Marketing in the Age of AI

Episode Overview: In this episode of Marketing in the Age of AI, host Emanuel Rose talks with change management expert Cesar Viana Teague about how to make AI initiatives succeed in the real world. From tackling fear and uncertainty to aligning leaders and teams, Cesar walks through practical frameworks—SWOT, ADKAR, Kotter’s 8 Steps, McKinsey 7S—and introduces his APE Model to help you analyze, plan, execute, and evaluate AI rollouts with less friction and better outcomes.What You’ll Learn:How to address fear, uncertainty, and doubt (FUD) during AI adoption—and move people from resistance to buy-inWhere SWOT and stakeholder interviews fit into your AI readiness assessmentCesar’s APE Model (Analyze/Assess → Plan → Execute → Evaluate) and how to use it step-by-stepWhen to choose ADKAR, Kotter, or McKinsey 7S—and how to align them with your APE roadmapWhy over-communication, internal champions, and pilot rollouts accelerate adoptionHow to track leading vs. lagging indicators, measure adoption, and iterate intelligentlyFeatured Guest: Cesar Viana Teague — Change management consultant specializing in go-to-market execution, authentic leadership, and organizational transformation. He has guided CEOs, COOs, and sales leaders across the U.S. and Europe through complex change to meaningful revenue results. Connect with Cesar: https://www.linkedin.com/in/cesarvianateague/Episode Highlights:The trust gap: why roles anxiety is real—and how to speak to it with clarity and empathyReadiness first: combine company/departmental SWOTs with stakeholder interviews to find alignment and gapsAPE in action: use Analyze/Assess to define reality, Plan to set objectives/strategies/tactics and RACI, Execute with training + cadence, and Evaluate with adoption metrics and continuous feedbackDon’t boil the ocean: launch pilots by department, gather feedback, then scaleCommunication stack: all-hands, Slack channels, enablement sessions, and ongoing surveys to keep momentumLead and manage: executives must champion the “why,” resource the “how,” and model the behaviorConnect and Explore More: Host – Emanuel Rose Website: https://emanuelrose.com/ Book – Authentic Marketing in the Age of AI: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/ LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fxGuest - Cesar Viana Teague LinkedIn: https://www.linkedin.com/in/cesarvianateague/Further Reading or Resources: Companion Blog Post : https://emanuelrose.com/navigating-change-management-ai-integration-for-sustainable-business-success/ Host Website: https://emanuelrose.com/ Host’s AI Book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/If you’re planning an AI rollout, comment with the stage you’re in (Analyze, Plan, Execute, or Evaluate) and your biggest roadblock. Subscribe and share this episode with a teammate who will be your internal champion. 💬📩#ChangeManagement #AIinBusiness #Leadership #DigitalTransformation #ADKAR #Kotter #McKinsey7S #SWOT #OrganizationalChange #AIDeployment #AIAdoption #Enablement #RACI #BusinessStrategy #MarketingInTheAgeOfAI

Episode Overview: In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with agency growth advisor and author Corey Quinn to unpack why niching down beats being a generalist—and how vertical specialization unlocks margin, authority, and scale. Corey also shares his behind-the-scenes playbook for a successful book launch, from community-driven momentum to endorsement strategies.What You’ll Learn:Why “the generalist trap” creates bottlenecks and commodity pricing—and how to escape itHow to pick a profitable niche using business data, personal alignment, and total addressable market (TAM) mathThe Deep Specialization Flywheel: focus → expertise → systems → leverage → premium positioning → reinvestmentPractical steps to operationalize a niche (SOPs, onboarding “assembly lines,” and repeatable outcomes)Book marketing tactics that work: launch squads, public writing, and strategic endorsementsFeatured Guest: Corey Quinn — agency growth advisor, former CMO/operator who helped scale a services org from $20M to $200M by going deep on verticals. Author of “Anyone, Not Everyone.” Learn more: https://coryquinn.com/ and audiobook/resources: https://anyonenoteveryone.com/ LinkedIn: https://www.linkedin.com/in/coreyquinn/Episode Highlights:The “generalist trap”: context-switching, one-off work, owner bottlenecks, and perceived commoditizationVertical specialization done right: relevance at every touchpoint (sales, AM, delivery) and future-casting valueSystems that scale: frameworks, playbooks, and software to accelerate onboarding and outcomesPricing & retention: why experts command more—and keep clients longerThe Flywheel: reinvesting niche margins into talent, training, software, and marketing to compound advantagesBook launch mechanics: write in public, mobilize 100+ launch supporters, seed early reviews, and secure endorsementsPicking your niche: harvest internal wisdom, choose a market you truly care about, validate with TAM and a 3% penetration modelConnect and Explore More:Host — Emanuel Rose Website: https://emanuelrose.com/ Book: “Authentic Marketing in the Age of AI” https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/ LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fxGuest — Corey Quinn LinkedIn: https://www.linkedin.com/in/coreyquinn/ Website: https://coryquinn.com/ Audiobook & resources: https://anyonenoteveryone.com/Further Reading or Resources:Blog post version of this topic: https://emanuelrose.com/how-specialization-can-transform-your-marketing-agencys-success/Emanuel’s site: https://emanuelrose.com/Emanuel’s AI book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/Corey’s book resources: https://anyonenoteveryone.com/ If this helped you think clearly about specialization, smash 👍, subscribe, and drop a comment: Which vertical are you considering—and why? Share your niche ideas and we’ll weigh in! #AIinBusiness #AgencyGrowth #MarketingStrategy #NicheMarketing #BookMarketing #Entrepreneurship #DigitalMarketing #B2BMarketing #VerticalSpecialization #Podcast #MarketingInTheAgeOfAI

Episode Overview: In this episode of “Marketing in the Age of AI,” host Emanuel Rose sits down with entrepreneur Colin McIntosh—founder of Sheets & Giggles and SheetsResume.com—to unpack how AI is reshaping job hunting, brand building, and sustainability. From human-first resumes to an ethical approach to AI (including energy offsets), Colin shares practical strategies for blending innovation with real human value.What You’ll Learn:How to use AI to transform messy “stream-of-consciousness” work histories into crisp, human-friendly resumesWhy simple, plain-spoken language often beats corporate jargon for ATS + human screenersA smart job-search workflow: resume tailoring, cover letters, interview practice, and targeted job matchingWhere humans should stay in the loop—and where AI adds real leverage in hiring and marketingHow to factor sustainability and brand values into AI deployments (including energy-use offsets)Featured Guest: Colin McIntosh — Founder of Sheets & Giggles (sustainably made eucalyptus lyocell bedding) and SheetsResume.com (AI-assisted resume builder, cover letter writer, interview practice, and job matching). He brings a rare mix of recruiting experience, startup chops (Techstars alum), and brand stewardship grounded in ethics and sustainability.Episode Highlights:From Bridgewater to Techstars to launching Sheets & Giggles—and why a “boring legacy space” was the perfect playground for brand + sustainabilityBuilding SheetsResume.com: 500 sign-ups/day, freemium access, and thoughtful policies (no mass-apply spam; human-quality emphasis)The human screener still matters: writing for people, not just ATS filtersAI interview practice that mirrors Colin’s real coaching style (text or voice) and scores answers with actionable feedbackSustainability in AI: revenue-based energy offsets that meaningfully outpace usageA practical framework for AI deployments: skills gaps, team capacity, brand impact, employee goodwill, and customer perceptionConnect and Explore More:Blog post referenced in this episode: https://emanuelrose.com/leveraging-ai-for-sustainable-marketing-strategies-in-todays-era/Host:Emanuel’s website: https://emanuelrose.com/Emanuel’s book “Authentic Marketing in the Age of AI”: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/Instagram: https://www.instagram.com/emanuelroseauthor/Facebook: https://www.facebook.com/EmanuelRoseAuthorYouTube: https://www.youtube.com/@marketingintheageofai-ec6fxGuest:Colin McIntosh (Sheets & Giggles / SheetsResume): https://www.linkedin.com/in/colindmcintosh/Sheets & Giggles (bedding): https://sheetsgiggles.com/SheetsResume (resume + cover letters + interview practice + job matching): https://sheetsresume.com/Further Reading or Resources:Ethical AI + sustainability primers (energy usage, offsets, and brand trust):Explore energy-offset programs and decarbonization initiatives: https://www.epa.gov/greenpowerResume writing tips that put humans first (avoid corporate buzzwords, focus on outcomes): create a checklist from your own recent projects and metrics before drafting If this helped you rethink resumes, hiring, or sustainable brand building with AI, subscribe, like, and drop a comment with your biggest takeaway—or the next AI tool you’re testing. And if this episode saved you time, spend that reclaimed hour with friends, family, or outside in nature. 🌲 #AIinBusiness #MarketingStrategy #FutureOfWork #JobSearch #ResumeTips #ATS #InterviewPreparation #SustainableBranding #EthicalAI #StartupLife #SheetsAndGiggles #SheetsResume #MarketingInTheAgeOfAI

Episode OverviewFrom AI-powered PR engines to home robots and data privacy, this episode of Marketing in the Age of AI dives into how technology can free us from drudgery and spark a creative renaissance. Host Emanuel Rose talks with technologist and media veteran Mark Hopkins (aka “Rizzn”) about robotics, self-hosted AI stacks, RAG (retrieval-augmented generation), and why curation may beat creation in the next wave of content.What You’ll LearnHow AI agents can supercharge PR outreach (and why keeping a human-in-the-loop still matters)Why robotics is closer than it looks—and where it helps most (healthcare & home)The case for self-hosted AI and owning your full stack (models, memory, privacy)RAG explained simply—and where it fits in real-world workflowsWhy AI curation could become more valuable than mass AI content creationThe optimistic path: using AI to “buy back” 10–20 hours a week for life and creativityFeatured GuestMark Hopkins (“Rizzn”) — technologist, longtime journalist (Mashable, SiliconANGLE, The Cube), and builder at the intersection of AI, media, and decentralized organizations. Mark has led efforts on self-hosted AI tooling, PR automation with multi-agent systems, and privacy-respecting AI stacks.Guest LinkedIn: https://www.linkedin.com/in/rizzn/Episode HighlightsWhere we are on the AI curve: from Turing Test to today’s “overwhelmed & underwhelmed” paradoxRobotics now: practical use cases, cost curves, and the aging-care gap robots can fillAI-powered PR: multi-agent workflows that listen to hours of podcasts, summarize, evidence-link, and draft tailored pitchesHuman-in-the-loop results: subject lines, acceptance rates, and beating blank-page syndromeVideo gen is getting real—what that means for creators and platformsCuration > Creation: building AI that filters, verifies, and delivers signal over noisePrivacy & control: arguments for local models, stack ownership, and minimizing cloud dependenceTechno-optimism: using AI to reclaim time and fuel a second creative renaissance 🎨🎸Connect & Explore MoreHost Website: https://emanuelrose.com/Host’s AI Book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/Host Socials:LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/Instagram: https://www.instagram.com/emanuelroseauthor/Facebook: https://www.facebook.com/EmanuelRoseAuthorYouTube: https://www.youtube.com/@marketingintheageofai-ec6fxGuest (Mark “Rizzn” Hopkins):LinkedIn: https://www.linkedin.com/in/rizzn/Further Reading & ResourcesRelated Blog Post (same topic): https://emanuelrose.com/harnessing-ai-transforming-marketing-strategies-for-the-future/Host Site: https://emanuelrose.com/Book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/If this convo sparked ideas, subscribe, like, and comment with your biggest takeaway. Share this with a friend who’s exploring AI for PR, content, or robotics. And drop a note if you want more on self-hosted AI stacks or RAG how-tos!#AIinBusiness #FutureOfWork #DigitalInnovation #MarketingInTheAgeOfAI #AIPR #AIAgents #RAG #Robotics #DataPrivacy #SelfHostedAI #ContentCuration #CreatorEconomy #MarketingStrategy #Automation #TechTrends

Episode Overview:In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with fractional CMO and agency owner Joshua Ramsey (JRCMO) to unpack how AI is reshaping marketing. From “search everywhere optimization” (GEO/AEO) to the practical blend of tried-and-true SEO with AI strategies, you’ll learn what actually drives visibility, lead flow, and brand authority today.What You’ll LearnHow to combine classic SEO fundamentals with AI-driven discovery (GEO/AEO)Practical ways brands can show up inside LLMs (ChatGPT/Gemini)Why brand authority + platform coverage = “search everywhere optimization”The role of files like llm.txt, Search Console tuning, and re-indexingKPI thinking in the AI era: attribution, reporting cadence, and scope clarityAvoiding “AI cloaking” traps and low-quality content penaltiesSmarter budgeting between SEO and AI visibility programsFeatured GuestJoshua Ramsey — Fractional CMO, Author, Speaker, and Owner of JRCMO With 20+ years in marketing and 80,000+ campaigns engineered across the U.S., Joshua helps leaders improve operations, reduce costs, and scale brand growth through intelligent strategy and execution. Connect: https://www.linkedin.com/in/jrcmo/Episode HighlightsGEO in practice: Why “be found everywhere” beats single-channel SEOReal-world lift: Joshua’s sites jumping after technical cleanups + llm.txtAttribution reality: Measuring impact when LLMs influence discoveryAgency fit: Five questions to vet marketing partners before you signBudget shift: When to reallocate from classic SEO into AI presence workPlaybooks: Education-first content, interviews, and consistent platform signalsConnect and Explore MoreHost Website: https://emanuelrose.com/Host’s AI Book (Authentic Marketing in the Age of AI): https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/YouTube Channel: https://www.youtube.com/@marketingintheageofai-ec6fxConnect with Emanuel Rose:LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/Instagram: https://www.instagram.com/emanuelroseauthor/Facebook: https://www.facebook.com/EmanuelRoseAuthorConnect with Guest — Joshua Ramsey (JRCMO):LinkedIn: https://www.linkedin.com/in/jrcmo/Further Reading or ResourcesCompanion Blog Post (Episode Recap & Links): https://emanuelrose.com/essential-marketing-insights-from-joshua-ramsey-navigating-ai-and-brand-strategy/Host Website (resources, primers & GEO): https://emanuelrose.com/Host’s AI Book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/If this episode helped clarify how to win visibility in the AI era, subscribe, like, and drop a comment with your biggest takeaway—or the next GEO/AEO topic you want us to unpack. And if you’re testing new AI tools, tell us what’s working! 🌟#AIinBusiness #DigitalMarketing #FutureOfSEO #SearchEverywhereOptimization #GEO #AEO #MarketingPodcast #BrandStrategy #ContentStrategy #LLM #SmallBusinessTips #FractionalCMO #ChatGPT #Gemini #SEO

Episode Overview: AI is transforming marketing—but trust still wins. In this conversation, host Emanuel Rose sits down with revenue coach Kristin Zhivago to unpack how to stay human in a machine-accelerated world: keep your promises, interview real customers, align your sales process with their buying journey, and deploy AI tools without losing credibility. Expect practical frameworks, ethics-in-action, and field-tested ways to grow revenue without the hype.What You’ll Learn:How to turn “marketing promises” into delivery your customers can feelA simple method to interview customers and capture their exact words for copy and offersWhy AI has no innate conscience—and how to keep a human-in-the-loopThe difference between chatbots and true AI “agents” powered by your private contentAEO/“answer engine optimization” fundamentals for conversational searchProcess fixes to remove buyer “speed bumps” that kill conversionsFeatured Guest: Kristin Zhivago — Revenue coach, founder/president of Zhivago Partners, and author of “Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy.” Kristin has helped companies of all sizes align marketing, sales, and delivery around what buyers actually want.Episode Highlights:Marketing’s job = make promises the business must keepCustomer interviews that surface real “desires, concerns, and questions”Using AI to uncover market opportunities (beyond persona guesswork)Building private AI agents vs. scripted chatbotsWhy AI lacks a conscience—and what governance looks like in practiceFrom keywords to conversations: AEO strategy in the age of LLMsChange management: updating systems, KPIs, and talent for AIRevenue Growth Assessment: syncing operations with buyer realityConnect and Explore More:Blog post recap: https://emanuelrose.com/navigating-customer-centric-marketing-in-the-age-of-ai/Host website: https://emanuelrose.com/Emanuel’s book “Authentic Marketing in the Age of AI”: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/Connect with Emanuel Rose LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fxConnect with Kristin Zhivago LinkedIn: https://www.linkedin.com/in/kristinzhivago/Further Reading or Resources:“Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy” (book title for reference)On customer interviews and voice-of-customer programs (search your help center or SOPs)Add any relevant case studies or playbooks your team mentions in the episode If this helped you think more clearly about customer trust and AI, subscribe, hit like, and drop a comment with one promise your marketing makes—and how you ensure your team keeps it. Share this with a colleague who’s building AI into their go-to-market. #AIinBusiness #CustomerExperience #MarketingEthics #AIPodcast #MarketingStrategy #VoiceOfCustomer #RevenueGrowth #AnswerEngineOptimization #Chatbots #AIAgents #ContentStrategy #SalesAlignment #Trust #LLM #ChangeManagement

Episode Overview: In this Marketing in the Age of AI episode, host Emanuel Rose talks with Anil Yasyerli about how a crisis during COVID sparked an innovative recruiting model—helping companies hire elite marketing talent across Latin America, leverage AI + automation, and scale profitably. They dig into tech stacks (Zapier, Make, n8n, Clay, GoHighLevel), async interviewing, and why global teams help businesses punch above their weight.What You’ll Learn:How to use AI + automation to run lean and scale fast (Zapier, Make, n8n, OpenAI APIs)The playbook for asynchronous interviews: recorded Q&A → transcript → LLM evaluationWhy global talent arbitrage matters—and where the best LATAM hubs areWhere AI adoption really stands (U.S. vs. LATAM) and how to upskill teamsRoles that work best as FTE contractors (mid-level ICs, 5–10 years’ experience)Industries seeing the biggest gains: B2B SaaS, DTC eCommerce, marketing/revops agenciesFeatured Guest: Anil Yasyerli — Former startup CMO turned founder of a specialized recruiting/staffing firm placing top-tier LATAM marketing talent. Scaled a startup from <$1M ARR to $10M+ ARR by building global teams and rigorous systems. Guest LinkedIn: https://www.linkedin.com/in/anilyasyerli/Episode Highlights:🔁 From desperation to innovation: COVID forced a global hiring pivot that became a durable model🛠️ Stack in the wild: Zapier for API automations, Make/n8n for workflows, OpenAI for LLM tasks, Clay for data enrichment + personalization, GoHighLevel for marketing ops🎥 Async interviews at scale: standard questions recorded once; candidates respond on their schedule; LLMs score against JD🌍 LATAM edge: seasoned agency talent (Publicis, Dentsu, MediaCom) in hubs like Bogotá, Buenos Aires, São Paulo👥 Who to hire first: mid-level ICs (5–10 yrs) for execution; contractor model with path to hire after year oneConnect and Explore More: Host website (Emanuel Rose): https://emanuelrose.com/ Emanuel’s AI book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/ Companion blog post: https://emanuelrose.com/unlocking-marketing-potential-how-ai-is-shaping-recruitment-strategies/Connect with the Host (Emanuel Rose): LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fxConnect with the Guest (Anil Yasyerli): LinkedIn: https://www.linkedin.com/in/anilyasyerli/ Website: https://hirebright.com/Further Reading or Resources:Clay (data enrichment + personalization): https://www.clay.com/Make (automation): https://www.make.com/n8n (automation): https://n8n.io/Zapier (automation): https://zapier.com/GoHighLevel (marketing ops/CRM): https://www.gohighlevel.com/More from Emanuel: https://emanuelrose.com/Book: Authentic Marketing in the Age of AI — https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/ If you’re exploring global marketing teams or AI-assisted hiring, drop your questions below. 👍 Like, 🔔 subscribe, and share this episode with a founder or CMO who’s ready to scale smarter. #AIinBusiness #FutureOfWork #MarketingInnovation #GlobalTalent #LATAM #Recruiting #Staffing #Automation #Zapier #Make #n8n #GoHighLevel #Clay #B2BSaaS #eCommerce #MarketingAgency #RevOps #AsyncInterview #OpenAI #LeadGen #EmanuelRose #MarketingInTheAgeOfAI #AnilYasyerli

Episode Overview: In this Marketing in the Age of AI episode, Emanuel Rose talks with Will Green, founder of BSG Connect, about why podcasting is a powerhouse for coaches, consultants, and business leaders. From launching fast to repurposing smart—and even using AI agents to prep interviews—they break down how to build authority, book high-ticket clients, and turn conversations into pipeline.What You’ll Learn:Why podcasting beats cold outreach for coaches (relationship > resistance)The 4-episode “evergreen mini-funnel”: Authority → Client Success → Pain Point Solver → Invitation to Work With YouHow to prospect by interview (turn dream guests into dream clients)A 21-day launch sprint to get your show live quickly (record → brand/setup → launch/promote)How AI can auto-research your guests and generate intros + question sets ahead of timeWhy top shows track dollars, not downloads—and how to connect episodes to your CRM for ROIFeatured Guest: Will Green — Founder, BSG Connect (Business Synergy Group Connect). Will helps high-ticket coaches implement systems that move the needle—productization, brand implementation, and revenue-focused podcast strategy. Guest LinkedIn: https://www.linkedin.com/in/willgreen1/Episode Highlights:🎯 Authority fast: You don’t need 50 episodes—4 done right can convert🤝 Prospecting by interview: Invite ideal prospects as guests → build rapport → natural follow-up🧠 AI assist: An agent pulls the guest’s LinkedIn and drafts a bio + 6 questions right in your calendar invite💵 ROI focus: Connect episodes to CRM (GoHighLevel) to see which guests/topics produce leads & sales🗓️ 21-day plan: Week 1 record, Week 2 brand/setup, Week 3 launch + promo—ready, fire, aim♻️ Repurposing: Turn one interview into shorts, carousels, quote graphics, email copy, and blog postsConnect and Explore More: Host website (Emanuel Rose): https://emanuelrose.com/ Emanuel’s AI book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/Connect with the Host (Emanuel Rose): LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fxConnect with the Guest (Will Green): LinkedIn: https://www.linkedin.com/in/willgreen1/ Website: https://bsgconnect.com/ Direct Contact: https://willbsconnect.com/Further Reading or Resources:Blog recap (podcasting strategy + steps): https://emanuelrose.com/leveraging-podcasting-for-business-growth-insights-from-will-green/More from Emanuel: https://emanuelrose.com/Book: Authentic Marketing in the Age of AI — https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/ Ready to launch your show or tighten your pipeline? Subscribe, Like, and drop a comment with your biggest question about podcasting for lead gen. If you’ve launched already, tell us which episode format converted best! 🎤💬 #AIinBusiness #PodcastMarketing #LeadGeneration #HighTicketSales #ContentMarketing #ProspectingByInterview #AuthorityBuilding #CRM #GoHighLevel #RepurposingContent #CoachingBusiness #EmanuelRose #MarketingInTheAgeOfAI #WillGreen

Episode Overview: In this Marketing in the Age of AI episode, Emanuel Rose sits down with Ginny (Virginie) Delaitre—award-winning UX leader and founder of VDS Digital Agency and the UX Marketing Institute—to unpack how AI agents can supercharge marketing ops, transform user experience strategy, and turn everyday processes into repeatable, scalable tools. We dig into real examples: building n8n workflows, human-in-the-loop content systems, and prototyping SaaS with AI coding assistants.What You’ll Learn:How to design AI-assisted marketing workflows (sorting inboxes, files, and content pipelines) using n8nA practical framework for human-in-the-loop content: brand voice + ICP + structured prompts + deep researchUsing AI agents (e.g., web research with tools like Tavily/Notebook) to enrich messaging before you writeTurning a repeatable service into a SaaS tool (Lovable + APIs + agents) without losing UX qualityWhen to convert blog posts into audio/podcast-style content to boost accessibility and engagementWhy great UX + authentic messaging beats generic “AI-sounding” posts—and how to structure for hooks/CTAs/hashtagsFeatured Guest: Ginny (Virginie) Delaitre — Founder & CEO, VDS Digital Agency and UX Marketing Institute. With 12+ years in design, development, and marketing, Ginny builds trust-driven UX strategies that generate leads and growth across web, mobile, and AI platforms. Guest LinkedIn: https://www.linkedin.com/in/virginiedelaitre/Episode Highlights:🛠️ Agents that work: How Ginny uses n8n to route emails, organize assets, and prep content automatically✍️ Content that feels human: Structured instructions (hook → body → CTA → hashtags), brand voice, and ICP baked into prompts🌐 Smarter research: AI agents that scan sites/services before writing to ensure accuracy and depth🎙️ Multi-format UX: Converting blogs to audio for accessibility and time-strapped audiences🧩 Build your own tool: Prototyping a SaaS that ideates, drafts, routes for design, and schedules posts—while keeping UX standards high🧭 Philosophy: AI is a lever, not a replacement—expert oversight prevents generic output and maintains brand trustConnect and Explore More: Host website (Emanuel Rose): https://emanuelrose.com/ Emanuel’s AI book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/Connect with the Host (Emanuel Rose): LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fxConnect with the Guest (Ginny/virginie Delaitre): LinkedIn: https://www.linkedin.com/in/virginiedelaitre/Further Reading or Resources:Blog recap (UX + AI strategy): https://emanuelrose.com/harnessing-ai-to-transform-user-experience-in-marketing-strategies/Host site (more AI + marketing insights): https://emanuelrose.com/Book: Authentic Marketing in the Age of AI — https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/ If you’re building content systems or exploring AI agents, hit Subscribe, Like, and drop a comment: Which part of your workflow would you automate first—and how will you keep it human? 💬 #AIinBusiness #UXDesign #UXMarketing #AIagents #MarketingOps #ContentStrategy #PromptEngineering #MarketingAutomation #n8n #SaaS #LovableAI #NotebookLM #Tavily #UserExperience #DigitalMarketing #EmanuelRose #MarketingInTheAgeOfAI #VirginieDelaitre

Episode Overview: In this Marketing in the Age of AI episode, Emanuel Rose talks with entrepreneur Eric McHugh about Dating (DATAING), the first AI-powered matchmaking app. From dynamic, auto-updated profiles and an AI concierge named “Cupid” to UGC growth tactics and city-by-city launches, Eric shares how AI is transforming modern matchmaking—and what marketers can learn from it.What You’ll Learn:How AI builds and updates dating profiles using a user’s digital footprint and ongoing chatsWhat an AI concierge (“Cupid”) can do: find matches, learn preferences, and continuously refine your profileWhy pattern recognition at scale surfaces non-obvious compatibilities humans missGo-to-market lessons: UGC creator programs, local events, and heat-map expansion (LA → nearby cities)Channel strategy: TikTok, Instagram, Reddit, Pinterest, and when paid ads actually make senseTech stack peek: ChatGPT for prompting, Cursor for coding, Google Veo for AI video creativesTarget market insights: why ages 25–35 are prime for AI-assisted matchingFeatured Guest: Eric McHugh — Serial entrepreneur and innovator behind Dating (DATAING), an AI-driven matchmaking service using digital footprints and chat context to create smarter matches. Guest LinkedIn: https://www.linkedin.com/in/ericdouglasmchugh/Episode Highlights:🧠 Dynamic profiles: Profiles auto-generate and evolve from connected sources (e.g., email, social, photos) + live chat signals🧑‍✈️ Meet “Cupid”: Your AI concierge that hunts for matches, logs preferences, and keeps profiles current🎯 Better matching: AI correlates subtle traits across big data sets to surface unexpected compatibility📍 Growth engine: City-first rollout (LA focus), in-person events, college tours, and UGC creator networks📈 Marketing ops: Micro-influencers (<10k), measurable referral loops, and diversified channels beyond the usual suspects🛠️ Build with AI: Practical tooling—ChatGPT (prompt ops), Cursor (dev), Google Veo (video)Connect and Explore More: Host website (Emanuel Rose): https://emanuelrose.com/ Emanuel’s AI book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/Connect with the Host (Emanuel Rose): LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fxConnect with the Guest (Eric McHugh): LinkedIn: https://www.linkedin.com/in/ericdouglasmchugh/ (App: search “DATAING” / “Dating” in the Apple App Store)Further Reading or Resources:Blog recap (episode topics): https://emanuelrose.com/harnessing-ai-for-effective-marketing-insights-from-innovator-eric-mchugh/Host site (more AI + marketing insights): https://emanuelrose.com/Book: Authentic Marketing in the Age of AI — https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/If you’re curious how agentic AI can drive smarter customer experiences (and real adoption), hit Subscribe, Like, and drop a comment: Which part of AI-powered matchmaking could cross over to your industry? 💬 #AIInnovation #ArtificialIntelligence #FutureOfBusiness #DatingApp #Matchmaking #AIAgents #GenerativeAI #UGC #CreatorEconomy #GrowthMarketing #ProductMarketing #TikTokAds #InstagramMarketing #RedditMarketing #Startup #Entrepreneurship #EmanuelRose #MarketingInTheAgeOfAI #EricMcHugh

Episode Overview: In this Marketing in the Age of AI episode, Emanuel Rose sits down with Douglas Abbott, founder of Contrasted, to unpack how B2B brands can ditch vanity metrics and focus on authentic messaging, precise audience targeting, and measurable pipeline growth. We cover AI-assisted content, full-funnel campaigns, CRM-integrated attribution, and how to stay visible as answer engines (LLMs) reshape search.What You’ll Learn:How to define a hyper-specific ICP (industry, title, pains) before spending $1 on adsMessaging that speaks to humans and clearly solves a real problemPractical use of AI for research and first-draft thought leadership (e.g., white papers)Why LinkedIn wins for B2B targeting (industry, title, company size, groups, interests)Building a full-funnel system (download ➜ nurture ➜ social proof ➜ sales conversation)Tying ads to MQL/SQL/opps/won with clean CRM integration (optimize to pipeline, not clicks)Early moves for Generative/Answer Engine Optimization (GEO/AEO)—reviews, Reddit, helpful contentFeatured Guest: Douglas Abbott — Founder of Contrasted, a B2B marketing agency built for the AI era, helping brands move past fluff and into real pipeline growth. Guest LinkedIn: https://www.linkedin.com/in/douglas-abbott-18383540/ Agency: https://contrastedmarketing.com/Episode Highlights:🧭 Fundamentals first: Nail the audience + message before launching ads🔍 Channel strategy: Start with high-intent search; scale with LinkedIn for precision reach📝 AI for velocity: Research + first-draft white papers tailored to specific job titles + industries🔁 Retargeting & proof: Follow-up with case studies/testimonials to advance interest🧪 Touchpoints: Expect ~10–15 touches and self-education before sales engagement🔗 Attribution that matters: Connect campaigns to CRM to see MQL → SQL → Closed-Won🧠 GEO/AEO shift: More impressions, fewer clicks—optimize for LLM visibility (reviews, Reddit, authentic expertise)Connect and Explore More: Host website (Emanuel Rose): https://emanuelrose.com/ Emanuel’s AI book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/Connect with the Host (Emanuel Rose): LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fxConnect with the Guest (Douglas Abbott): LinkedIn: https://www.linkedin.com/in/douglas-abbott-18383540/ Agency: https://contrastedmarketing.com/Further Reading or Resources:Blog recap (episode topics): https://emanuelrose.com/leveraging-ai-and-authenticity-essential-strategies-for-b2b-marketing-success/Host site (more AI + marketing insights): https://emanuelrose.com/Book: Authentic Marketing in the Age of AI — https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/ If you’re ready to move from “likes” to pipeline, hit Subscribe, Like, and drop a comment with your top ICP + message question. Share this episode with your RevOps or Demand Gen lead to pressure-test your funnel and attribution. 🚀 #AIinBusiness #B2BMarketing #DigitalStrategy #DemandGen #Pipeline #Attribution #MQL #SQL #CRM #LinkedInAds #ContentMarketing #WhitePapers #GenerativeAI #AnswerEngineOptimization #AEO #GEO #MarketingStrategy #AuthenticMarketing #EmanuelRose #Contrasted #DouglasAbbott

Episode Overview: In this Marketing in the Age of AI episode, Emanuel Rose welcomes back Lisa Raehsler (BigClick Co) to unpack the future of paid ads across Google, LinkedIn, Microsoft Ads, YouTube, and more. We dive into predictive performance modeling, smarter bidding, ROAS targets, attribution across long sales cycles, and why DIY PPC can cost more than it saves. Practical strategy, KPIs that matter, and how AI is reshaping campaign setup and optimization.What You’ll Learn:How predictive performance modeling helps platforms identify high-converting audiences before launchSetting and stair-stepping ROAS targets (and why you shouldn’t demand “10x on day one”)Smarter attribution: tracking multi-touch journeys and long B2B sales cyclesKPI focus beyond clicks: conversion value, LTV signals, engagement as conversion, CPAWhy a brand + demand mix (e.g., 60/40) boosts retargeting and lowers acquisition costsThe hidden cost of DIY PPC—and how expert setup turns AI automation into profit, not wasteFeatured Guest: Lisa Raehsler — Founder of BigClick Co, recognized PPC expert specializing in integrating AI into paid media strategies across search, social, display, video, and CTV. Guest LinkedIn: http://www.linkedin.com/in/lisarockssem/Episode Highlights:🤖 AI bidding, real time: Platforms use behavior, propensity, and auction signals to hit ROAS goals.🎯 Ramp with intent: Start broader, gather data, then tighten to profitable ROAS.🧭 Attribution evolved: Multi-touch and longer-path B2B measurement improves budget allocation.🧪 Creative & audiences: Brand-first upper funnel feeds efficient retargeting and cheaper CPAs.🧰 Stack picks: Google Ads, Microsoft Ads, LinkedIn; YouTube, Pinterest, and Reddit where fit.⚠️ DIY caution: “Set-and-forget” wastes spend—expert frameworks + AI = durable lift.Connect and Explore More: Host website (Emanuel Rose): https://emanuelrose.com/ Emanuel’s AI book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/Connect with the Host (Emanuel Rose): LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fxConnect with the Guest (Lisa Raehsler): LinkedIn: http://www.linkedin.com/in/lisarockssem/ BigClick Co site: https://bigclickco.com/ Further Reading or Resources:Episode blog recap: https://emanuelrose.com/leveraging-ai-powered-ppc-strategies-for-maximum-marketing-impact/Host site: https://emanuelrose.com/Book: Authentic Marketing in the Age of AI — https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/ If you’re scaling paid media (or stuck at “it depends”), Subscribe, Like, and drop a question about your ROAS target or channel mix. Share this with your PPC or RevOps lead to pressure-test your goals and modeling. 🔥 #AIinBusiness #PPC #DigitalMarketing #GoogleAds #LinkedInAds #MicrosoftAds #YouTubeAds #Programmatic #PerformanceMarketing #Attribution #ROAS #CPA #LTV #PredictiveModeling #MarketingStrategy #BrandAndDemand #B2BMarketing #PaidMedia #MarketingInTheAgeOfAI #EmanuelRose #LisaRaehsler

Episode Overview What if the future of business wasn’t just about AI, but consciousness? In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Charley Johnson—writer, thinker, and Chief Consciousness Officer—to explore how consciousness can reshape leadership, bridge divides, and help businesses thrive amid technological disruption.What You’ll LearnWhy AI is reshaping human perception and creating both opportunities and challengesHow consciousness and leadership intersect in today’s fast-changing worldPractical ways to navigate technological disruption with neutrality and creativityThe power of language, beliefs, and awareness in driving innovation and collaborationWhy expanding awareness reduces fear and division in organizationsFeatured Guest 👤 Charley Johnson – Writer, thinker, and Chief Consciousness Officer. With years of experience bridging spiritual insight and practical business strategy, Charley helps leaders and organizations unlock creativity, neutrality, and deeper understanding. Connect with Charley: https://www.linkedin.com/in/cjconsciousness/Episode HighlightsRedefining leadership through consciousness 🌟The “fish and water” metaphor: understanding what we’re immersed inHow AI can free time for creativity, learning, and human connectionWhy neutrality is the secret weapon in reducing fear and divisionWhat a Chief Consciousness Officer brings to modern organizationsConnect and Explore More 🔗 Blog post on this episode: https://emanuelrose.com/embracing-ai-and-conscious-leadership-a-new-paradigm-for-business-growth/ 🌍 Emanuel Rose website: https://emanuelrose.com/ 📘 Emanuel’s book Authentic Marketing in the Age of AI: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/Connect with the HostLinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/Instagram: https://www.instagram.com/emanuelroseauthor/Facebook: https://www.facebook.com/EmanuelRoseAuthorYouTube: https://www.youtube.com/@marketingintheageofai-ec6fxFurther Reading or ResourcesArticles and insights on AI, leadership, and consciousness: https://emanuelrose.com/Emanuel’s book for leaders navigating AI-driven marketing: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/ 👍 Like this video if you found it insightful 💬 Share your thoughts in the comments—how do you see consciousness shaping the future of leadership? 🔔 Subscribe to the channel so you don’t miss the next episode of Marketing in the Age of AI! #ConsciousLeadership #FutureOfWork #AIandHumanity #Leadership #ArtificialIntelligence #BusinessStrategy #MarketingInTheAgeOfAI

Episode Overview: In this Marketing in the Age of AI episode, Emanuel Rose sits down with Nigel Harman to demystify how clean, accurate data powers everything from AI automation to smarter decisions—and even a smoother path to scale or exit. From building data lakes and BI dashboards to aligning teams on definitions and KPIs, Nigel shares a practical playbook for turning messy spreadsheets into clarity and momentum.What You’ll Learn:Why data hygiene (clear definitions, consistent collection, single source of truth) is step zero for AI successHow to design department dashboards (marketing, sales, CS, finance, fulfillment) with standardized KPIsSimple, scalable tech stacks (forms → spreadsheets/CSV/Airtable → Looker Studio/Plecto → AI agent)Turning dashboards into AI copilots for forecasting, trend analysis, bottleneck detection, and prioritizationHow automated tracking supports valuation, due diligence, and exit readinessFeatured Guest: Nigel Harman — Data-driven strategist helping online businesses deploy automated data tracking, BI dashboards, and AI systems for clarity, growth, and exit readiness. Guest LinkedIn: https://www.linkedin.com/in/nigel-harman/Episode Highlights:🧼 Make it unambiguous: Align the org on KPI definitions, data sources, and calculations—no gray areas.🏗️ Data lake → dashboards: Centralize inputs, stress-test pipelines, and standardize department KPIs.🤝 Human + AI: Use agents (e.g., Slack-based) for weekly reports, anomaly alerts, and “what should I do next?” guidance.💸 Exit prep by design: Track what buyers/investors want (unit economics, CAC/LTV, cohort health, enterprise value).⚙️ Keep it simple: Spreadsheets/CSV + lightweight BI + automations can outperform bloated stacks when rigor is high.Connect and Explore More: Host website (Emanuel Rose): https://emanuelrose.com/ Emanuel’s AI book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/Connect with the Host (Emanuel Rose): LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fxConnect with the Guest (Nigel Harman): LinkedIn: https://www.linkedin.com/in/nigel-harman/Further Reading or Resources:Host site: https://emanuelrose.com/Book: Authentic Marketing in the Age of AI — https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/Blog recap: https://emanuelrose.com/harnessing-automated-data-tracking-to-drive-marketing-success/ If you’re wrangling spreadsheets or prepping for scale/exit, hit Subscribe, Like, and drop your biggest data → AI question below. Share this with your RevOps or Finance lead to kickstart cleaner tracking this week. ✅ #AIinBusiness #DataStrategy #BusinessGrowth #DataLake #DashboardDesign #BI #BusinessIntelligence #KPI #Automation #RevOps #SalesOps #ExitPlanning #DueDiligence #Forecasting #LookerStudio #Airtable #CSV #MarketingInTheAgeOfAI #EmanuelRose #NigelHarman

Episode Overview: In this Marketing in the Age of AI episode, Emanuel Rose welcomes back Vinod Kumar, cofounder of Syntheum AI, to unpack how agentic merchandising is reshaping ecommerce, why the future of jobs is more augmented than automated, and how Generative Engine Optimization (GEO) can lift your visibility inside AI search. Expect practical, boots-on-the-ground examples, frameworks you can deploy now, and smart ways to blend fundamentals with cutting-edge tech.What You’ll Learn:What agentic merchandising really means (systems that act under ambiguity) and how it differs from basic automationHigh-impact ecommerce use cases: from ranking products to hybrid AI-assisted imagery and campaign opsHow to get started with GEO/Answer Engine Optimization (content, citations, schema, lms.txt/agents.txt)Why domain expertise + workflow design can beat “data alone” for AI advantageWhere the future of work is headed—and how to build roles around AI-enhanced performanceFeatured Guest: Vinod Kumar — Cofounder, Syntheum AI. Vinod helps large brands and retailers operationalize agentic AI for merchandising and growth, and brings hands-on learnings from enterprise ecommerce deployments. Guest LinkedIn: https://www.linkedin.com/in/vinodkumar-aiEpisode Highlights:🤝 Agentic ≠ automation: systems that make reasonable decisions when requirements are incomplete—so work keeps moving.🧰 Merch examples: automate tedious rank/placement tasks; let humans handle creative & aesthetic calls.🧪 From “GPT wrappers” to value: why workflow + domain expertise are the new moat.🔎 GEO fundamentals: quality long-form and multimedia content, credible third-party mentions, clean schema/JSON-LD.🧩 Tech signals for AI crawlers: add lms.txt (and consider agents.txt as it matures) to declare themes, products, and brand context.📊 From lab to leads: how making GEO measurable (e.g., an AI visibility audit) can surface gaps and drive pipeline.Connect and Explore More: Host site (Emanuel Rose): https://emanuelrose.com/ Emanuel’s AI book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/Connect with the Host (Emanuel Rose): LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fxConnect with the Guest (Vinod Kumar): LinkedIn: https://www.linkedin.com/in/vinodkumar-aiFurther Reading or Resources:Host site: https://emanuelrose.com/Book: Authentic Marketing in the Age of AI — https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/Episode blog recap: https://emanuelrose.com/harnessing-ai-for-marketing-success-insights-on-agentification-and-generative-engine-optimization/If you’re testing agentic workflows or GEO, tap Subscribe, hit Like, and drop your biggest question below. Share this with a teammate who owns ecommerce, SEO, or site ops so they can start implementing today. 🚀 #AIinBusiness #Ecommerce #AgenticAI #AgenticMerchandising #DigitalMarketing #GEO #AnswerEngineOptimization #GenerativeEngineOptimization #LLM #RetailTech #EcommerceMerchandising #ContentStrategy #SchemaMarkup #JSONLD #AIOps #FutureOfWork #MarketingInTheAgeOfAI #EmanuelRose #SyntheumAI #VinodKumar