The dark side of product marketing: buyer and sales enablement w/ Anna Borbotko
Update: 2024-06-06
Description
Timestamps
00:20 Guest Introduction: Anna Borbotko
06:17 TomTom's Evolution and Market Strategy
10:25 Challenges and Strategies in Enterprise Product Marketing
12:48 Cold Outreach Pilot Program
16:27 Enterprise vs. Startup Dynamics
18:30 The Evolution of Software Buying
19:13 Challenges in the Automotive Industry
19:32 Simplifying the Buying Process
20:47 Sales and Buyer Enablement
23:25 Marketing's Role in Buyer Enablement
26:15 The Importance of Effective Collateral
29:44 The Torture Chamber
33:17 Anna's Initiatives and Final Thoughts
Show Notes:
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