How to Stand Out in Local Search — With Experts from Google
Description
In this episode of Local Marketing Beat, Christian Hustle discusses the evolution of local search visibility with Google experts Lisa Landsman and Ashley Do. They explore how AI is transforming search behavior, the importance of maintaining an accurate Google Business Profile, and strategies for engaging customers effectively. The conversation also covers common mistakes businesses make, how to manage multiple locations, and actionable tips for improving visibility in local search.
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⏱ Timestamps
00:00 – The Evolution of Local Search and AI
05:53 – Understanding Google Business Profile Optimization
11:32 – Common Mistakes in Local Search Visibility
16:46 – Engagement Strategies for Local Businesses
22:36 – Measuring Success in Local Search
28:22 – Actionable Tips for Improving Visibility
🏢 Follow Uberall on LinkedIn: https://www.linkedin.com/company/get-uberall/
👤 Connect with Ashley on LinkedIn: https://www.linkedin.com/in/ashleynhiendo/
👤 Connect with Lisa on LinkedIn: https://www.linkedin.com/in/lisa-landsman-6076312/
🎙️ Connect with Christian on LinkedIn: https://www.linkedin.com/in/christianarriola/
#seo #aisearch #marketing #googlebusinessprofile #google #locationmarketing
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