How do you measure success in location marketing? Spoiler: It’s not just about rankings!

🚀 In this episode of Uberall's Local Marketing Beat, host Christian Hustle chats with two leading experts—Krystal Taing, an authority in local SEO and location marketing, and Stephanie Genin, a seasoned CMO focused on revenue-driven strategies—to tackle the challenges and opportunities in the ever-evolving landscape of location marketing.

📥 Download the ROI Confessions Report:

Discover how to unlock the true ROI of your location marketing efforts. Get your copy here: https://uberall.com/en-us/roi-confessions-report

🔍 Timestamps:

0:09 – Welcome to The Local Marketing Beat Podcast

1:15 – Why the way we measure location marketing is broken

3:58 – The biggest challenges for multi-location businesses

7:49 – The impact of AI on location marketing and local SEO

9:03 – The rise of social platforms like TikTok Places in local search

12:00 – How consumer behavior is evolving with AI-driven search

16:14 – Metrics that matter: Moving beyond rankings to revenue

19:48 – End-to-end attribution: Tracking real-world impact

25:04 – The growing importance of local social and Google Posts

30:40 – Game-changer: What is the Location Performance Score (LPS)?

35:50 – Expert takeaways: Starting with basics and embracing AI

📊 What You’ll Learn:

- Why focusing only on rankings is a mistake and what metrics really matter.

- How AI is reshaping the consumer journey and search behavior.

- Why reputation, reviews, and local social engagement are critical in 2025.

- How Uberall’s Location Performance Score (LPS) connects marketing efforts to revenue.

💡 Takeaways from Our Experts:

[Krystal]: Start with the basics—visibility, reputation, and engaging content are your foundation.

[Stephanie]: Be curious, experiment wisely, and turn your CFO and AI into your best allies.

📱 Connect with Us on LinkedIn:

Christian Hustle https://www.linkedin.com/in/christianarriola/

Stephanie Genin https://www.linkedin.com/in/stephaniegenin/

Krystal Taing https://www.linkedin.com/in/krystaltaing/

📥 Got questions or want to discuss your strategy? Drop us a comment or connect directly with us at Uberall.com

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