Local Marketing Beat: AI Search, GEO & Multi-Location Marketing

David breaks down 3 moves every marketing leader should make right now: 1. Align your content, comms, and PR strategy around a North Star that reflects where the market actually is today 2. Build your prompt universe. The questions and topics that drive real elasticity and scalable growth 3. The third one? Best to hear this one from David himself 👀 Watch the full episode on YouTube

In this episode, Christian Hustle and Athena HQ’s David Zeledon explore how AI search is rapidly reshaping customer discovery, with predictions that up to 60–70% of traditional search traffic could shift to AI in the near future. They explain why top brands are winning by focusing on answer-driven, intent-based content and building strong signals across websites, social media, PR, and third-party sources, helping AI systems understand and recommend them more often. They also cover new performance metrics like Share of Voice and ROI per prompt, the growing importance of blogs and YouTube for AI visibility, and why brands must rethink success beyond clicks. They wrap up with practical strategies for adapting content, aligning teams, and investing in AI search optimization (AEO/GEO) to stay competitive. 👤 Guest Info David Zeledon – Head of Growth at Athena HQ 🧭 Key Concepts Covered The shift from keywords to answers in AI search Why top brands dominate through content ecosystems and multi-channel presence How AI evaluates trust using off-site signals, mentions, and citations The growing importance of YouTube and video in training AI models Why blogs outperform product pages as AI entry points How zero-click behavior is evolving into answer-first journeys New AI-era KPIs: share of voice, mentions per prompt, and ROI per prompt How to map prompts to revenue using real customer insights Why industries like travel and hospitality face the biggest disruption risk How CMOs should restructure teams and budgets for GEO and AEO 🕒 Chapters 00:00 The Rise of AI Search and Traffic Decline Predictions 00:58 What Top Brands Do Differently in AI Search 03:08 From Clicks to Influence: The New Funnel 05:55 New KPIs for AI Search Success 08:45 YouTube, Context, and AI Training Data 12:24 Why Blogs Are the #1 AI Entry Point 14:02 Industries Most at Risk in AI Search 15:09 GEO Strategy for CMOs in 2026 17:06 Final Takeaways and Where to Follow 🔗 Resources Discover GEO Studio: https://uberall.com/en-us/products/geo-studio Discover Location Performance Optimization: https://uberall.com/en-us/products/lo... Meet UB-I: https://get.uberall.com/ub-i/ Get GEO & LPO Certified at Uberall Academy: https://academy.uberall.com/ Learn more about Athena HQ: https://athenahq.ai/ David Zeledon: https://www.linkedin.com/in/david-zeledon/ State of AI Seach 2026 Athena HQ Report: https://athenahq.ai/athena-state-of-ai-full-report

This episode explores how AI agents are reshaping online shopping, SEO, and the digital customer journey. Host Christian Hustle sits down with Jes Scholz, Growth Marketing Consultant, Keynote Speaker, and SEO Writer, to unpack how agentic search is redefining what it means for brands to be optimized in 2026. From AI agents that can shop for users to the new standards like Web MCP, this episode reveals why site design, schema, and measurement frameworks must evolve and how brands can stay discoverable when clicks disappear and agents do the buying. 👤 Guest Info Jes Scholz – Growth Marketing Consultant, Keynote Speaker & SEO Writer 🧭 Key Concepts Covered - How AI agents are transforming the shopping experience - Why pretty design can break usability for both humans and AI - The role of site speed, simplicity, and UI in agentic discoverability - Understanding Web MCP and the new “API-first” website standard - How to measure success in a world without clicks or impressions - The rebirth of share of voice as the true marketing KPI - Why agentic search may favor market leaders — and how challengers can compete - The future of AI SEO and why metrics must give way to meaningful KPIs 🕒 Chapters 00:00 AI Agents and the Future of Shopping 01:27 Why Websites Are Failing Both Users and Agents 03:35 The Hidden Cost of "Pretty" Design 05:34 Introducing Web MCP: APIs for the Agentic Web 07:21 Will Brand Loyalty Survive AI Shopping? 09:38 How to Compete with Market Leaders in AI Search 13:09 GEO, AI SEO, and What We Should Call It 14:48 Tracking Success Beyond Clicks and Sessions 18:41 Why Data Silos Kill True Insight 21:23 How CMOs Should Set AI SEO Priorities 23:40 Tracking the Correlation Between AI Visibility and Market Share 🔗 Resources Get GEO & LPO Certified at Uberall Academy: https://academy.uberall.com/ Discover Location Performance Optimization: https://uberall.com/en-us/products/lo... Meet UB-I: https://get.uberall.com/ub-i/ Follow Jes Scholz on LinkedIn: https://www.linkedin.com/in/jesscholz/ Read SEO Brief on Substack: https://seobrief.substack.com/

Not every brand needs to go viral. But every brand needs to be visible. In our latest Local Marketing Beat episode, Cindy Krum breaks down how video is your brand’s “proof of life” online and builds trust across AI search.

This episode dives into how brands can build trust and visibility beyond their websites in the era of AI-powered search. Host Christian Hustle sits down with Cindy Krum, CEO of MobileMoxie, to unpack how AI overviews, video content, and authentic engagement are rewriting the rules of SEO and brand discovery. Explore how video (both long-form and short-form) can help brands appear in AI results, how Google and social platforms rank multimedia content, and why “proof of life” across the web now matters more than backlinks. 👤 Guest Info Cindy Krum – CEO & Founder of MobileMoxiePioneer in mobile-first SEO, AI discoverability, and video-driven brand strategy. 🧭 Key Concepts Covered - Why AI search is the next frontier of SEO - How video content increases brand trust and AI visibility - The shift from websites to brand ecosystems - “Proof of life” signals: real humans, real engagement - How TikTok, YouTube, and Instagram are influencing search behavior - What AI overviews mean for brand mentions and authenticity - The importance of transcripts, engagement, and context in ranking - How to repurpose long-form video into shorts using AI tools - Why low production value content can perform better than polished ads 🕒 Chapters 00:00 Building Brand Trust in the Age of AI Search 02:54 The Evolution of Mobile SEO and AI 05:08 Leveraging Video for Brand Authenticity 08:14 The Impact of TikTok on Brand Discovery 10:37 Creating Trust Across Digital Platforms 12:44 The Role of Video in Modern Marketing 14:59 Navigating AI and Content Creation 18:00 Putting Authentic Video Into Practice 🔗 Resources Get GEO & LPO Certified at Uberall Academy: https://academy.uberall.com/ Discover Location Performance Optimization: https://uberall.com/en-us/products/lo... Meet UB-I: https://get.uberall.com/ub-i/ Cindy Krum on Twitter/X: https://x.com/Suzzicks MobileMoxie: https://mobilemoxie.com

In this episode, Christian Hustle sat down with James Hocking from Hocking Digital to unpack how structured data, attribution, and adaptive local SEO can keep your brand ahead in AI-driven discovery. 📍Chapters: 00:00 The rise of AI in Local SEO 02:32 Understanding LLMs and Their Impact on SEO 05:05 The Importance of Schema and Data Structure 08:03 Device and Location Influence on Search Behaviour 10:40 Content Strategy for AI and LLMs 12:54 Internal Linking and Discoverability 15:34 Key Takeaways for Brands in the AI Era 🔑 Key Takeaways: 1. AI models prioritize content quality, freshness, and context over traditional SEO tactics like internal linking. 2. Search results now shift based on where and how users search, making localized and mobile-first strategies essential. 3. Evergreen pieces still build authority, but brand pages need regular updates to stay relevant to AI-driven algorithms. 4. The new SEO is dynamic and data-driven, blending structured content, local insights, and AI-ready optimization. 💡 Learn more: Get LPO Certified at Uberall Academy: https://academy.uberall.com/ Discover Location Performance Optimization: https://uberall.com/en-us/products/location-performance-optimization Meet UB-I: https://get.uberall.com/ub-i/ Learn more about Get Heard: https://getheard.online/

In this episode of Local Marketing Beat, host Christian Hustle sits down with restaurant marketing expert and official "Expert Burger Taster", Rev Ciancio, to unpack the biggest mistakes restaurant brands make, and the simple fixes that actually work. From listings management and consistency to the role of AI in restaurant discovery, Rev shares two decades of real-world experience helping restaurants grow visibility, engagement, and loyalty in a crowded digital landscape. If you’re in restaurant marketing, this episode is packed with lessons on how to stay discoverable, build trust, and keep your marketing engine running without overcomplicating it. 🧠 Key Takeaways Why mastering restaurant marketing is an ongoing challenge How AI is changing restaurant discovery and consumer behavior Why listings management is the foundation of visibility The real reason consistency matters more than perfection How to make reputation and reviews work for you Simple frameworks for building engagement and trust online Why social media is retention — not acquisition How to turn weekly newsletters into powerful marketing assets ⏱️ Timestamps 00:00 Introduction to Restaurant Marketing 02:51 The Journey of an Expert Burger Taster 05:45 The Evolution of Restaurant Discovery 08:22 Consumer Behavior in Restaurant Selection 11:34 The Importance of Listings Management 14:18 Challenges in Restaurant Marketing 17:10 Strategies for Visibility and Engagement 20:05 Consistency in Marketing Efforts 24:09 Conclusion and Resources 🔗 Resources Read Uberall's report about the restaurant industry: https://get.uberall.com/lpo-report/ Get free LPO Certification at academy.uberall.com Subscribe to Rev’s weekly LinkedIn newsletter: restaurantsgrow.tv

In this episode, Christian Hustle sits down with Gwen Sioson from ActiveCampaign to unpack autonomous marketing, agentic AI and how to develop cross-channel campaigns that drive real revenue. We also explore how UB-I (Uberall’s AI agent) accelerates local discovery, engagement, and conversion for multi-location brands. 📍 Chapters: 00:00 Unlocking AI-driven growth 02:36 What “autonomous marketing” means at ActiveCampaign 06:01 Imagine → Activate → Validate framework 08:39 How UBI + Active Intelligence work together 11:54 Local engagement that turns visits into revenue 14:21 Pro tips: offers, forms, and smart expiration dates 19:09 Unified data and the HQ control center 23:35 Key takeaways and next steps 🔑 Key Takeaways: – Autonomous marketing shortens time-to-value – Data integration is essential for accurate targeting and measurement – Simple tactics like limited-time offers lift conversion – AI agents create and schedule campaigns, then learn from results 💡 Learn more: Get LPO Certified at Uberall Academy: https://academy.uberall.com/ Discover Location Performance Optimization: https://get.uberall.com/location-performance-optimization/ Meet UB-I: https://get.uberall.com/ub-i/ Learn more about ActiveCampaign: https://www.activecampaign.com/

Mastering Google Business Profiles & Local Visibility in the AI Era In this episode of Local Marketing Beat, Christian Hustle sits down with Joy Hawkins, founder of Sterling Sky and one of the most respected voices in local SEO. Together, they discuss in detail what it takes to master Google Business Profiles (GBP) and stay visible in an AI-driven search landscape. You’ll learn: ✅ The top 3 GBP factors that drive rankings and conversions ✅ Why reviews, hours, and even your business name matter more than you think ✅ How AI search engines like ChatGPT are changing local discovery ✅ The hidden role of Reddit, awards, and niche content in shaping visibility ✅ Myths and mistakes multi-location brands make—and how to avoid them From practical GBP optimization tips to future-facing AI predictions, Joy shares proven strategies that agencies, SMBs, and enterprise brands can put into action today. Timestamps: 00:00 Introduction & Joy Hawkins’ background 01:28 The shift from Google to AI-driven search 03:02 Engagement tactics: calls, texts, and conversions 04:57 Early results from ChatGPT for local businesses 06:33 How reviews appear in AI Overviews 07:41 Reddit’s growing role in reputation & visibility 08:54 Conversion trends from AI vs Google leads 10:20 Why awards and niche content influence AI rankings 11:41 Balancing informational vs “money” content 11:49 Top 3 factors for GBP rankings (name, hours, reviews) 14:51 Overlooked GBP elements like services 15:36 Data consistency, citations & AI quirks 17:13 Could AI create a GBP competitor? 18:50 Future of local discovery: calls, products, and bookings 19:27 Tracking ROI across Google & AI engines 21:13 The challenge of forecasting AI-driven leads 21:59 Myths & misunderstood tactics (photos, industries) 23:18 Visual industries and the power of photos 24:25 Biggest opportunity now: managing reputation on Reddit 25:50 Where to learn more: Sterling Sky resources & newsletter 🔗 Learn more and level up with Uberall Academy: https://academy.uberall.com 🔗 Discover Location Performance Optimization (LPO): https://get.uberall.com/location-performance-optimization/ 🔗 Sterling Sky: https://sterlingsky.ca #LocalMarketing #GoogleBusinessProfile #LocalSEO #AIsearch #SterlingSky #Uberall

In this episode of Local Marketing Beat, Christian Hustle sits down with Luma Ghazaleh, Technical Product Manager at Uberall, to unpack how AI search is transforming SEO into Generative Engine Optimization (GEO). Luma explains why AI now acts as a librarian — summarizing, recommending, and citing content — and what this shift means for multi-location brands. They dive into the role of local pages, schema markup, digital footprints and share a real-world case study where GEO optimization delivered double-digit growth in calls and engagement within just 45 days. 🔑 Key Takeaways: - GEO is the new frontier for AI-driven visibility - SEO remains foundational but must evolve - Local pages and schema markup are essential for multi-location brands - High-quality, descriptive content trains AI to recommend your brand - The future of search will prioritize authority and helpfulness 📍 Chapters: 00:00 Introduction to AI Search and GEO 01:29 Transition from SEO to GEO 05:58 Understanding GEO vs SEO 09:05 Common Misconceptions in AI and GEO 11:00 The Importance of Content in AI Search 13:33 Key Platforms for Local Business Optimization 15:32 Role of Locator and Local Pages 17:24 Technical Aspects of Multi-Location Brands 20:22 Case Study: GEO Optimization Success 24:00 Tracking AI Impact on Business 26:03 Recommendations for Multi-Location Brands 28:12 Future of AI Search and Marketing Strategies 💡 Learn more: Get LPO Certified at Uberall Academy: https://academy.uberall.com/ Discover Location Performance Optimization: https://get.uberall.com/location-performance-optimization/ Luma's latest articles: Why E-E-A-T Is Going to Become More Powerful in AI Search: https://uberall.com/en-us/resources/blog/why-e-e-a-t-is-critical Can You Influence How Your Business Gets Found in ChatGPT and Other LLMs? https://uberall.com/en-us/resources/blog/how-to-leverage-chatgpt-to-improve-your-visibility Connect with Luma on LinkedIn: https://www.linkedin.com/in/luma-abu-ghazaleh-147a8a8/

In this episode of Local Marketing Beat, Christian Hustle speaks with Chris Todd, CEO of CallTrackingMetrics, about how call intelligence is reshaping local marketing. Chris explains how businesses can unlock hidden customer insights from calls, connect offline conversations with online journeys, and use that intelligence to drive smarter marketing decisions. From attribution and personalization to AI-powered analytics, he shows how brands can turn every customer call into actionable data. They dive into the impact of AI on call tracking, how to balance automation with the human touch, and why measuring “what really converts” is the key to maximizing ROI in a multi-location world. 🎥 Watch the UB-I Video https://youtu.be/DH4tSiIlXpw?si=CF8Orj5unRvxYeW 🔗 Learn More and Level Up with Uberall Academy https://academy.uberall.com 🔗 Discover What’s Driving Consumers’ Local Choices https://get.uberall.com/consumer-report/?utm\_source=youtube\&utm\_medium=social\&utm\_campaign=all-cc-ent-st-2025-consumer-report\&utm\_content=en 🔗 Discover Location Performance Optimization https://get.uberall.com/location-performance-optimization/ ⏱ Timestamps 00:00 – Intro 01:12 – Why Call Tracking Still Matters in a Digital-First World 03:45 – Turning Conversations into Data-Driven Insights 06:21 – Connecting Offline and Online Journeys 09:18 – How AI Is Changing Call Intelligence 12:42 – Attribution: What Really Drives Conversions 15:33 – Balancing Automation with Human Connection 18:05 – Multi-Location Challenges and Opportunities 20:17 – Final Advice: Make Every Call Count 🏢 Follow Uberall on LinkedIn https://www.linkedin.com/company/get-uberall/ 👤 Connect with Chris on LinkedIn https://www.linkedin.com/in/christodd09/ 🎙️ Connect with Christian on LinkedIn https://www.linkedin.com/in/christianarriola/ Learn more about CallTrackingMetrics: https://www.calltrackingmetrics.com/ Visit us at: https://www.uberall.com #calltracking #localmarketing #locationmarketing #LPO #attribution #AI #digitalpresence

In this episode of Local Marketing Beat, Uberall's Christian Hustle sits down with Celeste Gonzalez, Director of SEO Testing at RicketyRoo, to explore how AI search is reshaping local SEO and the customer journey. Celeste brings a fresh Gen Z perspective on instant gratification in search, TikTok and Instagram’s role in discovery, and what AI-driven results mean for local businesses. She breaks down why oversharing details is now critical, how “know before you go” insights can make or break conversions, and why SEOs must become the glue between teams in the AI era. From practical tips on making your business AI-ready to insights into how younger generations are using social platforms as search engines, this episode is packed with strategies for staying visible in a fast-changing landscape. 🎥 Watch More Local Marketing Beat Episodes https://www.youtube.com/@Uberall 🔗 Discover What’s Driving Consumers’ Local Choices https://get.uberall.com/consumer-report/ 🔗 Discover Location Performance Optimization https://get.uberall.com/location-performance-optimization/ ⏱ Timestamps 00:00 – Intro 01:23 – The Future of Local Search in the Age of AI 03:10 – Why Consumers Expect Instant, Personalized Results 05:21 – Strategies for Being Visible in AI Search 07:45 – Who’s Really Using AI Search (and Who Isn’t Yet) 09:15 – TikTok, Instagram & the Rise of Visual AI Search 12:21 – How AI and Social Search Are Changing the Consumer Journey 13:33 – From Search to Conversion: Closing the Gap 15:42 – “Know Before You Go” and Why Small Details Matter 17:31 – Where to Share Business Info: Website vs Social 20:01 – Why SEOs Must Become the Glue Across Teams 21:21 – Key Takeaway: Embrace Information Overload 🏢 Follow Uberall on LinkedIn https://www.linkedin.com/company/get-uberall/ 👤 Connect with Celeste on LinkedIn https://www.linkedin.com/in/celestelili/ 🎙️ Connect with Christian on LinkedIn https://www.linkedin.com/in/christianarriola/ Visit us at: https://www.uberall.com #localseo #aisearch #localmarketing #locationmarketing #digitalpresence #tiktokseo #lpo

In this episode of Local Marketing Beat, Christian Hustle sits down with Ana Martinez, CTO at Uberall, to explore how brands can move beyond static automation into the era of agentic AI and dynamic orchestration. Ana shares her vision for AI as a “teammate” that can reason, plan, and act toward business goals, and explains how this shift will transform multi-location marketing. From embedding autonomous intelligence across workflows to maintaining human oversight and brand trust, she reveals how Uberall’s UB-I is setting the standard for the AI-native marketing platform. They dive into real-world use cases, the technical challenges of building guardrails for AI, and why brands that adopt early will have an unbeatable head start. The conversation also covers the future of AI search, the evolving customer journey, and how marketers can use agentic AI to scale without chaos. 🎥 Watch the UB-I Video https://youtu.be/DH4tSiIlXpw?si=CF8Orj5unRvxYeW 🔗 Learn More and Level Up with Uberall Academy https://academy.uberall.com 🔗 Discover What’s Driving Consumers’ Local Choices https://get.uberall.com/consumer-report/?utm\_source=youtube\&utm\_medium=social\&utm\_campaign=all-cc-ent-st-2025-consumer-report\&utm\_content=en 🔗 Discover Location Performance Optimization https://get.uberall.com/location-performance-optimization/ ⏱ Timestamps 00:00 – Intro 01:15 – From Automation to Agentic AI 02:58 – AI as a Teammate, Not a Task Runner 05:26 – Why Agentic Beats Traditional Automation 07:12 – From Agentic AI to Orchestration 08:24 – Inside Uberall’s UB-I and the Swarm of Agents 10:24 – Surprising Use Cases from Early Adopters 12:18 – Building Guardrails and Staying On Brand 14:27 – Business Impact: Speed, Scale & Consistency 15:39 – The Future of AI Search and the Death of the Search Box 18:51 – Two Axes of AI Transformation for Marketers 20:26 – Final Advice: Lead the AI Shift, Do Not Follow 🏢 Follow Uberall on LinkedIn https://www.linkedin.com/company/get-uberall/ 👤 Connect with Ana on LinkedIn https://www.linkedin.com/in/anamartineznassi/ 🎙️ Connect with Christian on LinkedIn https://www.linkedin.com/in/christianarriola/ #AgenticAI #localmarketing #locationmarketing #LPO #AIsearch #marketingautomation #aitools #digitalpresence Visit us at: https://www.uberall.com

In this episode of Local Marketing Beat, Christian Hustle chats with Sarah Cucchiara, VP of Client Success at Tiger Pistol, about how to make hyperlocal social advertising a high-ROI growth channel. Sarah shares her proven playbook for turning small local ad budgets into one of the top-performing marketing channels for franchises, multi-location brands, and SMBs. She explains why blending national awareness with local personalization drives both conversions and brand loyalty and how to avoid the common pitfalls that cause campaigns to flop. They discuss: * What defines a hyperlocal social ad and why it outperforms generic campaigns * How to balance brand control with local customization (without letting franchisees go rogue) * Media strategies for small budgets that still deliver strong ROI * AI’s role in targeting, creative production, and the future of social advertising * The keys to getting buy-in from local owners and increasing participation rates From actionable tips to future-proof insights, this conversation is a must-watch for marketers looking to nail local social ads and drive measurable revenue. 🔗 Learn More and Level Up with Uberall Academy: 📚 https://academy.uberall.com 🔗 Discover What's Driving Consumers' Local Choices: 💡 https://get.uberall.com/consumer-report/ 🔗 Discover Location Performance Optimization: 📍https://get.uberall.com/location-performance-optimization/ ⏱ Timestamps 00:00 – Intro 01:14 – Sarah’s Role at Tiger Pistol 04:30 – What Makes an Ad “Hyperlocal” 06:51 – National Awareness vs. Local ROI 10:19 – Why Meta Rewards Local Ads 12:43 – Pitfalls to Avoid in Local Advertising 15:53 – Success Factors for Small Budgets 20:35 – AI’s Growing Role in Local Social Ads 23:56 – How to Connect with Sarah and Tiger Pistol 🏢 Follow Uberall on LinkedIn: https://www.linkedin.com/mycompany/get-uberall/ 👤 Connect with Sarah on LinkedIn: https://www.linkedin.com/in/sarahcucchiara/ 🎙️ Connect with Christian on LinkedIn: https://www.linkedin.com/in/christianarriola/ #localadvertising #socialads #hyperlocalmarketing #digitalmarketing #franchisegrowth #aiads #locationmarketing #localroi Visit us at: https://www.uberall.com

In this episode of Local Marketing Beat, Christian Hustle chats with Partho Ghosh, VP of Product at Uberall, about how brands can prepare for the new age of AI-driven search. From optimizing structured data to navigating trust in generative AI results, Partho shares practical insights on what marketers must do now to stay visible and competitive. They explore AI discoverability trends, the shifting local customer journey, and how Uberall's own AI assistant, Ubi, is designed to simplify and supercharge local marketing. The conversation also explores the LPO (Location Performance Optimization) framework, the role of emerging platforms like Bing and Reddit, and the future of search behavior. 🔗 Learn More and Level Up with Uberall Academy: 📚 https://academy.uberall.com 🔗 Discover What's Driving Consumers' Local Choices: 💡 https://get.uberall.com/consumer-report/?utm\_source=youtube\&utm\_medium=social\&utm\_campaign=all-cc-ent-st-2025-consumer-report\&utm\_content=en 🔗 Discover Location Performance Optimization: 📍 https://get.uberall.com/location-performance-optimization/ ⏱ Timestamps 00:00 – Intro 01:35 – AI’s Impact on Search and the Local Funnel 04:30 – What Matters Most to AI Search Engines 06:54 – Trusting AI: Risk vs. Reality 09:00 – New Channels You Shouldn’t Ignore 11:04 – LPO and Uberall’s Strategic Framework 14:06 – What UB-I Is and Why It Matters 17:33 – AI-Powered Content & Review Management 20:17 – Where Marketers Should Start with AI 22:48 – Why Saying "Thank You" to AI Might Help 🏢 Follow Uberall on LinkedIn: https://www.linkedin.com/company/get-uberall/ 👤 Connect with Partho on LinkedIn: https://www.linkedin.com/in/productpartho/ 🎙️ Connect with Christian on LinkedIn: https://www.linkedin.com/in/christianarriola/ #aisearch  #localmarketing  #locationmarketing  #lpo  #seo  #structureddata  #aitools  #digitalpresence   Visit us at: https://www.uberall.com

In this episode of Local Marketing Beat, host Christian Hustle is joined by Greg Sterling — analyst and co-founder of Near Media — to unpack the rapidly evolving relationship between AI and search. They dive deep into how tools like ChatGPT are reshaping the consumer journey, what recent consumer behavior data reveals, and how brands can prepare for the next wave of local marketing disruption. ▶️ From Google's AI Overviews to ChatGPT's growing role in discovery, this conversation offers a strategic look at future trends in AI for local marketing. Whether you're a multi-location brand, franchise marketer, or digital strategist, this episode offers actionable insights on building brand awareness, adapting to consumer expectations, and navigating the blurred lines between search and AI. 🔑 What You’ll Learn: Why AI is transforming how consumers search and make decisions How Google is adapting to the rise of conversational AI Why local search is still a Google stronghold (for now) The importance of multi-channel visibility beyond Google How brands can stay competitive in an AI-driven landscape ⏱ Timestamps 00:00 – Introduction & Welcome to Greg Sterling Christian sets the stage for a deep dive into AI, search, and consumer behavior. 01:47 – The Evolution of AI and Search Greg reflects on how AI tools have disrupted Google’s dominance and changed user expectations. 02:54 – Consumer Behavior Insights from Recent Research What Greg’s surveys reveal about how U.S. consumers are using AI vs. Google. 06:13 – Why AI Isn’t Winning Local Search (Yet) Consumers try local search with AI — but often go back to Google. 07:26 – The Spectrum of AI and Search Usage AI and Google aren't mutually exclusive: consumers are blending tools based on their needs. 10:11 – Product Research, Comparison & AI Efficiency How AI is better suited for product research and general queries — with real-world examples. 13:27 – The Role of Agents and Transactional AI Could AI eventually replace the entire research-to-purchase flow? 15:24 – How Brands Can Prepare for AI-Driven Discovery Why brand strength and multi-channel visibility are more important than ever. 19:21 – The Growing Importance of Non-Google Platforms From Yelp to TripAdvisor and TikTok — AI is pulling data from everywhere. 23:31 – Short-Form Video & Content Consumption Shifts How TikTok and Shorts are driving top-of-funnel discovery — and what that means for brands. 25:00 – Speculating on the Next 24 Months Greg’s informed predictions on where AI and digital discovery are heading. 27:12 – The Risk of Content Being Bypassed by AI How AI layers might obscure your brand — and what marketers need to understand. 30:44 – Final Thoughts & Where to Find Greg Online Christian wraps the conversation and Greg shares how to follow his work at Near Media and Dialogue. 📌 Key Sound Bites: "AI is changing the consumer journey." "People really like AI and ChatGPT." "Local search was way down at the bottom." 🔗 Learn More and Level Up with Uberall Academy: 📚 https://academy.uberall.com 🔗 Discover What's Driving Consumers' Local Choices: 💡 https://get.uberall.com/consumer-report/?utm_source=youtube&utm_medium=social&utm_campaign=all-cc-ent-st-2025-consumer-report&utm_content=en 🏢 Follow Uberall on LinkedIn: https://www.linkedin.com/company/get-uberall/ 👤 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregsterling/ 🎙️ Connect with Christian on LinkedIn: https://www.linkedin.com/in/christianarriola/ #ai #localmarketing #searchtrends #consumerbehavior #digitalmarketing #localseo #localsearch Visit us at: uberall.com

In this episode of Local Marketing Beat, Christian Hustle discusses the evolution of local search visibility with Google experts Lisa Landsman and Ashley Do. They explore how AI is transforming search behavior, the importance of maintaining an accurate Google Business Profile, and strategies for engaging customers effectively. The conversation also covers common mistakes businesses make, how to manage multiple locations, and actionable tips for improving visibility in local search. 🔗 Learn More and Level Up with Uberall Academy: 📚 https://academy.uberall.com 🔗 Discover What's Driving Consumers' Local Choices: 💡 https://get.uberall.com/consumer-report/?utm_source=youtube&utm_medium=social&utm_campaign=all-cc-ent-st-2025-consumer-report&utm_content=en ⏱ Timestamps 00:00 – The Evolution of Local Search and AI 05:53 – Understanding Google Business Profile Optimization 11:32 – Common Mistakes in Local Search Visibility 16:46 – Engagement Strategies for Local Businesses 22:36 – Measuring Success in Local Search 28:22 – Actionable Tips for Improving Visibility 🏢 Follow Uberall on LinkedIn: https://www.linkedin.com/company/get-uberall/ 👤 Connect with Ashley on LinkedIn: https://www.linkedin.com/in/ashleynhiendo/ 👤 Connect with Lisa on LinkedIn: https://www.linkedin.com/in/lisa-landsman-6076312/ 🎙️ Connect with Christian on LinkedIn: https://www.linkedin.com/in/christianarriola/ #seo #aisearch #marketing #googlebusinessprofile #google #locationmarketing Visit us at: uberall.com

   

In this episode of Local Marketing Beat, Amir Alsayegh from Crocs joins us to explore how the globally recognized brand embraces authenticity, self-expression, and comfort, all while scaling locally. Discover how Crocs balances global strategy with local impact, uses SEO to educate rather than just sell, and prepares for an AI-driven future. 👟 Whether you're a Crocs lover or a sceptic, you'll want to hear this! 🔗 Learn More and Level Up with Uberall Academy: 📚 https://academy.uberall.com 🔗 Discover What's Driving Consumers' Local Choices: 💡 https://get.uberall.com/consumer-report/?utm_source=youtube&utm_medium=social&utm_campaign=all-cc-ent-st-2025-consumer-report&utm_content=en ⏱ Timestamps 00:00 – Intro: From digital presence to revenue 02:15 – The passionate (and divisive) Crocs fanbase 04:39 – Crocs’ authentic brand strategy & problem-solving 07:05 – Real stories: how Crocs converts sceptics with comfort 09:29 – Global presence, local relevance: how Crocs adapts by region 11:54 – Listening to local communities & launching local-first collabs 14:16 – SEO strategy: educating users on product benefits & variety 16:38 – More than the classic clog: how Crocs is changing perceptions 19:02 – Local SEO: bridging online and in-store with smart content 21:25 – Connecting SEO to revenue: multi-touch attribution & insights 23:47 – Meeting customers wherever they shop (Amazon, DTC, wholesale) 26:10 – AI search & LLMs: how Crocs is preparing for the future of search 28:38 – Data, design stories, and the new path to product discovery 30:57 – Final thoughts: connecting with consumers who don’t yet "get it" 33:17 – Where to explore more + Outro 💡Key Takeaways * Crocs thrives by being boldly authentic, even when divisive. * The brand solves real-world problems with comfort-first design. * SEO focuses on education and inspiration, not just keywords. * Local SEO helps turn product discovery into in-store traffic. * Crocs is actively preparing for AI and LLM-driven search. 🎓 Level Up Your Skills Explore SEO, AI, and local marketing insights and certifications with Uberall Academy: https://academy.uberall.com 🏢 Follow Uberall on LinkedIn: https://www.linkedin.com/company/get-uberall/ 👤 Connect with Amir on LinkedIn: https://www.linkedin.com/in/amiralsayegh/ 🎙️ Connect with Christian on LinkedIn: https://www.linkedin.com/in/christianarriola/ #Crocs #LocalMarketingBeat #Uberall #SEO #AIsearch #FootwearMarketing #BrandAuthenticity #LocationMarketing Visit us at: uberall.com

In this episode of Local Marketing Beat, we’re joined by Areej AbuAli, founder of Women in Tech SEO, and Krystal Taing, Director of Solutions at Uberall, to explore how one of the most empowering communities in SEO went from a simple idea to a global movement. We discuss how WTS grew from a London meetup into a worldwide network with 10,000+ members, how brands can build trust and inclusion through community, and what marketers can learn from grassroots initiatives that genuinely connect people. If you care about digital marketing, SEO, or authentic brand-building, this one’s for you. 👇 Timestamps below to jump into what interests you most: ⏱️ Timestamps 00:00 - Intro 00:20 - Episode overview: Women in Tech SEO 01:35 - How Areej founded the WTS community 02:55 - From local meetups to global reach 04:00 - When WTS became more than a meetup 05:15 - Krystal’s early experience with WTS 06:40 - Why this community feels different from other SEO groups 07:55 - The power of member-led growth 09:00 - Code of conduct and creating a safe space 10:00 - What makes WTS so inclusive 11:00 - How SEO, content, and newsletters drive visibility 12:20 - Blending online and offline: Conferences and community 14:00 - How community helps overcome the fear of networking 15:20 - Practical tips for brands building community 16:40 - Local examples: Gyms, meetups & micro-connections 18:00 - Quality over quantity in community building 19:00 - How to join or recommend Women in Tech SEO 20:00 - Why free, supported communities matter 21:00 - Final thoughts: The future of community marketing in the AI era 22:30 - How brands can create spaces where real interaction thrives 24:00 - Wrap-up & thanks 🎓 Explore Uberall Academy Want to level up your skills? Check out certifications and free marketing courses at https://academy.uberall.com 👀 Subscribe for more insights on local marketing, community strategy, and brand growth. 📍 Learn more at: https://www.uberall.com 🎧 Listen to more episodes: Local Marketing Beat #WomenInTechSEO #CommunityMarketing #SEOMarketing #DigitalMarketing #Uberall #LocationMarketing #BrandCommunity #WTS #MarketingStrategy #InclusionInTech Visit us at: uberall.com