Authenticity shapes individuality and personal trainer, DJ, designer and fellow creative, Max Shannon, displays that in every project he creates. Max's movement wear brand, SLTR, became the "business card" from which all of his creative ventures have branched out.

To him music, fashion, and fitness are all spaces he passionately blends together.

All are communal; None seem out of place.

In this episode, Max defines how creating a personal brand is more than just the spaces we fill in the world, but instead the story and experiences we've carried into all the work we've done both inside and out.

This is personal brand:undefined.

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