In this episode of The Cookbook, host Iris Goldfeder welcomes M. Shannon Hernandez, a successful entrepreneur and organic marketer, to discuss her journey from teaching to running a nearly million-dollar business. They explore the importance of joy in business, the challenges of being a neurodivergent entrepreneur, and the strategies that have helped Shannon thrive. The conversation highlights the significance of storytelling, the need for support in entrepreneurship, and the ways to embrace one's unique strengths to foster innovation and success. In this engaging conversation, the speakers delve into the ups and downs of entrepreneurship, discussing the emotional roller coaster that comes with running a business. They emphasize the importance of trusting the process during dips, practicing mindfulness, and maintaining a positive outlook. The discussion also covers practical strategies for planning and organization, particularly for neurodivergent individuals, and highlights the significance of finding one's unique differentiator in the market. The speakers share personal anecdotes and insights, creating a relatable and inspiring dialogue for entrepreneurs.

Chapters

00:01 Welcome to The Cookbook

00:47 M. Shannon's Journey to Podcasting

03:59 The Importance of Joy in Business

10:54 Transitioning from Teaching to Entrepreneurship

15:00 Embracing Neurodivergence in Business

19:52 Navigating ADHD and Business Strategies

28:12 Finding Joy and Engagement in Entrepreneurship

34:01 Navigating the Entrepreneurial Roller Coaster

36:19 Trusting the Process: Embracing Business Dips

39:23 Mindfulness in Business: Living in the Present

43:35 Structuring Success: The CEO Planning System

48:42 Finding Your Unique Differentiator

01:03:35 Connecting and Closing: Building Relationships