The Executive Sessions: Rushang Shah, Chief Marketing Officer At HawkSoft
Description
What does marketing look like when it’s less about pushing products and more about building trust?
Jason sits down with Rushang Shah, Chief Marketing Officer at HawkSoft, for an Executive Session about trust-driven marketing, lessons from the early tech world, and how a purple cow became the company’s most recognizable symbol.
Key Topics:
Why HawkSoft views marketing as building trust, not promotion
The family story behind HawkSoft’s 30-year growth journey
How Rushang’s tech background shaped his approach to insurance
The origins of HawkSoft’s “Purple Cow” and what it represents
Why HawkSoft focuses on bleeding efficiency instead of bleeding edge
Helping agencies balance tradition with new technology demands
Marketing as education: why HubSpot inspired HawkSoft’s strategy
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Produced by PodSquad.fm