One of the hardest things in private practice is showing up, doing “all the things,” and still not seeing clients book in. In this episode, I unpack why that happens and what you can do about it. From the therapist who completely transformed her website copy (and brought me to tears in the process!) to the client who is now on track to generate $300K working only two days a week, these stories show you what’s possible when you know what to do—and take action on it.

If you’ve ever wondered why your effort doesn’t always equal results, this conversation will hit home. I share the truth about why therapists get sidetracked, why supervisors aren’t always the best source of business advice, and how not knowing what to do creates procrastination and avoidance. I also dive into how undercharging and watered-down messaging can hold you back, and how shifting into a new identity as a business owner changes everything.

By the end, you’ll see that getting clients isn’t about doing more—it’s about doing the right things with clarity, confidence, and support. And if you don’t know what those things are yet, that’s okay—you can learn them.

Your quick win action step: Take a look at your website today and ask, “Am I speaking clearly to my ideal client in a way that would make them feel seen, understood, and ready to reach out?” If the answer is no, choose one page to update with client-centered copy this week.

If you’d like support to finally attract more clients into your private practice, here are ways I can help:

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  Practice Momentum Waitlist: https://sales.brooklynstorme.com/momentum/

  
  


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  Booked & Better Monthly Private Practice Tools: https://sales.brooklynstorme.com/booked--better/

  
  


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  The Ultimate Private Practice | Free Community for Therapists: https://sales.brooklynstorme.com/ultimate-private-practice-free-community/

  
  


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  Website Wellness Check: https://sales.brooklynstorme.com/website-wellness-check-up-aud/

  
  


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  Diploma Counsellor Society Waitlist: https://sales.brooklynstorme.com/dcs-waitlist/

  
  


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  YouTube Channel: https://www.youtube.com/@theprivatepracticecoach

  
  

Timestamps:

01:25 – Why I love working with therapists who implement

02:42 – A website full of watered-down copy

04:14 – The transformation that made me emotional

05:41 – How to know you’ve written powerful copy

07:53 – Why strong copy will shift her whole business

10:32 – The client who finally tracked her numbers

12:19 – What her projections revealed

13:41 – How small changes = massive growth

15:53 – Why her two-day-a-week practice is now set up for success

18:43 – The truth about distractions and procrastination

22:37 – Why therapists don’t know what to do in business

25:37 – The danger of relying on peer or supervisor business advice

26:39 – Counselors undercharging due to supervisor advice

30:23 – Why we need competencies for supervisors in business matters

32:19 – The importance of asking “why” when you’re told to undercharge

33:23 – Identity shifts: from therapist to business owner

34:33 – Why clarity comes from learning, not guessing

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