Why Your Social Media, Website & Other Marketing Collateral Feel Disjointed (And How to Fix It)
Update: 2025-03-20
Description
Your brand isn’t just a logo, a social media feed, or a website—it’s a system.
When your marketing feels disconnected, it’s usually because you’re building in silos instead of creating a brand that works as a whole.
First, you hire a designer for a logo.
Then you hire a marketer for social media.
Then you hire someone else for your website.
And suddenly… none of it actually feels like it fits together.
Sound familiar? If your brand feels off—even after hiring experts—this episode is going to change the way you think about branding and marketing forever.
Inside This Episode, We're Covering:
- Why a brand is a system, not just a collection of marketing pieces
- How hiring contractors without a clear brand strategy leads to a disjointed mess
- The danger of "siloed marketing" (and how it's costing you consistency and clarity)
- Why your logo isn't just one design but should be a complete suite for different applications
- Why having brand guidelines is essential before hiring specialists
- How misaligned marketing pieces confuse your audience and waste your money
Connect with me:
- Instagram - @pane.marketing
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