Bradley Jacobs welcomes Cole VanDeWoestyne, co-founder of Inboxing Engine, a leading email marketing and consulting firm that helps experts, coaches, and consultants scale past $3 million through direct response marketing. Cole shares powerful insights about the untapped potential of email marketing, revealing how one client transformed their business from $250K to $1.2M annually by implementing strategic email sequences.

The conversation explores the counterintuitive approach of nurturing leads for three weeks before making any sales pitch, the "pressure cooker" email strategy that sends 5-6 emails daily during launch periods, and why most businesses leave money on the table by not properly monetizing their email lists. Cole emphasizes the importance of focusing on one specific niche rather than being a jack-of-all-trades, and shares practical advice for fractional executives on building and growing their email lists through lead magnets and consistent outreach.

The discussion also covers overcoming the fear of rejection, the importance of planning your day the night before, and why taking action trumps perfectionism every time. Cole's philosophy of helping people genuinely means you can never truly bother someone with your offers.

Learn More:Scale your fractional practice: https://mylance.coConnect with Bradley Jacobs: https://www.linkedin.com/in/bradley-r-jacobs/

00:00 - Introduction and guest background

00:32 - What is Inboxing Engine and why email marketing

01:38 - The untapped goldmine of email marketing

02:27 - Warm email lists vs. cold outbound clarification

03:20 - The difference between successful and struggling email campaigns

05:25 - The "secret sauce" of email strategy revealed

08:28 - Why sharing knowledge doesn't hurt business

10:06 - Reconciling high intent leads with nurture sequences

11:38 - The "pressure cooker" email strategy explained

15:18 - Buy or unsubscribe - no middle ground

16:45 - Managing negative responses and rejection

18:59 - Getting started with email lists and lead magnets

20:16 - How Cole became a podcast guest through simple outreach

21:40 - Simple outreach that actually works

23:35 - Learning to embrace rejection from early experiences

25:56 - Dating parallels and overcoming fear of approach

27:36 - Why you can't bother people if you genuinely help them

28:44 - Choosing your niche through consultative questioning

32:02 - Avoiding the "business card email" approach

33:16 - Planning your day the night before for maximum productivity

36:38 - The danger of busy work vs. needle-moving activities

39:10 - The Lovable landing page example - making it simple

41:02 - Contact information and pricing structure

43:36 - Closing thoughts and final words