client needs
09:07 - Shifting from time-based to value pricing
09:54 - Knowledge vs wisdom in consulting
12:54 - Million-dollar merger story begins
13:51 - Value delivery vs time investment
14:20 - Sustaining value over project duration