Local Marketing Beat Podcast

In this episode of Local Marketing Beat, host Christian Hustle sits down with restaurant marketing expert and official "Expert Burger Taster", Rev Ciancio, to unpack the biggest mistakes restaurant brands make, and the simple fixes that actually work. From listings management and consistency to the role of AI in restaurant discovery, Rev shares two decades of real-world experience helping restaurants grow visibility, engagement, and loyalty in a crowded digital landscape. If you’re in restaurant marketing, this episode is packed with lessons on how to stay discoverable, build trust, and keep your marketing engine running without overcomplicating it. 🧠 Key Takeaways Why mastering restaurant marketing is an ongoing challenge How AI is changing restaurant discovery and consumer behavior Why listings management is the foundation of visibility The real reason consistency matters more than perfection How to make reputation and reviews work for you Simple frameworks for building engagement and trust online Why social media is retention — not acquisition How to turn weekly newsletters into powerful marketing assets ⏱️ Timestamps 00:00 Introduction to Restaurant Marketing 02:51 The Journey of an Expert Burger Taster 05:45 The Evolution of Restaurant Discovery 08:22 Consumer Behavior in Restaurant Selection 11:34 The Importance of Listings Management 14:18 Challenges in Restaurant Marketing 17:10 Strategies for Visibility and Engagement 20:05 Consistency in Marketing Efforts 24:09 Conclusion and Resources 🔗 Resources Read Uberall's report about the restaurant industry: https://get.uberall.com/lpo-report/ Get free LPO Certification at academy.uberall.com Subscribe to Rev’s weekly LinkedIn newsletter: restaurantsgrow.tv

In this episode, Christian Hustle sits down with Gwen Sioson from ActiveCampaign to unpack autonomous marketing, agentic AI and how to develop cross-channel campaigns that drive real revenue. We also explore how UB-I (Uberall’s AI agent) accelerates local discovery, engagement, and conversion for multi-location brands. 📍 Chapters: 00:00 Unlocking AI-driven growth 02:36 What “autonomous marketing” means at ActiveCampaign 06:01 Imagine → Activate → Validate framework 08:39 How UBI + Active Intelligence work together 11:54 Local engagement that turns visits into revenue 14:21 Pro tips: offers, forms, and smart expiration dates 19:09 Unified data and the HQ control center 23:35 Key takeaways and next steps 🔑 Key Takeaways: – Autonomous marketing shortens time-to-value – Data integration is essential for accurate targeting and measurement – Simple tactics like limited-time offers lift conversion – AI agents create and schedule campaigns, then learn from results 💡 Learn more: Get LPO Certified at Uberall Academy: https://academy.uberall.com/ Discover Location Performance Optimization: https://get.uberall.com/location-performance-optimization/ Meet UB-I: https://get.uberall.com/ub-i/ Learn more about ActiveCampaign: https://www.activecampaign.com/

Mastering Google Business Profiles & Local Visibility in the AI Era In this episode of Local Marketing Beat, Christian Hustle sits down with Joy Hawkins, founder of Sterling Sky and one of the most respected voices in local SEO. Together, they discuss in detail what it takes to master Google Business Profiles (GBP) and stay visible in an AI-driven search landscape. You’ll learn: ✅ The top 3 GBP factors that drive rankings and conversions ✅ Why reviews, hours, and even your business name matter more than you think ✅ How AI search engines like ChatGPT are changing local discovery ✅ The hidden role of Reddit, awards, and niche content in shaping visibility ✅ Myths and mistakes multi-location brands make—and how to avoid them From practical GBP optimization tips to future-facing AI predictions, Joy shares proven strategies that agencies, SMBs, and enterprise brands can put into action today. Timestamps: 00:00 Introduction & Joy Hawkins’ background 01:28 The shift from Google to AI-driven search 03:02 Engagement tactics: calls, texts, and conversions 04:57 Early results from ChatGPT for local businesses 06:33 How reviews appear in AI Overviews 07:41 Reddit’s growing role in reputation & visibility 08:54 Conversion trends from AI vs Google leads 10:20 Why awards and niche content influence AI rankings 11:41 Balancing informational vs “money” content 11:49 Top 3 factors for GBP rankings (name, hours, reviews) 14:51 Overlooked GBP elements like services 15:36 Data consistency, citations & AI quirks 17:13 Could AI create a GBP competitor? 18:50 Future of local discovery: calls, products, and bookings 19:27 Tracking ROI across Google & AI engines 21:13 The challenge of forecasting AI-driven leads 21:59 Myths & misunderstood tactics (photos, industries) 23:18 Visual industries and the power of photos 24:25 Biggest opportunity now: managing reputation on Reddit 25:50 Where to learn more: Sterling Sky resources & newsletter 🔗 Learn more and level up with Uberall Academy: https://academy.uberall.com 🔗 Discover Location Performance Optimization (LPO): https://get.uberall.com/location-performance-optimization/ 🔗 Sterling Sky: https://sterlingsky.ca #LocalMarketing #GoogleBusinessProfile #LocalSEO #AIsearch #SterlingSky #Uberall

In this episode of Local Marketing Beat, Christian Hustle sits down with Luma Ghazaleh, Technical Product Manager at Uberall, to unpack how AI search is transforming SEO into Generative Engine Optimization (GEO). Luma explains why AI now acts as a librarian — summarizing, recommending, and citing content — and what this shift means for multi-location brands. They dive into the role of local pages, schema markup, digital footprints and share a real-world case study where GEO optimization delivered double-digit growth in calls and engagement within just 45 days. 🔑 Key Takeaways: - GEO is the new frontier for AI-driven visibility - SEO remains foundational but must evolve - Local pages and schema markup are essential for multi-location brands - High-quality, descriptive content trains AI to recommend your brand - The future of search will prioritize authority and helpfulness 📍 Chapters: 00:00 Introduction to AI Search and GEO 01:29 Transition from SEO to GEO 05:58 Understanding GEO vs SEO 09:05 Common Misconceptions in AI and GEO 11:00 The Importance of Content in AI Search 13:33 Key Platforms for Local Business Optimization 15:32 Role of Locator and Local Pages 17:24 Technical Aspects of Multi-Location Brands 20:22 Case Study: GEO Optimization Success 24:00 Tracking AI Impact on Business 26:03 Recommendations for Multi-Location Brands 28:12 Future of AI Search and Marketing Strategies 💡 Learn more: Get LPO Certified at Uberall Academy: https://academy.uberall.com/ Discover Location Performance Optimization: https://get.uberall.com/location-performance-optimization/ Luma's latest articles: Why E-E-A-T Is Going to Become More Powerful in AI Search: https://uberall.com/en-us/resources/blog/why-e-e-a-t-is-critical Can You Influence How Your Business Gets Found in ChatGPT and Other LLMs? https://uberall.com/en-us/resources/blog/how-to-leverage-chatgpt-to-improve-your-visibility Connect with Luma on LinkedIn: https://www.linkedin.com/in/luma-abu-ghazaleh-147a8a8/

In this episode of Local Marketing Beat, Christian Hustle speaks with Chris Todd, CEO of CallTrackingMetrics, about how call intelligence is reshaping local marketing. Chris explains how businesses can unlock hidden customer insights from calls, connect offline conversations with online journeys, and use that intelligence to drive smarter marketing decisions. From attribution and personalization to AI-powered analytics, he shows how brands can turn every customer call into actionable data. They dive into the impact of AI on call tracking, how to balance automation with the human touch, and why measuring “what really converts” is the key to maximizing ROI in a multi-location world. 🎥 Watch the UB-I Video https://youtu.be/DH4tSiIlXpw?si=CF8Orj5unRvxYeW 🔗 Learn More and Level Up with Uberall Academy https://academy.uberall.com 🔗 Discover What’s Driving Consumers’ Local Choices https://get.uberall.com/consumer-report/?utm\_source=youtube\&utm\_medium=social\&utm\_campaign=all-cc-ent-st-2025-consumer-report\&utm\_content=en 🔗 Discover Location Performance Optimization https://get.uberall.com/location-performance-optimization/ ⏱ Timestamps 00:00 – Intro 01:12 – Why Call Tracking Still Matters in a Digital-First World 03:45 – Turning Conversations into Data-Driven Insights 06:21 – Connecting Offline and Online Journeys 09:18 – How AI Is Changing Call Intelligence 12:42 – Attribution: What Really Drives Conversions 15:33 – Balancing Automation with Human Connection 18:05 – Multi-Location Challenges and Opportunities 20:17 – Final Advice: Make Every Call Count 🏢 Follow Uberall on LinkedIn https://www.linkedin.com/company/get-uberall/ 👤 Connect with Chris on LinkedIn https://www.linkedin.com/in/christodd09/ 🎙️ Connect with Christian on LinkedIn https://www.linkedin.com/in/christianarriola/ Learn more about CallTrackingMetrics: https://www.calltrackingmetrics.com/ Visit us at: https://www.uberall.com #calltracking #localmarketing #locationmarketing #LPO #attribution #AI #digitalpresence

In this episode of Local Marketing Beat, Uberall's Christian Hustle sits down with Celeste Gonzalez, Director of SEO Testing at RicketyRoo, to explore how AI search is reshaping local SEO and the customer journey. Celeste brings a fresh Gen Z perspective on instant gratification in search, TikTok and Instagram’s role in discovery, and what AI-driven results mean for local businesses. She breaks down why oversharing details is now critical, how “know before you go” insights can make or break conversions, and why SEOs must become the glue between teams in the AI era. From practical tips on making your business AI-ready to insights into how younger generations are using social platforms as search engines, this episode is packed with strategies for staying visible in a fast-changing landscape. 🎥 Watch More Local Marketing Beat Episodes https://www.youtube.com/@Uberall 🔗 Discover What’s Driving Consumers’ Local Choices https://get.uberall.com/consumer-report/ 🔗 Discover Location Performance Optimization https://get.uberall.com/location-performance-optimization/ ⏱ Timestamps 00:00 – Intro 01:23 – The Future of Local Search in the Age of AI 03:10 – Why Consumers Expect Instant, Personalized Results 05:21 – Strategies for Being Visible in AI Search 07:45 – Who’s Really Using AI Search (and Who Isn’t Yet) 09:15 – TikTok, Instagram & the Rise of Visual AI Search 12:21 – How AI and Social Search Are Changing the Consumer Journey 13:33 – From Search to Conversion: Closing the Gap 15:42 – “Know Before You Go” and Why Small Details Matter 17:31 – Where to Share Business Info: Website vs Social 20:01 – Why SEOs Must Become the Glue Across Teams 21:21 – Key Takeaway: Embrace Information Overload 🏢 Follow Uberall on LinkedIn https://www.linkedin.com/company/get-uberall/ 👤 Connect with Celeste on LinkedIn https://www.linkedin.com/in/celestelili/ 🎙️ Connect with Christian on LinkedIn https://www.linkedin.com/in/christianarriola/ Visit us at: https://www.uberall.com #localseo #aisearch #localmarketing #locationmarketing #digitalpresence #tiktokseo #lpo

In this episode of Local Marketing Beat, Christian Hustle sits down with Ana Martinez, CTO at Uberall, to explore how brands can move beyond static automation into the era of agentic AI and dynamic orchestration. Ana shares her vision for AI as a “teammate” that can reason, plan, and act toward business goals, and explains how this shift will transform multi-location marketing. From embedding autonomous intelligence across workflows to maintaining human oversight and brand trust, she reveals how Uberall’s UB-I is setting the standard for the AI-native marketing platform. They dive into real-world use cases, the technical challenges of building guardrails for AI, and why brands that adopt early will have an unbeatable head start. The conversation also covers the future of AI search, the evolving customer journey, and how marketers can use agentic AI to scale without chaos. 🎥 Watch the UB-I Video https://youtu.be/DH4tSiIlXpw?si=CF8Orj5unRvxYeW 🔗 Learn More and Level Up with Uberall Academy https://academy.uberall.com 🔗 Discover What’s Driving Consumers’ Local Choices https://get.uberall.com/consumer-report/?utm\_source=youtube\&utm\_medium=social\&utm\_campaign=all-cc-ent-st-2025-consumer-report\&utm\_content=en 🔗 Discover Location Performance Optimization https://get.uberall.com/location-performance-optimization/ ⏱ Timestamps 00:00 – Intro 01:15 – From Automation to Agentic AI 02:58 – AI as a Teammate, Not a Task Runner 05:26 – Why Agentic Beats Traditional Automation 07:12 – From Agentic AI to Orchestration 08:24 – Inside Uberall’s UB-I and the Swarm of Agents 10:24 – Surprising Use Cases from Early Adopters 12:18 – Building Guardrails and Staying On Brand 14:27 – Business Impact: Speed, Scale & Consistency 15:39 – The Future of AI Search and the Death of the Search Box 18:51 – Two Axes of AI Transformation for Marketers 20:26 – Final Advice: Lead the AI Shift, Do Not Follow 🏢 Follow Uberall on LinkedIn https://www.linkedin.com/company/get-uberall/ 👤 Connect with Ana on LinkedIn https://www.linkedin.com/in/anamartineznassi/ 🎙️ Connect with Christian on LinkedIn https://www.linkedin.com/in/christianarriola/ #AgenticAI #localmarketing #locationmarketing #LPO #AIsearch #marketingautomation #aitools #digitalpresence Visit us at: https://www.uberall.com

In this episode of Local Marketing Beat, Christian Hustle chats with Sarah Cucchiara, VP of Client Success at Tiger Pistol, about how to make hyperlocal social advertising a high-ROI growth channel. Sarah shares her proven playbook for turning small local ad budgets into one of the top-performing marketing channels for franchises, multi-location brands, and SMBs. She explains why blending national awareness with local personalization drives both conversions and brand loyalty and how to avoid the common pitfalls that cause campaigns to flop. They discuss: * What defines a hyperlocal social ad and why it outperforms generic campaigns * How to balance brand control with local customization (without letting franchisees go rogue) * Media strategies for small budgets that still deliver strong ROI * AI’s role in targeting, creative production, and the future of social advertising * The keys to getting buy-in from local owners and increasing participation rates From actionable tips to future-proof insights, this conversation is a must-watch for marketers looking to nail local social ads and drive measurable revenue. 🔗 Learn More and Level Up with Uberall Academy: 📚 https://academy.uberall.com 🔗 Discover What's Driving Consumers' Local Choices: 💡 https://get.uberall.com/consumer-report/ 🔗 Discover Location Performance Optimization: 📍https://get.uberall.com/location-performance-optimization/ ⏱ Timestamps 00:00 – Intro 01:14 – Sarah’s Role at Tiger Pistol 04:30 – What Makes an Ad “Hyperlocal” 06:51 – National Awareness vs. Local ROI 10:19 – Why Meta Rewards Local Ads 12:43 – Pitfalls to Avoid in Local Advertising 15:53 – Success Factors for Small Budgets 20:35 – AI’s Growing Role in Local Social Ads 23:56 – How to Connect with Sarah and Tiger Pistol 🏢 Follow Uberall on LinkedIn: https://www.linkedin.com/mycompany/get-uberall/ 👤 Connect with Sarah on LinkedIn: https://www.linkedin.com/in/sarahcucchiara/ 🎙️ Connect with Christian on LinkedIn: https://www.linkedin.com/in/christianarriola/ #localadvertising #socialads #hyperlocalmarketing #digitalmarketing #franchisegrowth #aiads #locationmarketing #localroi Visit us at: https://www.uberall.com

In this episode of Local Marketing Beat, Christian Hustle chats with Partho Ghosh, VP of Product at Uberall, about how brands can prepare for the new age of AI-driven search. From optimizing structured data to navigating trust in generative AI results, Partho shares practical insights on what marketers must do now to stay visible and competitive. They explore AI discoverability trends, the shifting local customer journey, and how Uberall's own AI assistant, Ubi, is designed to simplify and supercharge local marketing. The conversation also explores the LPO (Location Performance Optimization) framework, the role of emerging platforms like Bing and Reddit, and the future of search behavior. 🔗 Learn More and Level Up with Uberall Academy: 📚 https://academy.uberall.com 🔗 Discover What's Driving Consumers' Local Choices: 💡 https://get.uberall.com/consumer-report/?utm\_source=youtube\&utm\_medium=social\&utm\_campaign=all-cc-ent-st-2025-consumer-report\&utm\_content=en 🔗 Discover Location Performance Optimization: 📍 https://get.uberall.com/location-performance-optimization/ ⏱ Timestamps 00:00 – Intro 01:35 – AI’s Impact on Search and the Local Funnel 04:30 – What Matters Most to AI Search Engines 06:54 – Trusting AI: Risk vs. Reality 09:00 – New Channels You Shouldn’t Ignore 11:04 – LPO and Uberall’s Strategic Framework 14:06 – What UB-I Is and Why It Matters 17:33 – AI-Powered Content & Review Management 20:17 – Where Marketers Should Start with AI 22:48 – Why Saying "Thank You" to AI Might Help 🏢 Follow Uberall on LinkedIn: https://www.linkedin.com/company/get-uberall/ 👤 Connect with Partho on LinkedIn: https://www.linkedin.com/in/productpartho/ 🎙️ Connect with Christian on LinkedIn: https://www.linkedin.com/in/christianarriola/ #aisearch  #localmarketing  #locationmarketing  #lpo  #seo  #structureddata  #aitools  #digitalpresence   Visit us at: https://www.uberall.com

In this episode of Local Marketing Beat, host Christian Hustle is joined by Greg Sterling — analyst and co-founder of Near Media — to unpack the rapidly evolving relationship between AI and search. They dive deep into how tools like ChatGPT are reshaping the consumer journey, what recent consumer behavior data reveals, and how brands can prepare for the next wave of local marketing disruption. ▶️ From Google's AI Overviews to ChatGPT's growing role in discovery, this conversation offers a strategic look at future trends in AI for local marketing. Whether you're a multi-location brand, franchise marketer, or digital strategist, this episode offers actionable insights on building brand awareness, adapting to consumer expectations, and navigating the blurred lines between search and AI. 🔑 What You’ll Learn: Why AI is transforming how consumers search and make decisions How Google is adapting to the rise of conversational AI Why local search is still a Google stronghold (for now) The importance of multi-channel visibility beyond Google How brands can stay competitive in an AI-driven landscape ⏱ Timestamps 00:00 – Introduction & Welcome to Greg Sterling Christian sets the stage for a deep dive into AI, search, and consumer behavior. 01:47 – The Evolution of AI and Search Greg reflects on how AI tools have disrupted Google’s dominance and changed user expectations. 02:54 – Consumer Behavior Insights from Recent Research What Greg’s surveys reveal about how U.S. consumers are using AI vs. Google. 06:13 – Why AI Isn’t Winning Local Search (Yet) Consumers try local search with AI — but often go back to Google. 07:26 – The Spectrum of AI and Search Usage AI and Google aren't mutually exclusive: consumers are blending tools based on their needs. 10:11 – Product Research, Comparison & AI Efficiency How AI is better suited for product research and general queries — with real-world examples. 13:27 – The Role of Agents and Transactional AI Could AI eventually replace the entire research-to-purchase flow? 15:24 – How Brands Can Prepare for AI-Driven Discovery Why brand strength and multi-channel visibility are more important than ever. 19:21 – The Growing Importance of Non-Google Platforms From Yelp to TripAdvisor and TikTok — AI is pulling data from everywhere. 23:31 – Short-Form Video & Content Consumption Shifts How TikTok and Shorts are driving top-of-funnel discovery — and what that means for brands. 25:00 – Speculating on the Next 24 Months Greg’s informed predictions on where AI and digital discovery are heading. 27:12 – The Risk of Content Being Bypassed by AI How AI layers might obscure your brand — and what marketers need to understand. 30:44 – Final Thoughts & Where to Find Greg Online Christian wraps the conversation and Greg shares how to follow his work at Near Media and Dialogue. 📌 Key Sound Bites: "AI is changing the consumer journey." "People really like AI and ChatGPT." "Local search was way down at the bottom." 🔗 Learn More and Level Up with Uberall Academy: 📚 https://academy.uberall.com 🔗 Discover What's Driving Consumers' Local Choices: 💡 https://get.uberall.com/consumer-report/?utm_source=youtube&utm_medium=social&utm_campaign=all-cc-ent-st-2025-consumer-report&utm_content=en 🏢 Follow Uberall on LinkedIn: https://www.linkedin.com/company/get-uberall/ 👤 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregsterling/ 🎙️ Connect with Christian on LinkedIn: https://www.linkedin.com/in/christianarriola/ #ai #localmarketing #searchtrends #consumerbehavior #digitalmarketing #localseo #localsearch Visit us at: uberall.com

In this episode of Local Marketing Beat, Christian Hustle discusses the evolution of local search visibility with Google experts Lisa Landsman and Ashley Do. They explore how AI is transforming search behavior, the importance of maintaining an accurate Google Business Profile, and strategies for engaging customers effectively. The conversation also covers common mistakes businesses make, how to manage multiple locations, and actionable tips for improving visibility in local search. 🔗 Learn More and Level Up with Uberall Academy: 📚 https://academy.uberall.com 🔗 Discover What's Driving Consumers' Local Choices: 💡 https://get.uberall.com/consumer-report/?utm_source=youtube&utm_medium=social&utm_campaign=all-cc-ent-st-2025-consumer-report&utm_content=en ⏱ Timestamps 00:00 – The Evolution of Local Search and AI 05:53 – Understanding Google Business Profile Optimization 11:32 – Common Mistakes in Local Search Visibility 16:46 – Engagement Strategies for Local Businesses 22:36 – Measuring Success in Local Search 28:22 – Actionable Tips for Improving Visibility 🏢 Follow Uberall on LinkedIn: https://www.linkedin.com/company/get-uberall/ 👤 Connect with Ashley on LinkedIn: https://www.linkedin.com/in/ashleynhiendo/ 👤 Connect with Lisa on LinkedIn: https://www.linkedin.com/in/lisa-landsman-6076312/ 🎙️ Connect with Christian on LinkedIn: https://www.linkedin.com/in/christianarriola/ #seo #aisearch #marketing #googlebusinessprofile #google #locationmarketing Visit us at: uberall.com

   

In this episode of Local Marketing Beat, Amir Alsayegh from Crocs joins us to explore how the globally recognized brand embraces authenticity, self-expression, and comfort, all while scaling locally. Discover how Crocs balances global strategy with local impact, uses SEO to educate rather than just sell, and prepares for an AI-driven future. 👟 Whether you're a Crocs lover or a sceptic, you'll want to hear this! 🔗 Learn More and Level Up with Uberall Academy: 📚 https://academy.uberall.com 🔗 Discover What's Driving Consumers' Local Choices: 💡 https://get.uberall.com/consumer-report/?utm_source=youtube&utm_medium=social&utm_campaign=all-cc-ent-st-2025-consumer-report&utm_content=en ⏱ Timestamps 00:00 – Intro: From digital presence to revenue 02:15 – The passionate (and divisive) Crocs fanbase 04:39 – Crocs’ authentic brand strategy & problem-solving 07:05 – Real stories: how Crocs converts sceptics with comfort 09:29 – Global presence, local relevance: how Crocs adapts by region 11:54 – Listening to local communities & launching local-first collabs 14:16 – SEO strategy: educating users on product benefits & variety 16:38 – More than the classic clog: how Crocs is changing perceptions 19:02 – Local SEO: bridging online and in-store with smart content 21:25 – Connecting SEO to revenue: multi-touch attribution & insights 23:47 – Meeting customers wherever they shop (Amazon, DTC, wholesale) 26:10 – AI search & LLMs: how Crocs is preparing for the future of search 28:38 – Data, design stories, and the new path to product discovery 30:57 – Final thoughts: connecting with consumers who don’t yet "get it" 33:17 – Where to explore more + Outro 💡Key Takeaways * Crocs thrives by being boldly authentic, even when divisive. * The brand solves real-world problems with comfort-first design. * SEO focuses on education and inspiration, not just keywords. * Local SEO helps turn product discovery into in-store traffic. * Crocs is actively preparing for AI and LLM-driven search. 🎓 Level Up Your Skills Explore SEO, AI, and local marketing insights and certifications with Uberall Academy: https://academy.uberall.com 🏢 Follow Uberall on LinkedIn: https://www.linkedin.com/company/get-uberall/ 👤 Connect with Amir on LinkedIn: https://www.linkedin.com/in/amiralsayegh/ 🎙️ Connect with Christian on LinkedIn: https://www.linkedin.com/in/christianarriola/ #Crocs #LocalMarketingBeat #Uberall #SEO #AIsearch #FootwearMarketing #BrandAuthenticity #LocationMarketing Visit us at: uberall.com

In this episode of Local Marketing Beat, we’re joined by Areej AbuAli, founder of Women in Tech SEO, and Krystal Taing, Director of Solutions at Uberall, to explore how one of the most empowering communities in SEO went from a simple idea to a global movement. We discuss how WTS grew from a London meetup into a worldwide network with 10,000+ members, how brands can build trust and inclusion through community, and what marketers can learn from grassroots initiatives that genuinely connect people. If you care about digital marketing, SEO, or authentic brand-building, this one’s for you. 👇 Timestamps below to jump into what interests you most: ⏱️ Timestamps 00:00 - Intro 00:20 - Episode overview: Women in Tech SEO 01:35 - How Areej founded the WTS community 02:55 - From local meetups to global reach 04:00 - When WTS became more than a meetup 05:15 - Krystal’s early experience with WTS 06:40 - Why this community feels different from other SEO groups 07:55 - The power of member-led growth 09:00 - Code of conduct and creating a safe space 10:00 - What makes WTS so inclusive 11:00 - How SEO, content, and newsletters drive visibility 12:20 - Blending online and offline: Conferences and community 14:00 - How community helps overcome the fear of networking 15:20 - Practical tips for brands building community 16:40 - Local examples: Gyms, meetups & micro-connections 18:00 - Quality over quantity in community building 19:00 - How to join or recommend Women in Tech SEO 20:00 - Why free, supported communities matter 21:00 - Final thoughts: The future of community marketing in the AI era 22:30 - How brands can create spaces where real interaction thrives 24:00 - Wrap-up & thanks 🎓 Explore Uberall Academy Want to level up your skills? Check out certifications and free marketing courses at https://academy.uberall.com 👀 Subscribe for more insights on local marketing, community strategy, and brand growth. 📍 Learn more at: https://www.uberall.com 🎧 Listen to more episodes: Local Marketing Beat #WomenInTechSEO #CommunityMarketing #SEOMarketing #DigitalMarketing #Uberall #LocationMarketing #BrandCommunity #WTS #MarketingStrategy #InclusionInTech Visit us at: uberall.com

In this episode of Local Marketing Beat, we're joined by Jaime Arribas, Senior Marketing Technology Manager at KFC UK and Ireland, to explore how the iconic brand is evolving for the next generation. From bold beverage launches like Kwench to local SEO, social media, and AI-driven search strategies, this episode is packed with practical insights for marketers in the QSR space. 🔍 Learn how KFC is turning Google Business Profile clicks into real foot traffic, boosting loyalty with online reviews, and measuring ROI across channels. 👇 Timestamps below to help you jump to what interests you most: ⏱️ Timestamps 00:00 - Intro 00:20 - Episode overview: KFC’s digital strategy 00:50 - Meet the guest: Jaime Arribas from KFC 01:40 - What it means to “build a brand for the next generation” 03:30 - The role of Quench in engaging Gen Z 04:30 - Importance of Google Business Profile & Apple Maps 05:15 - 14% increase in direction clicks & review response strategy 06:00 - Is it about loyalty or acquiring new customers? 06:50 - How KFC promotes new products across channels 08:00 - Budget balance: Traditional vs. social media 09:00 - How KFC measures ROI from digital campaigns 10:30 - Tracking Google Maps clicks to in-store revenue 11:40 - The impact of AI-driven search on local marketing 13:00 - One key takeaway: Listen and respond to your customers 14:50 - In-store renovations & omnichannel brand experience 15:40 - Wrap-up & where to learn more 👀 Subscribe for more local marketing insights and brand strategy breakdowns. 📍 Learn more at: https://www.uberall.com #LocalMarketing #KFC #DigitalMarketing #Uberall #QSR #SEO #SocialMediaMarketing #GenZMarketing #CustomerExperience #LocationMarketing

In this Local Marketing Beat Podcast episode, we sit down with Darren Shaw, Founder of Whitespark, to dive deep into the Local Search Ranking Factors 2025 report and explore the latest trends shaping local SEO and location marketing. Darren shares expert insights on how businesses can adapt to Google’s evolving algorithms, AI-driven search changes, and engagement signals to maximize visibility and drive real revenue. We discuss essential ranking factors, Google Business Profile optimization, AI’s impact on local search, and how businesses should shift their SEO strategies to focus on conversions rather than rankings. Whether you’re a small business, multi-location brand, or local SEO expert, this episode is packed with actionable insights to help you stay ahead in 2025 and beyond. 🔔 Don’t forget to subscribe and leave your questions in the comments! ⏰ Timestamps: 0:09 - Introduction to Darren Shaw & Whitespark 0:46 - How Whitespark started and evolved into local SEO 1:49 - Overview of the Local Search Ranking Factors 2025 report 2:55 - Key changes impacting local rankings in 2025 3:41 - The role of Google Business Profile (GBP) optimization 5:32 - Importance of engagement signals & behavioral metrics 6:50 - AI-driven search and its impact on local SEO strategies 8:21 - Mobile vs. desktop search trends & consumer behavior shifts 10:05 - Why voice search & AI assistants are changing search habits 12:49 - How AI personalizes search and what it means for businesses 16:22 - The importance of best-of lists & diversifying reviews 19:12 - How to optimize for Google’s Gemini AI & AI-generated search results 22:02 - Why fresh content & Google Updates matter more than ever 25:37 - Measuring local SEO success: rankings vs. revenue & conversions 28:47 - How businesses can connect SEO performance to real revenue 30:48 - Why rankings alone don’t define success in local SEO 31:34 - Where to find Whitespark’s tools & resources 📌 Connect with Darren Shaw: https://www.linkedin.com/in/darrenshawwhitespark/ 📌 Connect with Krystal Taing: https://www.linkedin.com/in/krystaltaing/ 📚 Explore More Insights in Uberall’s Learning Hub: https://uberall.com/en-us/resources 🎧 Watch Our Recent Episode with Schuh on Local SEO Success: https://youtu.be/XDV-TyPSPOU #LocalSEO #SEOTrends2025 #GoogleBusinessProfile #Whitespark #LocationMarketing #DigitalMarketing #AIDrivenSearch #GoogleSEO #Uberall Visit us at: uberall.com

🎥 In this episode of the Local Marketing Beat Podcast, we sit down with Jonny Gilpin, SEO Manager at schuh, to explore the strategies and insights behind schuh's highly successful approach to local SEO and location marketing in the UK and Ireland. Jonny reveals the tools, techniques, and thought processes that have significantly improved their online-to-offline customer journey, optimized store listings, and boosted their visibility across digital platforms. 🔔 **Don't forget to subscribe and leave your questions in the comments!** ⏰ **Timestamps:** 0:00 - Introduction to Jonny Gilpin & schuh 3:01 - Importance of location marketing 4:30 - Driving online consumers to physical stores 6:27 - Managing 120+ stores and directory challenges 7:49 - Strategic optimization of store locator pages 10:35 - Using AI in content strategy 12:47 - The importance of customer reviews 15:06 - Leveraging data for local SEO 17:06 - Biggest challenges in managing store information 18:18 - Successfully opening new store locations 20:06 - Key results and analytics from Schuh’s local SEO efforts 21:56 - Actionable insights for retailers & marketers 24:04 - Future opportunities and leveraging business data 27:01 - Wrap-up and connect with Jonny 🔗 **Check out schuh's Case Study With Uberall:** https://uberall.com/en-us/customers/schuh-steps-ahead-with-uberall-how-local-seo-drives-real-world-impact 🔗 **Check out Schuh:** https://www.schuh.co.uk 📌 **Connect with Christian Hustle:** https://www.linkedin.com/in/christianarriola/ 📌 **Connect with Jonny Gilpin:** https://www.linkedin.com/in/jonny-g-43b7198a/ #LocalSEO #LocationMarketing #DigitalMarketing #RetailSEO #Uberall #schuh #retailindustry Visit us at: uberall.com

How do you measure success in location marketing? Spoiler: It’s not just about rankings! 🚀 In this episode of Uberall's Local Marketing Beat, host Christian Hustle chats with two leading experts—Krystal Taing, an authority in local SEO and location marketing, and Stephanie Genin, a seasoned CMO focused on revenue-driven strategies—to tackle the challenges and opportunities in the ever-evolving landscape of location marketing. 📥 Download the ROI Confessions Report: Discover how to unlock the true ROI of your location marketing efforts. Get your copy here: https://uberall.com/en-us/roi-confessions-report 🔍 Timestamps: 0:09 – Welcome to The Local Marketing Beat Podcast 1:15 – Why the way we measure location marketing is broken 3:58 – The biggest challenges for multi-location businesses 7:49 – The impact of AI on location marketing and local SEO 9:03 – The rise of social platforms like TikTok Places in local search 12:00 – How consumer behavior is evolving with AI-driven search 16:14 – Metrics that matter: Moving beyond rankings to revenue 19:48 – End-to-end attribution: Tracking real-world impact 25:04 – The growing importance of local social and Google Posts 30:40 – Game-changer: What is the Location Performance Score (LPS)? 35:50 – Expert takeaways: Starting with basics and embracing AI 📊 What You’ll Learn: - Why focusing only on rankings is a mistake and what metrics really matter. - How AI is reshaping the consumer journey and search behavior. - Why reputation, reviews, and local social engagement are critical in 2025. - How Uberall’s Location Performance Score (LPS) connects marketing efforts to revenue. 💡 Takeaways from Our Experts: [Krystal]: Start with the basics—visibility, reputation, and engaging content are your foundation. [Stephanie]: Be curious, experiment wisely, and turn your CFO and AI into your best allies. 📱 Connect with Us on LinkedIn: Christian Hustle https://www.linkedin.com/in/christianarriola/ Stephanie Genin https://www.linkedin.com/in/stephaniegenin/ Krystal Taing https://www.linkedin.com/in/krystaltaing/ 📥 Got questions or want to discuss your strategy? Drop us a comment or connect directly with us at Uberall.com Smash that like button 👍 and subscribe 🔔 for more expert insights on location marketing. Share this episode with your team or network to spark ideas and discussion. #localseo #locationmarketing #marketingmetrics #aimarketing

Welcome to Local Marketing Beat, brought to you by Uberall! 🎙️ Recorded on-location at BrightonSEO USA in San Diego, this episode is packed with expert insights on location marketing, local SEO, and the future of search. Host Christian Hustle connects with top industry professionals, partners, and thought leaders to uncover actionable tips and predictions for 2025. 💡 Key Takeaways: - Local SEO Tips That Work: From optimizing your Google Business Profile to making the most of Apple Maps, hear what’s moving the needle for businesses today. - AI’s Role in SEO: Explore how tools like SearchGPT are reshaping consumer journeys and what businesses need to do to stay ahead. - Insights from Industry Experts: Hear predictions about search diversification, content quality, and reviews as key drivers of visibility and trust. Get the lowdown on Contractor Lead Partners' report, "2024 State of Local SEO Contractors Edition". - BrightonSEO Highlights: Learn what makes this the world’s largest SEO conference and how it’s shaping the future of digital marketing. 📌 This episode is a must-watch for marketers and SEO enthusiasts. ⌚️ Timestamps: 0:00 - Welcome to BrightonSEO USA 🎉 1:05 - Connecting with Experts: Local SEO Tips & Predictions 2:18 - Apple Maps: The Overlooked Opportunity for Local SEO 4:08 - AI and the Consumer Journey: What’s Changing? 5:03 - Research Insights: Contractors & Construction SEO Trends 9:20 - The Power of Reviews and Imagery in Local SEO 14:50 - Effective Strategies for Optimizing Location Pages 18:10 - Local Performance Optimization: Bringing Revenue into Focus 20:55 - The Future of AI in Search & SEO Predictions for 2025 26:50 - Success Stories from Uberall Partners 31:45 - Search Diversification and Embracing New Platforms 36:15 - Leveraging AI for Efficiency and Growth 40:00 - Wrap-Up: AI, Visibility, and 2025 SEO Trends 👍 If you enjoyed the episode, like the video and subscribe for more insights into location marketing and SEO. 📚 Learn More: 🌐 Want to stay on top of location marketing and local SEO trends? Visit Uberall’s learning hub for more resources and solutions to optimize your business’s digital presence: https://uberall.com/en-us/resources 📖 ROI Confessions: Measuring The Impact of Location Marketing https://uberall.com/en-us/roi-confessions-report 📖 Discover Location Performance Optimization https://get.uberall.com/location-performance-optimization/ 📖 11 Ways to Spice Up Your Restaurant Locations’ Online Visibility https://uberall.com/en-us/recipe-for-seo-success-restaurants 📖 2024 State of Local SEO Contractors Edition https://www.contractorleadpartners.com/state-of-contractor-local-seo/ 🤝 Connect with Christian Arriola on LinkedIn: https://www.linkedin.com/in/christianarriola/ 🤝 Connect with Partho Ghosh on LinkedIn: https://www.linkedin.com/in/productpartho/ 🤝 Connect with Crystal Carter on LinkedIn: https://www.linkedin.com/in/crystalontheweb/ 🤝 Connect with Julian Hooks: https://www.linkedin.com/in/julianhooks/ 🤝 Connect with Jeff Shipman: https://www.linkedin.com/in/jeff-shipman-/ 💬 What are your SEO predictions for 2025? Let us know in the comments below! #LocalSEO #BrightonSEO #AIinSEO #DigitalMarketing #LocationMarketing #Uberall

Welcome to The Local Marketing Beat, brought to you by Uberall! In this episode, Christian Hustle is joined by SearchLab COO and renowned SEO expert, Greg Gifford, for an in-depth discussion on the latest local SEO trends and insights from top industry conferences like BrightonSEO. If you’re in the world of local marketing or you're a marketer at a multi-location brand, this conversation is a must-watch. 💡 Key Takeaways: • The Impact of Google’s New Review Policies: Learn about Google’s recent rollout in the UK, where businesses caught using unethical review practices face major repercussions, and why this could soon affect businesses globally. • Local SEO Strategies for 2024: Discover Greg's top local link-building strategies and why it’s crucial to adapt your approach when optimizing for local search. • Real-World SEO Insights: Hear how even basic SEO principles can make a big difference in regions where local SEO is still developing. • AI in Digital Marketing: Insights into how AI tools are evolving from content generators to process enhancers, allowing marketers to work smarter, not harder. 🔍 Whether you’re an SEO professional, a business owner, or a digital marketing enthusiast, this episode is packed with expert advice to boost your local SEO efforts and enhance your marketing strategy! 🌐 Want to stay on top of location marketing trends? Visit uberall.com for more resources and solutions to optimize your business’s digital presence. 🤝 *Connect with Christian Arriola on LinkedIn*: / christianarriola 🤝 Connect with Greg Gifford: Twitter: @GregGifford LinkedIn: Greg Gifford SearchLab Blog: searchlabdigital.com/blog ⌚️ Timestamps: 0:00 - Introduction to The Local Marketing Beat and Guest Greg Gifford 1:03 - BrightonSEO UK Recap: Surprising Updates and New Review Policies 5:47 - Navigating FTC Review Regulations and Ethical Practices 15:49 - AI in SEO: The Role of Tools Like ChatGPT and Process Efficiency 23:19 - Proven Local Link-Building Techniques for 2024 31:00 - Reviews and Reputation Management: Strategies That Work 36:00 - The Movie That Best Represents SEO: Greg’s Take 37:17 - Where to Find Greg and Final Thoughts 👍 Like this video and subscribe for more expert insights into local marketing and SEO! #LocalSEO #BrightonSEO #DigitalMarketing #ReviewManagement #LocationMarketing Visit us at: uberall.com