In this episode of Local Marketing Beat, Christian Hustle sits down with Ana Martinez, CTO at Uberall, to explore how brands can move beyond static automation into the era of agentic AI and dynamic orchestration.

Ana shares her vision for AI as a “teammate” that can reason, plan, and act toward business goals, and explains how this shift will transform multi-location marketing. From embedding autonomous intelligence across workflows to maintaining human oversight and brand trust, she reveals how Uberall’s UB-I is setting the standard for the AI-native marketing platform.

They dive into real-world use cases, the technical challenges of building guardrails for AI, and why brands that adopt early will have an unbeatable head start. The conversation also covers the future of AI search, the evolving customer journey, and how marketers can use agentic AI to scale without chaos.

🎥 Watch the UB-I Video

https://youtu.be/DH4tSiIlXpw?si=CF8Orj5unRvxYeW

🔗 Learn More and Level Up with Uberall Academy

https://academy.uberall.com

🔗 Discover What’s Driving Consumers’ Local Choices

https://get.uberall.com/consumer-report/?utm\_source=youtube\&utm\_medium=social\&utm\_campaign=all-cc-ent-st-2025-consumer-report\&utm\_content=en

🔗 Discover Location Performance Optimization

https://get.uberall.com/location-performance-optimization/

⏱ Timestamps

00:00 – Intro

01:15 – From Automation to Agentic AI

02:58 – AI as a Teammate, Not a Task Runner

05:26 – Why Agentic Beats Traditional Automation

07:12 – From Agentic AI to Orchestration

08:24 – Inside Uberall’s UB-I and the Swarm of Agents

10:24 – Surprising Use Cases from Early Adopters

12:18 – Building Guardrails and Staying On Brand

14:27 – Business Impact: Speed, Scale & Consistency

15:39 – The Future of AI Search and the Death of the Search Box

18:51 – Two Axes of AI Transformation for Marketers

20:26 – Final Advice: Lead the AI Shift, Do Not Follow

🏢 Follow Uberall on LinkedIn

https://www.linkedin.com/company/get-uberall/

👤 Connect with Ana on LinkedIn

https://www.linkedin.com/in/anamartineznassi/

🎙️ Connect with Christian on LinkedIn

https://www.linkedin.com/in/christianarriola/

#AgenticAI #localmarketing #locationmarketing #LPO #AIsearch #marketingautomation #aitools #digitalpresence

Visit us at: https://www.uberall.com