Have you ever felt like your website should be getting you inquiries—but it’s just sitting there like a pretty business card nobody’s picking up? In this episode, I share the behind-the-scenes of testing one of my own lead magnets with women in private practice, and what I discovered about why so many therapists struggle to implement even the simplest website strategies.

I take you inside the real feedback I got when I gave away a step-by-step guide to improving websites. Three different therapists told me they had already done everything inside my resource—but when I checked their websites, none of them had. This opened up a powerful reflection on why we often think we’re doing the right things, but we’re actually missing what matters. And it’s not laziness—it’s desensitization, imposter syndrome, or just being too close to our own work to see it clearly.

You’ll also hear about how identity and mindset play just as big a role in client attraction as strategy does. I’ll walk you through what to do when you feel stuck, how to use clarity as a tool, and why sometimes it’s not about learning more strategies, but embodying the belief that you can actually have what you want.

Your quick win action step: Take 10 minutes today to look at your homepage with fresh eyes. Ask yourself: Do I have a clear, client-facing message in plain language? Are my booking buttons easy to find? Are there visual trust cues (like testimonials or logos)? If not, pick one to update today—you’ll be amazed how quickly small changes can shift your results.

If you’d love support to make your private practice website and business actually work for you, here’s how I can help:

• 
  

  Practice Momentum Waitlist: https://sales.brooklynstorme.com/momentum/

  
  


• 
  

  Booked & Better Monthly Private Practice Tools: https://sales.brooklynstorme.com/booked--better/

  
  


• 
  

  The Ultimate Private Practice | Free Community for Therapists: https://sales.brooklynstorme.com/ultimate-private-practice-free-community/

  
  


• 
  

  Website Wellness Check: https://sales.brooklynstorme.com/website-wellness-check-up-aud/

  
  


• 
  

  Diploma Counsellor Society Waitlist: https://sales.brooklynstorme.com/dcs-waitlist/

  
  


• 
  

  YouTube Channel: https://www.youtube.com/@theprivatepracticecoach

  
  

Timestamps:

01:32 – The freebie I created for therapists

03:54 – First round of surprising feedback

05:51 – Checking websites against what therapists “thought” they had done

08:30 – The recurring problem I noticed

12:05 – Why we stop seeing what’s right in front of us

13:59 – Fresh eyes vs being too close to your own work

15:38 – How I’m reworking the resource to make it clearer

17:30 – Why free resources often don’t create results

18:46 – The SEO and messaging copy-paste guide story

23:20 – Why therapists dismiss strategies without implementing

30:26 – Matching body and brain habits with ADD

31:56 – Weekly focus and brain dump strategy

34:09 – Mindset shift: expect a pleasing outcome

40:51 – Lessons from my 45-day experiment

43:34 – The power of creating future memories

47:39 – Embodiment and shifting identity

50:35 – Why clarity is always a gift

52:29 – My mission: giving you the straightest line to results|

therapy website mistakes, private practice website, therapist lead magnet ideas, counselling business growth, psychology private practice tips, therapy marketing strategies, therapist website audit, therapist client attraction, private practice identity shift, counselling SEO tips, private practice mindset, website wellness check, therapist imposter syndrome, private practice clarity, therapist authenticity, therapy website booking buttons, counselling practice growth, psychology practice coaching, therapist business tips, private practice success