Before Brad Bird arrived, Pixar already had a track record of encouraging talented people to push boundaries. But the studio’s previous films had starred toys, bugs, and monsters, which were relatively simple to animate. Since making a whole film with lifelike human superheroes was beyond the capabilities of computer

animation at the time, the technical teams balked at Brad’s vision for The Incredibles. That’s when he created his challenge network. He enlisted his band of pirates to foster task conflict and rethink the process.

Brad gathered the pirates in Pixar’s theater and told them that although a bunch of bean counters and corporate suits might not believe in them, he did. After rallying them he went out of his way to seek out their ideas. “I want people who are disgruntled because they have a better way of doing things and they are having trouble finding an avenue,” Brad told me. “Racing cars that are just spinning their wheels in a garage rather than racing. You open that garage door, and man, those people will take you somewhere.” The pirates rose to the occasion, finding economical alternatives to expensive techniques and easy workarounds for hard problems. When it came time to animate the superhero family, they didn’t toil over the intricate contours of interlocking muscles. Instead they figured out that sliding simple oval shapes against one another could become the building blocks of complex muscles.

When I asked Brad how he recognized the value of pirates, he told me it was because he is one. Growing up, when he went to dinner at friends’ houses, he was taken aback by the polite questions

their parents asked about their day at school. Bird family dinners were more like a food fight, where they all vented, debated, and spoke their minds. Brad found the exchanges contentious but fun, and he brought that mentality into his first dream job at Disney.

From an early age, he had been mentored and trained by a group of old Disney masters to put quality first, and he was frustrated that their replacements—who now supervised the new generation at the studio—weren’t upholding the same standards. Within a few months of launching his animation career at Disney, Brad was criticizing senior leaders for taking on conventional projects and producing substandard work. They told him to be quiet and do his job. When he refused, they fired him.

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📚هایلایت قسمت 56 کتاب Think Again

✅ Track record: A history of achievements or performance, سابقه‌ی کاری/عملکرد

✅ Push boundaries: To go beyond normal limits, مرزها رو جابه‌جا کردن / فراتر رفتن

✅ Relatively simple: Comparatively easy, نسبتاً ساده

✅ Beyond the capabilities: More than what is possible, فراتر از توانایی‌ها

✅ Balked at: Refused or resisted something, مخالفت کردن / پس زدن

✅ Vision for: A plan or idea for the future, چشم‌انداز / دیدگاه

✅ Challenge network: Group that questions and improves ideas, شبکه‌ی چالش‌گر

✅ Foster task conflict: Encourage debate about work, پرورش تضاد سازنده در کار

✅ Rethink the process: Consider a new way of doing things, بازنگری در روند

✅ Bean counters: People focused only on money/numbers, آدم‌های حسابگر / کارمندان مالی

✅ Corporate suits: Business executives in formal roles, مدیران رسمی شرکت

✅ Rallying them: Motivating or inspiring people, برانگیختن / تهییج کردن

✅ Go out of one’s way: Make special effort, زحمت اضافی کشیدن / تلاش ویژه کردن

✅ Seek out: To search for actively, جستجو کردن / دنبال چیزی بودن

✅ Disgruntled: Dissatisfied, ناراضی / دلخور

✅ An avenue: A path or opportunity, راه / مسیر (برای پیشرفت)

✅ Spinning their wheels: Wasting time without progress, درجا زدن / وقت تلف کردن

✅ Rise to the occasion: Succeed under pressure, از پس شرایط سخت برآمدن

✅ Economical alternatives: Cost-effective solutions, جایگزین‌های مقرون‌به‌صرفه

✅ Workarounds: Quick or temporary solutions, راه‌حل موقتی / دور زدن مشکل

✅ Toil over: Work very hard on something, سخت کار کردن روی چیزی

✅ Building blocks: Basic components of something, اجزای پایه / بلوک‌های سازنده

✅ Taken aback: Surprised or shocked, جا خوردن / غافلگیر شدن

✅ Polite questions: Courteous, respectful inquiries, سؤال‌های مودبانه

✅ Vented: Expressed strong feelings, تخلیه‌ی احساسات / غر زدن

✅ Contentious: Causing argument, بحث‌برانگیز

✅ Dream job: An ideal or desired job, شغل رویایی

✅ Mentored and trained: Guided and taught, آموزش دیدن / راهنمایی شدن

✅ Put quality first: Prioritize quality above all, کیفیت رو در اولویت گذاشتن

✅ Upholding standards: Maintaining rules or quality, حفظ استانداردها

✅ Launching a career: Starting a career, شروع کردن حرفه

✅ Conventional projects: Traditional, not innovative, پروژه‌های سنتی / تکراری

✅ Substandard work: Low-quality work, کار بی‌کیفیت / پایین‌تر از استاندارد

✅ Be quiet and do your job: Obey without complaining, ساکت شو و کارت رو بکن

✅ Fired him: Dismissed from a job, اخراجش کردن