In this episode of Local Marketing Beat, Christian Hustle chats with Sarah Cucchiara, VP of Client Success at Tiger Pistol, about how to make hyperlocal social advertising a high-ROI growth channel.

Sarah shares her proven playbook for turning small local ad budgets into one of the top-performing marketing channels for franchises, multi-location brands, and SMBs. She explains why blending national awareness with local personalization drives both conversions and brand loyalty and how to avoid the common pitfalls that cause campaigns to flop.

They discuss:

* What defines a hyperlocal social ad and why it outperforms generic campaigns

* How to balance brand control with local customization (without letting franchisees go rogue)

* Media strategies for small budgets that still deliver strong ROI

* AI’s role in targeting, creative production, and the future of social advertising

* The keys to getting buy-in from local owners and increasing participation rates

From actionable tips to future-proof insights, this conversation is a must-watch for marketers looking to nail local social ads and drive measurable revenue.

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⏱ Timestamps

00:00 – Intro

01:14 – Sarah’s Role at Tiger Pistol

04:30 – What Makes an Ad “Hyperlocal”

06:51 – National Awareness vs. Local ROI

10:19 – Why Meta Rewards Local Ads

12:43 – Pitfalls to Avoid in Local Advertising

15:53 – Success Factors for Small Budgets

20:35 – AI’s Growing Role in Local Social Ads

23:56 – How to Connect with Sarah and Tiger Pistol

🏢 Follow Uberall on LinkedIn: https://www.linkedin.com/mycompany/get-uberall/

👤 Connect with Sarah on LinkedIn: https://www.linkedin.com/in/sarahcucchiara/

🎙️ Connect with Christian on LinkedIn: https://www.linkedin.com/in/christianarriola/

#localadvertising #socialads #hyperlocalmarketing #digitalmarketing #franchisegrowth #aiads #locationmarketing #localroi

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