In this episode of Local Marketing Beat, Uberall's Christian Hustle sits down with Celeste Gonzalez, Director of SEO Testing at RicketyRoo, to explore how AI search is reshaping local SEO and the customer journey.

Celeste brings a fresh Gen Z perspective on instant gratification in search, TikTok and Instagram’s role in discovery, and what AI-driven results mean for local businesses. She breaks down why oversharing details is now critical, how “know before you go” insights can make or break conversions, and why SEOs must become the glue between teams in the AI era.

From practical tips on making your business AI-ready to insights into how younger generations are using social platforms as search engines, this episode is packed with strategies for staying visible in a fast-changing landscape.

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⏱ Timestamps

00:00 – Intro

01:23 – The Future of Local Search in the Age of AI

03:10 – Why Consumers Expect Instant, Personalized Results

05:21 – Strategies for Being Visible in AI Search

07:45 – Who’s Really Using AI Search (and Who Isn’t Yet)

09:15 – TikTok, Instagram & the Rise of Visual AI Search

12:21 – How AI and Social Search Are Changing the Consumer Journey

13:33 – From Search to Conversion: Closing the Gap

15:42 – “Know Before You Go” and Why Small Details Matter

17:31 – Where to Share Business Info: Website vs Social

20:01 – Why SEOs Must Become the Glue Across Teams

21:21 – Key Takeaway: Embrace Information Overload

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👤 Connect with Celeste on LinkedIn

https://www.linkedin.com/in/celestelili/

🎙️ Connect with Christian on LinkedIn

https://www.linkedin.com/in/christianarriola/

Visit us at: https://www.uberall.com

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