Trade Show Blind Spots: What Are You Overlooking? - TSI19.2
Update: 2024-02-22
Description
Certain topics are getting lots of buzz these days: staffing challenges, budgets, sustainability, AI. But too often that’s all they are – buzzwords.
So for this episode of Trade Show Insights, I invited one of my trade show BFFs to join me for a conversation that goes beyond the surface of these topics to what should be on everyone’s radar.
You see for several years, Rich Vallaster and I have scheduled frequent touch-base calls to analyze what’s happening in the trade show industry, what’s working, and what needs to change. Now you have the opportunity to listen in as we discuss:
- How staffing shortages at all levels can affect exhibitors
- What show managers can do to make things easier for new exhibitors
- Why shows need to reward loyalty for both exhibitors and attendees
- How there’s a big disconnect around the topic of sustainability
- When and how to put AI tools to use
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