In this episode, Scott Logan sits down with VP of Revenue Marketing at Drift, Justin Keller, and Keynote Speaker and Emcee on Business Growth, Jay Baer, to bring to light ways to differentiate by blending messaging and speed and Justin explains how Drift has built one of the biggest marketing tech brands in the industry using this approach.

Listen in as Scott, Justin, and Jay discuss where and when marketing starts for a B2B company, where B2B businesses fall short in their marketing, the speed component of differentiation, AI and ChatGPT, and more.

Key Points 

1. Marketing that makes people feel, will outperform marketing that doesn’t. When people feel, they interact. When they don’t, it becomes a very expensive proposition.
2. Branding, for B2B, doesn’t start at purchase. It starts the first time customers even hear of you! This has everything to do with top of funnel marketing… which more than likely has nothing to do with your product or service at all.
3. Attention all marketers! Use generative AI to save you time so that you can take the time you've saved and invest it into doing things that a bot can't do. The main problem isn’t that bots are taking over marketers, but marketers are acting like bots.

Connect with Jay on LinkedIn: https://www.linkedin.com/in/jaybaer/

Connect with Justin on LinkedIn: https://www.linkedin.com/in/justindkeller/

Connect with Scott on LinkedIn: https://www.linkedin.com/in/scottjlogan/ 

More fun here: kronologic.com/podcast