Bradley Jacobs sits down with human behavior expert Brian Bogert to explore how internal "waste" sabotages business success. Bogert, who survived having his arm torn off in a childhood accident, shares how early trauma shaped his drive to prove himself through performance - a pattern many fractional executives will recognize.

The conversation dives deep into identifying destructive behaviors like defensive communication, pricing struggles, and the inability to delegate. Bogert explains how shame manifests as perfectionism, scarcity, and control, blocking entrepreneurs from scaling their businesses effectively. He shares compelling client stories, including a creator who jumped from $50K to seven figures after addressing childhood criticism around creativity.

For businesses of one, Bogert emphasizes that revenue generation failures often stem from self-worth issues rather than sales tactics. He introduces a powerful three-question framework for prioritizing activities: Is this something only I can do? Could someone else do it better? Does this actually need to be done? The discussion also covers practical AI automation strategies that can free up 90% of non-essential tasks, allowing fractional executives to focus on their zone of genius.

Learn More:Scale your fractional practice: https://mylance.coConnect with Bradley Jacobs: https://www.linkedin.com/in/bradley-r-jacobs/

Brian Bogert - Human Behavior and Performance CoachWebsite: brianbogert.comSocial Media: @BogertBrian (all platforms including YouTube)

00:00 Welcome and guest introduction

00:45 Brian's personal transformation story

03:17 What behaviors indicate internal waste

08:25 Making internal work tangible for skeptics

10:01 Client success stories and examples

15:54 Taking ownership vs feeling overwhelmed

19:16 Biggest challenges for businesses of one

23:01 Three essential questions framework

24:47 Common unnecessary business activities

28:16 Daily priority setting strategies

32:10 AI and automation for solopreneurs

39:48 Building complex workflow systems

43:17 Final advice on awareness and intentionality

45:23 Where to connect with Brian Bogert