Yoga Teachers & Marketing: Sharing Your Passion Authentically
Update: 2024-11-18
Description
In this episode of Deep in Your Practice, Lauren Leduc and Melody Butler discuss the intersection of yoga, marketing, and the importance of workshops. They explore the challenges yoga teachers face in marketing themselves authentically, the value of workshops for both students and teachers, and how to create and sell effective yoga workshops. Melody shares insights on building community, trust, and the significance of following one's passion in teaching and practice.
Takeaways
- Yoga is a practice that connects body, heart, and mind.
- Many yoga teachers feel uncomfortable with marketing due to societal programming.
- Marketing should be seen as sharing rather than bragging.
- Workshops provide a space for deeper learning and community connection.
- Hosting workshops can help teachers grow personally and professionally.
- Workshops can diversify income streams for yoga teachers.
- Creating a workshop requires understanding its unique value compared to regular classes.
- Effective marketing involves transparency and authenticity.
- Teachers should focus on their purpose and intention in offering workshops.
- Self-study and following one's passion are key to deepening yoga practice.
Chapters
00:00 Introduction to Yoga and Marketing
07:43 The Challenges of Marketing in Yoga
12:31 The Importance of Workshops for Students
21:53 Benefits of Hosting Workshops for Teachers
32:34 Upcoming Workshop Overview
39:28 Final Thoughts and Connection
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