In this episode of Local Marketing Beat, we’re joined by Areej AbuAli, founder of Women in Tech SEO, and Krystal Taing, Director of Solutions at Uberall, to explore how one of the most empowering communities in SEO went from a simple idea to a global movement.

We discuss how WTS grew from a London meetup into a worldwide network with 10,000+ members, how brands can build trust and inclusion through community, and what marketers can learn from grassroots initiatives that genuinely connect people. If you care about digital marketing, SEO, or authentic brand-building, this one’s for you.

👇 Timestamps below to jump into what interests you most:

⏱️ Timestamps

00:00 - Intro

00:20 - Episode overview: Women in Tech SEO

01:35 - How Areej founded the WTS community

02:55 - From local meetups to global reach

04:00 - When WTS became more than a meetup

05:15 - Krystal’s early experience with WTS

06:40 - Why this community feels different from other SEO groups

07:55 - The power of member-led growth

09:00 - Code of conduct and creating a safe space

10:00 - What makes WTS so inclusive

11:00 - How SEO, content, and newsletters drive visibility

12:20 - Blending online and offline: Conferences and community

14:00 - How community helps overcome the fear of networking

15:20 - Practical tips for brands building community

16:40 - Local examples: Gyms, meetups & micro-connections

18:00 - Quality over quantity in community building

19:00 - How to join or recommend Women in Tech SEO

20:00 - Why free, supported communities matter

21:00 - Final thoughts: The future of community marketing in the AI era

22:30 - How brands can create spaces where real interaction thrives

24:00 - Wrap-up & thanks

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