New Media Lab with Robert Southgate

That's right, we're back!  Today's episode is the audio from a live show we do on the New Media Lab Facebook page called, "Pour Over Marketing". You can watch Pour Over Marketing every Saturday morning at 8am CST (and sometimes on Thursday evenings as Pour Over Marketing: Happy Hour). There are new episodes of the regular New Media Lab Podcast coming soon, as well as audio from Pour Over Marketing, so make sure you are subscribed and watch your feed. In the meantime, enjoy this episode and be sure to let me know if you have any questions you want me to talk about. Follow us! https://www.southgatemediagroup.com Newsletter: https://robsouthgate.substack.com Facebook: https://www.facebook.com/newmedialabshow Twitter: https://twitter.com/rsouthgate Instagram: https://www.instagram.com/robsouthgate/   Shops: TeePublic: https://www.teepublic.com/stores/southgatemediagroup?ref_id=1570

Lauren Passell and Arielle Nissenblatt break down What’s In and Out for Podcast Marketing in 2023.   This episode is sponsored by The Podcast Profs. Tired of podcasting into the void? BE HEARD. The Podcast Profs will coach you how to compete with the pros. Book a FREE session today! http://thepodcastprofs.org You can find more details about The Super Awesome Contest To Become The Next Big Voice Actor on the I Hear Voices Podcast Instagram here: https://www.instagram.com/p/CnLnJ5jL_... Links discussed on today’s show: www.malaproject.nyc – Restaurant The Crimewriters on… Podcast http://www.crimewriterson.com Squadcast https://squadcast.fm/ Tink Media https://tinkmedia.co Come As You Are Podcast https://www.pushkin.fm/podcasts/come-as-you-are Descript https://www.descript.com/ Trint https://trint.com/ Recast Studio https://recast.studio   Arielle and Lauren's newsletters:  SUBSCRIBE HERE! https://podcastmarketingmagic.substack.com https://podcastthenewsletter.substack.com https://www.earbudspodcastcollective.org/   Follow Lauren and Arielle on Twitter! Lauren Passell @laurenpassell Arielle Nissenblatt @arithisandthat   Follow us! Websites: http://southgatesmallbusiness.com http://thepodcastprofs.org https://www.southgatemediagroup.com Newsletter: https://robsouthgate.substack.com Facebook: https://www.facebook.com/newmedialabshow Twitter: https://twitter.com/rsouthgate Instagram: https://www.instagram.com/robsouthgate/   Shops: TeePublic: https://www.teepublic.com/stores/southgatemediagroup?ref_id=1570

Rob’s special are guests Guy Walker and CeeJay Scott from the CNG Podcast. Follow the CNG Podcast on Facebook at Facebook.com/Ceejay11Scott   Find our social media and directory links all in one place at linktr.ee/NewMediaLab Learn more, subscribe, or contact us at newmedialab.smgpods.com.   You can write to us at southgatesmallbusiness@gmail.com and let us know what you think. Please rate us and review the episode.  It really helps other people find us.  Thanks!     SUPPORT  SHOW BY SUPPORTING OUR SPONSORS Order our book Pod Life: Podcaster Stories orderpodlife.smgpods.com  When you shop at Amazon.com using this link, every dollar you spend supports our podcast network and doesn’t cost you a penny more. amazon.smgpods.com Hunt a Killer – Get 20% off on your first box with Coupon Code SOUTHGATE www.huntakiller.com Tweaked Audio Headphones – Get 30% off, Free Shipping, and a Lifetime Warranty with Coupon Code – SOUTHGATE www.tweakedaudio.com Support our the SMG Podcast Network on Patreon www.patreon.com/SouthgateMediaGroup   #podcast #business #marketing #socialmedia  

Find our social media and directory links all in one place at linktr.ee/NewMediaLab Learn more, subscribe, or contact us at newmedialab.smgpods.com.   You can write to us at southgatesmallbusiness@gmail.com and let us know what you think. Please rate us and review the episode.  It really helps other people find us.  Thanks!     SUPPORT  SHOW BY SUPPORTING OUR SPONSORS Order our book Pod Life: Podcaster Stories orderpodlife.smgpods.com  When you shop at Amazon.com using this link, every dollar you spend supports our podcast network and doesn’t cost you a penny more. amazon.smgpods.com Hunt a Killer – Get 20% off on your first box with Coupon Code SOUTHGATE www.huntakiller.com Tweaked Audio Headphones – Get 30% off, Free Shipping, and a Lifetime Warranty with Coupon Code – SOUTHGATE www.tweakedaudio.com Support our the SMG Podcast Network on Patreon www.patreon.com/SouthgateMediaGroup   #podcast #business #marketing #socialmedia   Scott Philbrook – S2E5 New Media Lab with Rob Southgate         On this episode, Rob’s special guest Scott Philbrook from Astonishing Legends. Visit Scott’s website at AstonishingLegends.com   Scott Philbrook Interview 00:00:09 - 00:05:00 Welcome back to new media lab. Thank you so much for sharing your valuable time with me. Hey, before we get started with this week's mazing interview. I wanna fess up this episode of super late two of the ideas. Keep coming up during these interviews or to be consistent did not ghost your audience. I was definitely not consistent. And I'm sure many of you felt ghost. I really did into goes to. But it happened. I've been thinking about why this happened, and I've come to a realization mind, you all the interviews for this season are done and edited there in the can ready to go all I have to do is the intro out tro. And that's it. That's where the stumbling block is. I realized I don't like the show in its current iteration. I love the interviews. Don't get me wrong. But what I don't like is my approach as a host. When I listen to the show. I don't hear my personality coming. Through when I coach people, I stress be yourself here. I am doing the opposite. Yes. This show is more formal and structured than my goofy pop culture shows that does not mean, I should present a sterile version of myself. What I'm asking is that you bear with me as I find my voice on this show. The interviews and information being shared here. Excellent. I truly believe this. My hope by the end of the second season is that I have settled into who. I am on the show. And that you've gotten a ton of value out of what this show truly is my three takeaways from the start of this show are don't ghost your audience without explanation be yourself and don't be afraid to make changes while your show evolves. This week's guest is from one of my favorite podcasts. I love astonishing legends. And it was such a thrill to interview Scott Philbrick, one of the co hosts Scott, I had a great conversation for about an hour. Of which I'm sure in only about twenty minutes. Here. Scott's insights about podcasting and the story of astonishing legends are well, frankly, astonishing before we get to the interview I do have a little bit of business to take care of. I we have a patriot page where you can directly support this show and help keep us going. Join our newest patron Chantal Jones by going to patriot dot com slash new media lab and become a patron right now a show like this is best when the audience and hosting gauged with each other. In other words, getting conversation with me either through Email, Facebook, Twitter, Instagram patriot or any place else. You can find me the Email for this show is Southgate small business at gmaiLcom, send me your questions and comments. I promise I'll respond. You can find new media lab on Facebook by searching at new media lab show. You can follow me on Twitter at. At our Southgate or Instagram at rob Southgate. Our networks website is Southgate media group dot com where you can find this as well. As over a hundred other podcasts, plus blogs, videos, and a lot more. Finally, follow our newest endeavor on Twitter at Indy podcast project and be sure to use the hashtag support. Indie podcasts when post in your own shows or sharing anything podcast related. This week's guest is Scott Filbert from Donna Shing legends. It's a wonderful show. That is a great example of how to present a professional podcast seriously. Check out the show, check out their website and follow them on social media. Even if you aren't interested in their subject matter, you can learn a lot about the business side of things by paying attention to what Scott and Forrest do with their content and now under the interview, can you describe your podcast? Yes. Well, you know what my? Co-host forest, and I will often say that our podcast is is a a lot like unsolved mysteries. If people remember that show, or if you're older even still in search of except as if it was a hosted by click Clack from NPR's car talk. No for people that don't know click Clack, which there are plenty of people that don't, but it's the ideas that we take a conversational approach to the exploration of unexplained and unusual events from throughout history. We touch on cryptic words paranormal UFO's that sort of thing, but we also do historical mysteries like the disappearance of Amelia Earhart, and that sort of thing, and then that all of that is framed by really deep investigative research that we try to do going into uncover angles on the stories, even if it's a story that's been covered thousand times by other people we try to find more indepth information on. 00:05:01 - 00:10:21 So when did you start podcasting are for show? Oh when up in late two thousand fourteen we actually posted our first show in late two thousand fourteen and that is you know, when we started podcasting, technically, however forest, my co-hosted, I had conceived the show probably at least a year earlier, maybe year and a half and spent a whole lot of time talking about it before we did anything to the point where eventually my wife was like are you guys ever going to actually do this? Or you just gonna talk about it, which is sort of what made us get the first show out there. But I I have a kind of a a personal. Obsession with like if you're gonna launch something like that to have it just be as polished in everything as you can possibly make it before you do that first one because the first one's always going to be the worst one. And so I I spent a lot of time making sure we had all the right equipment, and in and that our ideas were wealth out in terms of how the show would flow in all that sort of thing. And to this day, I still m embarrassed by the first few episodes. But that's that's that's how it goes. So yes, we started in two thousand fourteen so we're a little over four years old. Now, are you a celebrity? No, I would say that. I am not a celebrity his an on associated with this show celebrity. No, do you think gaining audience today is the same as win. You started astonishing allegience. No, I don't think it's radically different. And I think it's involving from moment to moment for a wide variety of reasons. I mean, the calling it the wild west is an overused metaphor for anything that's in its infancy like podcasting. And I would say that podcasting. It's it's not an infant anymore. But for me, it's still a toddler everything is, you know, everyone's trying to figure out where they're at the business models are evolving when we started. There was no real business model revenue. There was no we had absolutely no idea if we would ever make a penny on it. And we couldn't find anyone in a mentor capacity or. Anyone anywhere to talk to us about that? You know? Although now, we're close with people, and we could you know, when for example, Jim herald is is a good friend of ours. But if we call him back when we were starting out, he he probably would have not taken the time. Not because he's not a great guy because he is a great guy. But. A billion people are starting out. So an ice seem to remember that when we started. There was I think three hundred fifty thousand podcasts on the I tunes directory. And I think last time I heard it was up at seven hundred fifty thousand it's probably a million now. And so I would say it's a lot harder to get noticed. I would say that shows with really easy to produce content are rampant because it's so easy now to to get started anyone can do it. And so anybody is doing it and people will find out real quickly. Whether people wanna listen to them or not or if they're actually, you know, if they're if in that's it. It's definitely a America Crecy in that way. But there's so much out there. Now that standing out is particularly hard. I would say compared to when we started. I would say it's three or four times harder than the other thing. That's happening is all these big. Companies are consolidating networks. And now the major players are starting to notice that there's revenue in podcasting. Even though it's still just a shadow of what radio revenue is it's gonna catch up. And so what's happening is you know, scripts is getting involved in all these huge multi media corporations in the more of that that happens. I think the harder and harder will be for independent shows to get off the ground not to produce it because you can produce it. You know, if you have an iphone or a smartphone with a recording. You can you can produce something in in get an RSS feed in be out there in minutes. But getting noticed is really the tricky part. You know, how do people find you? And I would say that it's definitely harder now than it used to be worth three key things you've done to grow your audience. The number one thing that we do grow. Our audience is to produce a consistent content and focus on making each show as good as we possibly can. And so when we get overwhelmed with our workload or other things are happenin

Andrea Klunder – S2E3 New Media Lab with Rob Southgate       On this episode, Rob’s special guest is Andrea Klunder, your Podcast Boss from Podcast Envy and The Creative Impostor. Learn more, subscribe, or contact us at www.southgatemediagroup.com.  You can write to Rob at southgatemediagroup@gmail.com and let us know what you think.  Be sure to rate us and review the episode.  It really helps other people find us.  Thanks!    Andrea's Twitter @AndreaKlunder Andrea's Website The Creative Impostor Rob Southgate’s Twitter @RSouthgate Email  southgatesmallbusiness@gmail.com Website  www.southgatemediagroup.com/newmedialab Patreon  www.patreon.com/newmedialab Pinterest www.pinterest.com/SMGPods/new-media-lab/   SHOW HOSTS: Rob Southgate SHOW EDITOR: Rob Southgate PRODUCER: Rob Southgate   #NewMedia #Podcasting #Business #YouTube #Blogging #Vlogging Transcription 00:00:00 This is a really difficult question. Oh, that's a great question. That's a good question. That is a great question. It's a really good question. I love this question. And I think this really is going to help me kind of meditate and grow on it. Want to hear the answers checkout season two of new media lab with Robert Southgate new episodes every Tuesday available on Spotify. I tunes. Google hod Cass and wherever you subscribe to your favorite podcasts. Welcome back to new media lab. I am so happy you've decided to join me. Again. I am rob Southgate your host. This week's guest is Andrea Klunder from podcast and be and the creative imposter both shows are exceptional and deserve your time. In fact, I think everyone that listens to media lab. Should subscribe to podcast envy as well. Can you tell them a big fan before we get to the interview I do have a little business to take care of? I a show like this is best for the audience and hosting gauged with each other. In other words, get in conversation with me either through Email, Facebook, Twitter, Instagram patriot or anyplace else. You can find me the Email for this show is Southgate Spall business at gmaiLcom, send me your questions and comments. I promise you I'll respond you can find new media lab on Facebook by searching new media lab show. You can follow me on Twitter at our Southgate or Instagram at rob Southgate. 00:01:38 Our networks website is Southgate media group dot com where you can find this as well as over one hundred other podcasts, plus blogs, and videos, and so much more. Finely, follow our newest endeavor on Twitter at Indy podcast project and be sure to use the hashtag support. Indie podcasts when posting your own show or sharing anything podcast related. Did you know we have a patriotic page. I've set up the new media lab patriotic page to help offset the cost of doing this podcast. I don't see patriots tip jar. It's much much more than that in order to provide value to the new media lab patrons I asked another question of each interviewee that I'm not sharing on the free version of this show. Only supporters will get the answers the question. How do you monetize podcast? Yeah. I know the question they all get asked. And that you get asked all the time. If you're a podcast. After the answers. I got back were incredible. You don't wanna miss out on these each week? I plan to post the answers to the question by the guest featured on the free show exclusively for supporters on patriotic. I also plan to post unedited versions of some of the interviews occasionally as well. My suggestion. Pause the podcast. Go to patriotdepot dot com slash new media lab and become a patron today. After you've done that come on back. Listen to this episode. This week's guest is Andrea Klunder from podcast envy. Our interview interviews chock full of information, and ideas that are unique from any of the other guests and absolutely fantastic. Andrea really understands what it takes to be a successful podcast and freely. Shares her thoughts right here enjoy. So Andrea thank you so much for being on. I have some questions here. I up can you? Describe your podcast. 00:03:40 Sure. I have two podcasts right now. The original podcast that I started with and have had the longest is the creative imposter, and that show is all about creativity. Entrepreneurship mindset, and as the name implies imposter syndrome, and it's kind of wide topic show in that. I interview different creative. Individuals anything from. Artists performers writers to entrepreneurs to healers to therapists to all kinds of different types of professions, who I see doing something uniquely creative and outside of the box. And we talk about a lot of different things. But the conversation always comes back to and focuses around this idea of imposter syndrome and self doubt, and how to move beyond those feelings and still create an still put work out there, despite whatever is going on internally in your own mind. And then I also do solo episodes on that show usually riffing off of some kind of topic that came up in one of the interviews, and or talking about relevant examples from my own life that show is at the time of this recording currently on a little bit of a hiatus since last summer, but will be coming back with some kind. New inventive format in two thousand nineteen that I'm working on. And then my current show that is active at this moment is podcast envy. And the podcast envy is a show all about how to craft a podcast that matters. So it's a lot of podcasting tips in advice beyond sort of just the what's the best microphone to us. And how do I make money on my show? 00:05:36 We talk about little deeper things like how to build community or how to make a show that makes some kind of positive social impact some of those deeper kinds of questions what to do when you're feeling burned out, and you don't wanna make your show anymore. And I alternate again between interviews with other podcasters to see how they're doing things. And then also dispensing advice, as I guess this persona that I've taken on as being your podcast boss when did you start podcasting? So I launched the creative imposter in. In October of two thousand fifteen and that was my first show, and that has been steady up until summer of two thousand eight teen and we'll come back in two thousand nineteen. So that's what three years about three years ago and and podcast envy. Launched this past, sir. Just before I decided to take the highest with the other show, partly because managing to shows. In addition to everything else, I do is kind of insane has so podcast envy. Has only been out for August September October for about four months. Great interpret, this all you like are you a celebrity? I would say no, I just had I mentor a group of high school students, and they produce a show called power your story. And we just interviewed someone today who's a professional storyteller in Chicago. And they asked her if she knew anyone famous or had worked with anyone fame. Mous and or any celebrities, and she laughed and she said defense on how you define celebrity. And so I would say, no, although I have been building more. 00:07:25 What would I say brand awareness around myself? I would say that more and more people in the podcasting space know, who I am as a result of my podcast. So I would not call myself a celebrity by any means, but definitely my network in my circle of influence has expanded since I began podcasting. Do you think that gaining audience today is the same as when you started podcasting? Yes. And no, no. Because I had no idea how to gain an audience when I started I had not any shred of a clue as to how to promote my show other than just making sure that it was in as many directories like apple podcasts in Stitcher and Google, and I mean at that time Spotify did not exist as a directory, but does now I really had no idea how to build an audience or get a following other than just telling the the small network of people that I have and the magic of IT tunes, basically. But now it's different because I have learned a lot more about marketing and positioning and have been more intentional and conscientious about how I'm positioning things specifically with podcast envy. So I just have more knowledge and more of a plan. And also, my approach has changed. Rather than just thinking of it as a podcast that I am promoting and marketing, I'm thinking of it as the whole brand over all. And so there are some people who may never listen to my podcast, but they're still some way in which the brand might be useful to them or they might engage with me on social media. Even if they're never going to actually listen to the podcast water. Three key things you've done to grow your audience. 00:09:21 So one thing that has been huge is public speaking. And that is a combination of applying to speak at conferences. I just spoke at podcast movement this past summer for the first time, which was great and definitely gave me a bump in listenership. Also, I seek out opera -tunities here in Chicago locally to speak about podcasting and do free intro workshops. There's a place called nextdoor Chicago that offers free classes in the evenings centered mostly around being an entrepreneur business startup in that sort of thing, and I do quarterly free classes there, and that has really built up my audience and gotten more listeners for the show. And also, my client base, I might add. So just finding opportunities to speak about podcasting and be face to face with people in real time has been huge that would be number one number two would be thinking very specifically about key words in my show and in my episode titles. And you know, I used to just rely on the magic of items and apple podcasts to get my show out there. But with more and more shows being added to the directory every day, I feel like it's easy to get lost in the shuffle. And their search, isn't that great? So I'm really thinking about how I title those episodes. So that they're more easily findable. And then the thir

Brent Hand – S2E2 New Media Lab with Rob Southgate       On this episode, Rob’s special guest is Brent Hand from the Hysteria 51 Podcast. Learn more, subscribe, or contact us at www.southgatemediagroup.com.  You can write to Rob at southgatemediagroup@gmail.com and let us know what you think.  Be sure to rate us and review the episode.  It really helps other people find us.  Thanks!      Brent's Twitter @Hysteria51Pod Brent's Website Hysteria51.com Rob Southgate’s Twitter @RSouthgate Email  southgatesmallbusiness@gmail.com Website  www.southgatemediagroup.com/newmedialab Patreon  www.patreon.com/newmedialab Pinterest www.pinterest.com/SMGPods/new-media-lab/   SHOW HOSTS: Rob Southgate SHOW EDITOR: Rob Southgate PRODUCER: Rob Southgate   #NewMedia #Podcasting #Business #YouTube #Blogging #Vlogging 00:00:00 This is a really difficult question. Oh, that's a great question. That's a good question. That is a great question. It's a really good question. I love this question. And I think this really is going to help me kind of meditate and grow on it. Want to hear the answers checkout season two of new media lab with Robert Southgate new episodes every Tuesday available on Spotify. I tunes. Google hod Cass and wherever you subscribe to your favorite podcasts. Welcome back to new media lab. I am rob Southgate your host. And I am so happy you've decided to join me on this journey last week's interview with Dave Jackson sparked a lot of questions I messages and emails about specific points that David made. I hope the answers I provided offered a little insight please keep writing in with DA's and questions. The Email here is Southgate small business at g mail dot com. And that's exactly what Kevin long did he wrote in asking about the value of getting on platforms other than I tunes? This started a conversation that resulted in a second show on this feed on Tuesday, we launched our first creators lab, we made it up on the spot basically because there was way more getting asked by Kevin than a couple of simple sentences on Facebook messenger, would've answered it's really cool. Kevin came on and asked a bunch of questions. He's had his show the Kevin long show for a while now. But like all of us. 00:01:38 Us. He still has a lot to learn each week will address concepts to build and strengthen his podcast. Plus, I'll answer the questions that came up for Kevin after listening to the latest episode of the show, it's such a cool project. And I am really excited about it. As we progress will track his downloads and other data to see if our experiment is having an effect. I encourage you to listen and try some of these concepts for your own shows. So this is a great time to give my social media information. So you can get in conversation with me too. You can find new media lab on Facebook by searching at new media lab show. You can follow me on Twitter at our Southgate or an Instagram at rob Southgate. Our networks website is Southgate media group dot com where you can find this as well. As over a hundred other podcasts, and blogs and videos. There's just so much there. Finally, follow our newest endeavor on Twitter at Indy podcast project and be sure to use the hashtag. Support indie podcasts when post in your own shows or sharing anything podcast related. Did you know that we have a patriot page for those of you that don't know patriot. As a way for you to support artists and content creators directly I've set one up for the new media lab to help offset the cost of doing this podcast. I don't see patriot as like a tip jar. It's a lot more than that in order to provide value to the new media lab, patrons I asked another question of each person, I interviewed that I'm not sharing on the free version of the show only supporters on patron will get those answers the question. How do you monetize? 00:03:19 Yeah. I know the big question that we all asking that. We get asked all the time the answers, I got back were incredible. You don't wanna miss out on these each week? I plan to post the answers to the question by the guest featured on the free show exclusively for supporters on patriot. I also plan to post unedited versions of some of the. The interviews occasionally as well. My suggestion. Pause this podcast, go to patriot dot com slash new media lab and become a patron right now. After you've done that come on back and listen to this episode. This week's guest is Brent hand from the hysteria. Fifty one podcast. It's a great show. That is absolutely killing it. I know Brent because he's a member of the Facebook groups, Chicago, podcasters unite and Chicago podcasters both of which I add men we met when we and his producer and wife. Lisa came to a podcast or meet up that we had put on since then Brent ni- run into each other constantly on the various podcast or groups that were members of Brenton is co host John Goforth are building a solid following. And have created a podcast. That is entertaining. As it is unique. I am honored that Brent offered. His wonderful insights to my thesis. And that he joined me for this interview. Why don't you? Describe your podcast. Yes. I am the co host of hysteria fifty one we've been doing it. We actually just had our two year anniversary in September. We are a comedy. 00:04:48 I show we talk about conspiracy theories and the paranormal and the strange and anything weird that we can think of we cover that. And you can find us anywhere with Bod catchers, just look up hysteria fifty one. We also have a Facebook page as everyone podcast hysteria nation is a Facebook group and hysteria fifty-one dot com. If in case you forget any of that stuff where easy to find. Okay. So so Brent win. Did you start podcasting? So I started podcasting. We started in late twenty fifteen my current show hysteria fifty one we started in September of twenty sixteen. I had two shows previously that didn't take off the show that it lasts the longest before this was one called Radyr fad. And we went about six months on it and hysteria fifty-one kind of took off. But so coming up on three years for for solid podcasting. And how many episodes are you posting in a month four we you wanna week we released a new episode every Monday excellent. And is that consistent is at year round. Yeah. Yeah. Every week. Yeah. Yeah. So so far we've never missed a week fingers crossed stays up. Are you? I'm gonna ask another question here and interpret this the way you want, right. Are you a celebrity or is anyone associated with your podcast a celebrity? I'm not even a household. Name of my own household now, I have not as liberty. You know, people at the podcast and CUNY my know me because I'm active, but no, I'm not a celebrity in any way, shape or form. 00:06:28 And and your partner is not either. No, no, not at all. Not at all. I wish I wish we would have because we we sure wouldn't of had to of fought and clawed. And Doug to get to where we are. But no, no, no, we are not. So that actually negates the next question, which is where you celebrity when you're starting s. No, I was not I was not do you feel like you're gaining celebrity at this point. We do you know what? So my wife, and I we always judge that as far as like, how many Facebook friends requests. So my wife is she helps produces show we actually had to make her a fake Facebook page because she got so many friend requests and stuff like that not a fake one. But we made her like page, so I guess the more downloads and the more publicity. We get we get a lot more people wanting to reach out and talk to us and things like that. But I I definitely wouldn't call it celebrity when you do show people wanna talk to you people want to interact people wanna get to know you because I think. I think that the difference between, you know, a lot of things in podcasting is people feel that they really get to know the person. And and because of that kind of leads into I want to know this person, I want to be friends, I want to interact with them. That's my own opinion. 00:07:43 I guess sure. Sure. Okay. Now, we're going to get into some of the meat here. Sure. Do you think that gaining audience today is the same as when you started this? We've been lucky in finding an audience it's very vocal, and they love to share us. And that's been one of our biggest things are audiences been big supporters. That's something we'd locked into. We've tried as I said, you know, I had ratified and we had a couple of shows before and we tried to reproduce that. And didn't have the best. And and in ways, I guess you could say it's easier because podcasting and podcast is so much easier. Find and are a much bigger piece of the cultural zeitgeist, I guess, you could say the flip side is there so many shows that's hard to gain attention attraction, because you're you know, you're in a sea of other shows. So it's kind of a double edged sword. But you know, you go out and buy yourself a new car right now. And now, they're putting podcast apps built into the stereos and stuff. So that's not a that's not a bad thing. I'm so it's definitely easier. At least you find podcasts. But it's still a lot of of them out there. So yeah, I know that that I was reading a thing recently that that most cars on the road or about twelve years old, which means pod catchers or not there, which is one of the problems as it becomes more prevalent in the automotive industry. It's going to make it easier. It's going to be trouble for mainstream radio. 00:09:12 I have a feeling which we've already seen trouble for satellite radio as well. Because they've got to change their game somewhat to to adapt to this. As far as getting that attention. So so now, we've got it. So it's easy to get in the hands of the listener. Okay. The pipeline. Is there? How do we get their attention? So that they know hysteria. Fifty one is there. So we have been. Grassroots have people say, you know, we we have been when we started. Let me let me preface this with

On this episode, Rob’s special guest is Dave Jackson from the School of Podcasting.  Learn more, subscribe, or contact us at www.southgatemediagroup.com.  You can write to Rob at southgatemediagroup@gmail.com and let us know what you think.  Be sure to rate us and review the episode.  It really helps other people find us.  Thanks!      Dave's Twitter @learntopodcast Dave's Website SchoolofPodcasting.com Rob Southgate’s Twitter @RSouthgate Email  southgatesmallbusiness@gmail.com Website  www.southgatemediagroup.com/newmedialab Patreon  www.patreon.com/newmedialab Pinterest www.pinterest.com/SMGPods/new-media-lab/   SHOW HOSTS: Rob Southgate SHOW EDITOR: Rob Southgate PRODUCER: Rob Southgate   #NewMedia #Podcasting #Business #YouTube #Blogging #Vlogging   00:00:09 Welcome to the second season of new media lab. I m your host Robert Southgate, and it is great to be back. Lifer means world wind since post in the last episode of this podcast. It's hard to believe the last new media lab posted two and a half years ago, yet your we are right after launching the show, I started in MBA program in marketing Roosevelt university, which I just completed a couple of weeks ago as part of Miami. A I had the opportunity to an independent study which involved with the business side of podcasting. The thesis I had to prove was this podcast did not need to have a celebrity as a host to attract a large audience. It's a mixture of audience engagement consistency. And increasing visibility. The analytical process, I employed to prove my thesis was I enter viewed sixteen podcasters with audiences from fifty purpose owed to over three hundred thousand per episode. I asked everyone the same ten questions the answers. I got had a lot of similarities yet were all very different at the same time. The bottom line is I got a lot of incredible information out of each. And every interview I asked how they engaged with their audience their social media tactics, timing and consistency of show posting how they perceive gaining market share today compared to when they started podcasting. And what the host dude, which she high visibility we discussed best practices and what they perceive as the secret to their success. 00:01:44 It was an absolutely fascinating project the provided insights, well beyond what my thesis posited being a content marketer. I couldn't simply conduct all these interviews. Filter them down into a paper and turn it in for a great and just leave it at that. I recorded these interviews and planned to share them right here on new media lab. And don't worry. I was up front about this with all my guests. In fact, they were all enthusiastic willing participants so much so that they agreed to help with another little project, but more on that in a moment. This is a really difficult question. That's a great question. Good question. That is a great question. It's a really good question. I love this question. And I think this really is going to help me kind of meditate and grow on. It wanna hear the answers checkout season two of new media lab with Robert Southgate new episodes every Tuesday available on Spotify. I tunes Google hod casts, and wherever you subscribe to your favorite podcasts. The second part of this project is I've launched a patriot page for those who don't know patriots away for you to support the artists and. Content creators directly I've set up. The new media lab patriot page to help offset the cost of doing this podcast. I don't see patriotic as a tip jar. It's much more than that in order to provide value to the new media lab patrons I asked another question of each interviewee that I'm not sharing on the free version of the show. Only supporters will get the answers the question. How do you monetize? 00:03:22 Yeah. I know the question you get asked all the time. If you're a podcast or that you ask every podcast you run into the answers. I got back were incredible. You don't wanna miss out on these each week? I plan to post the answers to this question by the guest featured on the free show exclusively for the supporters on patriot. I also plan to post unedited versions of some of the interviews casually as well. For example, one interview was over two hours long, and Chuck full of ideas and information that simply I couldn't fit. It in the paper, I was writing. But that you will definitely want to hear my suggestion. Pause this podcast, go to patriot dot com slash new media lab and become a patron after you've done that come on back and listen to this episode. Also, if you wanna connect with the show, you can Email us at Southgate small business at gmaiLcom, you can find new media lab on Facebook by searching at new media lab show. You can follow me personally on Twitter at our Southgate or on Instagram at rob Southgate. Our networks website is Southgate media group dot com where you can find this as well. As over a hundred other podcasts, plus blogs, videos, Ben much more. Finely, follow our newest endeavor on Twitter at Indy podcast project and be sure to use the hashtag support. Indie podcasts when posting your own shows or sharing anything that's podcast related. Our first guest of season to his Dave Jackson. 00:04:55 You may know him from the school podcasting. If you don't pause this and go subscribe to that show right now, you can come back and pick up right where we are. Okay. Great. I'm really glad you came back. Dave is been podcasting since April of two thousand five in helped hundreds if not thousands of podcasters launch and improve their shows when we started our network Southgate media group, Dave was one of the first people we turn to he is full of excellent information and shares it freely. There are many reasons. Dave Jackson was inducted into the academy of podcasters all fame at the two thousand eighteen podcast movement. He is simply an icon. And I am thrilled that he joined me for this interview. So Dave describe your podcast, it's called the school of podcasting. Hopefully, that's obvious enough. And I help people plan launch and then grow if they want to monetize their podcast for this question. I know you do it a lot of different podcasts. I'm asking. When did you start podcasting? I wanted to win you started and win school podcasting started. I started in my very first one. That's a great question was in April of two thousand five I was doing a blog for musician. So I turned what would eventually become the marketing musician podcast. It's been under three different names because I could never find the right one. But that was back in April of two thousand five and I'm going to say six months after that came the school podcasting because I was losing my job. And it's hilarious. Because the the one thing I tell people to do do not get an podcasting for fast money, and I needed a job that had flexible hours because I was going to go back to school, and I needed something to keep me in my phone in my car, and and maybe some insurance in their possibly food. And so I said well. 00:06:51 This whole membership thing seems to be the big buzz, and this podcasting things to be the big buzz. I'm gonna put the two together. And maybe I'll make some money, which is why I was also doing ATar lessons. I was you name it. I was doing it to make money because the first couple years were painful in the monetization world. Are you? A celebrity depends on the room. I walking into I would say, no, I'm not a celebrity. But when I was just in DC this last weekend, and I had somebody brought over to me from somebody already knew that said somebody wanted to meet you, but they were afraid to come over. And I'm like in my head. I'm thinking, I'm the most I try to be the most approachable person on the planet. And when I was at social media marketing world, I was walking down the hall and had somebody look up and go. Oh, wow. And I turned around, and there's nobody else in the hallway, and I go are you allowing me? And she goes are you Dave Jackson, I go. Yeah. And. Like, she's like, oh my gosh. I was like so that is always kind of bizarre. And so based on that, I would say, yes, I'm a celebrity, except if I walk into a room at say podcast movement. I was in there this year, and there was a whole bunch of people from radio in other areas that my little bubble, and nobody had a clue I was so it kinda depends on the audience. But you know, that's we have to define I mean, the academy of podcasters hall of fame that makes it sound like, miss elaborately. But when I go to the grocery store, don't get any discounts. And I don't know people, you know, I don't have to run from the car to the grocery. So no, I don't think I miss elaborately. I think it just depends on what audience I'm standing in one. Ed, you would also then I assume say that V celebrity that you do have doesn't really affect downloads. No, not really I mean, it's what happens is in. This is what I'm always trying to do is plant seeds. When somebody goes, I'm thinking of starting a podcast who. 00:08:51 I listen to hopefully that answer is is Dave Jackson. I had a thing. There was a an event called the new the expo and the former head of the podcast track. Step down in the guy asked Lipson immediate hosting company. This is before I worked there the guy from blueberry. And the guy from speaker all three of them said, what do you think about Dave Jackson? And so that is what I'm always looking for. I want somebody to go. Yeah. To go. Check out. This Jackson guy. Do you think gaining audience today is the same as when you started? It's a little harder but not by much because it really is the same. You have to know who your audience is do you have to record a podcast that has the information that they want you then need to go to wherever they are make friends with them. That's the one everybody skips. And then tell them about your podcast, and then hopefully, your podcast one spire them to tell other people. But the thing that's different is back in two

Ricky Diaz – S1E16 New Media Lab with Rob Southgate       On this episode, Rob’s special guest is Ricky Diaz, host of the Primatech Files Podcast and blogger for TVBinges.com.  Rob and Ricky discuss strategies for getting guests, launching a successful podcast, and insights into his social media strategy. Learn more, subscribe, or contact us at www.southgatemediagroup.com.  You can write to Rob at southgatemediagroup@gmail.com and let us know what you think.  Be sure to rate us and review the episode.  It really helps other people find us.  Thanks!    Ricky's Twitter @rickyjdiaz / Podcast @PrimatechFiles Rob Southgate’s Twitter @RSouthgate Email  southgatemediagroup@gmail.com Website  www.southgatemediagroup.com/newmedialab Patreon  www.patreon.com/SouthgateMediaGroup Pinterest www.pinterest.com/SMGPods/new-media-lab/   SHOW HOSTS: Rob Southgate SHOW EDITOR: Rob Southgate PRODUCER: Rob Southgate   #NewMedia #Podcasting #Business #YouTube #Blogging #Vlogging Transcription 00:00:00 In this episode of new media lab is brought to you by tweaked audio to get awesome headphones. Go to tweet dot co dot com and use the coupon code Southgate to get thirty percent off free shipping and a lifetime warranty or you can get through the link on our website Southgate media group dot com. Welcome to the new media lab. I am your host rob Southgate day. Very special s I have Ricky the as he is a podcast from our network. And he does the private tech by which is a show all about the show heroes. It's been really successful for us. He gives us a lot of insights into his social media strategy and kind of how that show organically grew into being such a large force. So here he is Ricky as Ricky thank you so much for joining me here in the new media lab, this has been a long time coming man, I I I was really excited to see that we could line this up for those that don't know Ricky Ricky is in the UK, I'm in the United States, and we've got some time differences there, and we're both super busy. So getting you on here. This is literally the first time we've spoken to definitely I just wanna say. Before we get into this just wanna say, thank you. Rub. Putting up with me, and my OCD, and how particular I can be. I know it's what me a while to Lilith to get used to it. So I'm glad that you know, it's been clear sailing with you as well. So yeah. 00:01:44 Oh my gosh. You're OCD doesn't bother me at all. In fact, I feel so blessed to have you here. A Martin I talk about that all the time. And that's another funny thing before you started doing prime attack. Ricky does the private files for the Southgate media group and four you started doing prime attack files, which is what we're here to talk about. You you were working for TV benches show ratings TV, which were partnered with and it's funny because we were talking online, but you were like the only one from there that I didn't know at I kept getting these notices from Ricky like loves TV McHugh loves movies and Katina's, and I'm going who is this. How how does he not hitting my radar this? And then one day Lilith sent me a note said Ricky, and I are doing the show, and I was like how do you Lilith, and I guess we just hired Ricky. So I it's great. But I think it was a long time coming for this to happen. Definitely. So Ricky tell us a little about yourself before we get into prime tech vials. What's your background? You're a new media person. That's for sure. So let's hear it. So yeah. Basically, I work in post production over here in the UK a kind of been doing it for a couple of years now. But most of my stuff comes from. Well, the the beginning of the story is by see I went away on cruise ships for a couple of years, and I I didn't watch TV. And when I go back, I just ended up binge-watching loss stuff and found the joys of Twitter from Twitter, I met Kyle, and blah, and then it will kind of started from the like I'd start joining up with them to from. We love we love TV more to show ratings to TV binges. And then fruit Kyle is where I met kind of Lilith, and that's where primates at clause came from now premature files, but I don't want to get into that too much yet. Because I want to talk about what you do a little bit proprietary files is about heroes. Are you a huge heroes fan is that why that niche attracted you, or did you just see it as an opportunity? 00:03:53 Oh, no. I've always been like a really big here. I was found. It was one of the TV shows. I used to love is a I'd say a teenager. But. Yeah, it was it was one of the shows that I I re-. Really got into inside light checking back on the mythology because there was so much extra content. The heroes. It wasn't just the TV program. There was like comic books that was like online games. They had a. Oh, jeez. And I was checking all of the out, and then when it ended I was working on all PG boards, and like all my knowledge from heroes came from that all PG Boyd because I was trying to make you as canon as possible while diverging at the same time, and I was on that site for a good couple of years. Then that was it here. A kind of left there to go traveling than when I came back started working for Kyle, and blah, and then heroes reborn came out. And I was like if there was one show I wanna pug cost about it's going to be here rose so reached out to Lilith and the rest is history. Yeah. The rest is will the reason that I wanted to have you on number one. I wanted to talk to you about your social media strategy. I wanna talk about you know, how you've done some of this stuff. For the listener the reason that I specifically wanted to talk to Ricky is with prime attack files, which from a from a standpoint of TV shows is pretty niche. We think about it heroes. Reborn was how many episodes dozen. 00:05:20 Yeah. Thirteen episode series. That's that's bringing back a series. That's years old that only lasted what three or four seasons full. And and with all that behind it. You have so far put together a hundred sixty four episodes or actually more in the in the can here and your your numbers from a download perspective are like quadruple, our highest show was the is the niche isn't it in it is niche? Yeah, definitely heroes was always kind of like a big. It was one of those shows that came about just a run round about the the good the sweet spot of TV in the second. And I think they called it the second viewing experience so like Twitter, and I think they had like little things that you could watch in the commercial break. So that kind of stuff, and it was one of the first TV programs. I remember I think lost was big on it as well. But that was the whole mythology behind it that you kind of have to look if you were really big fan online, and they kept to the little people that way, and they kind of stayed. And so I think the online heroes fandom is as is as much as sometimes it infuriates may it's one of the most passionate fan bases. There is whether they like it or not so yeah. Yeah. Well, it's to me. It's just fascinating. And you mentioned lost lost his actually when I've talked to other other podcasters to pop culture stuff lost his touchstone where the the two that come up every time the say, the reason I started podcasting was fixation on loss in a fixation on X files. Then I really think you've hit on something. I think there's a fixation on heroes. 00:07:05 Does that most people don't put at the top of their mind? But as soon as you said, I wanna do prime attack files, I'm going to be talking heroes somebody who hadn't myself who hadn't thought about heroes in awhile got really excited and started thinking, oh my gosh. I used to read all this stuff. And I hope the comics are good. I got like right back to it. The ironic thing is I didn't watch a single episode of heroes reborn podcast. So that's right now that was intended to be a thirteen week series. And they'd they said that from the beginning. But have you heard any rumblings are they bringing it back? No. I don't think at the moment when it when it was a when it finished its run. It was it's it's a very click by thing to say about the show has been canceled. But they always said that it was going to be a, well, it just depends on your point of view. Like, Tim crane has always said it was going to be a one and done. But you know, if it was more kind of a need for it. That there was a possibility of it coming back, and it didn't do too well in the writing. So a lot of people would said, oh, well, you know, that's what they would say. If it if it was going to come back. It would have come back. But obviously because it's it's been canceled. But on show. 00:08:20 I don't necessarily buy that with this. I think that that this series was meant to be a chapter and this series seems like something that has a joy, call it a second life it. Yes. It can live in other formats kinda like Buffy has gone onto live comics. And yeah, those comments are popular, you know, I think this is the same type of thing. So I I don't know how much I buy that is click beta or really that was just kind of wear their head was at and Tim kring. Thanks. I have other projects I can do this. I think it's just one of those things that like he had the time. And he had the story that he wanted to tell and he wanted to finish the story, and they will give him this opportunity. He took it. And now it's just a case of waiting a couple of years, hopefully, not five for him to think of another story. We told to quite a few of the riot is one of the riot is is really quite friendly with us. And he's told us that you know, they they do have a plan for a second season of heroes. They they would include it review. Because that's a separate chapter. They would call it something else. But they actually have an idea, and it will be something completely different from what we've seen, and that's all I could get out of him because he didn't want to tell me anything else. 00:09:33 I don't wanna push you away. Right. Righ

Rob’s special guest Aaron Peterson. Connect with Hollywood Outsider, Remake This Movie Right, The Blacklist Exposed and Beyond Westworld on Facebook, Twitter, Instagram, Tumbler, and YouTube. Find our social media and directory links all in one place at linktr.ee/NewMediaLab Learn more, subscribe, or contact us at newmedialab.smgpods.com.   You can write to us at southgatesmallbusiness@gmail.com and let us know what you think. Please rate us and review the episode.  It really helps other people find us.  Thanks!     SUPPORT  SHOW BY SUPPORTING OUR SPONSORS Order our book Pod Life: Podcaster Stories orderpodlife.smgpods.com  When you shop at Amazon.com using this link, every dollar you spend supports our podcast network and doesn’t cost you a penny more. amazon.smgpods.com Hunt a Killer – Get 20% off on your first box with Coupon Code SOUTHGATE www.huntakiller.com Tweaked Audio Headphones – Get 30% off, Free Shipping, and a Lifetime Warranty with Coupon Code – SOUTHGATE www.tweakedaudio.com Support our the SMG Podcast Network on Patreon www.patreon.com/SouthgateMediaGroup   #podcast #business #marketing #socialmedia   Aaron Peterson S2E9 New Media Lab with Rob Southgate 00:00:09 - 00:12:36 Welcome let's again new media lab today's guest is award winning podcast or Aaron Peterson before we get the let me introduce myself I'm your host Robert Create something we started there weren't that many most film and Television podcasts are out there were very I don't know what the right word stoppage pretentious big plans for the future but we can't do it without some money flowing in here every month I share patriotic only content like errands answer to how he monetize deepall it has their pod catchers in there so they don't have to search for the show it's super convenient I'll put the Lincoln the show notes for you fingertips I've also include Lynch the various pod catchers that new media lab is on which makes subscribing to the show incredibly easy plus if you WANNA share it with other kissed just for the Patriots please go to Patriot dot com slash new media lab and choose your tier or click on it you can find the link to the new media lab Patriot page there as well at the patriotic page you can directly support dish oh at help keep us going we have there's too many of them at that point it cool news kind of redefine that and took it over so just kind of stepped away for a few years and then I realized in other words get into conversation with me either through email facebook twitter instagram patriotic or any place else you could find me the email for this show oh entry it's a great way to support the show and to help keep the lights on here at Southgate Media Group A show like this best when the audience and host or engaged with each other I swear they're not paying me to say this I just love this tool okay that's enough business let's get to Aaron Peterson's interview film mice dilemma film critic but I- host amount website for a long time where you did the typical film news and that sort of thing and we got away from that because it was just I mean really it was it was very harshly critical to almost every film that wasn't an art film and I really WanNA representation of film to lick tree that's L. I. N. K. E. R. Dot e slash new media lab to get all the links right at your southgate media group Dot com where you can find this as well as over a hundred other podcasts plus blogs videos and a lot more by that you know what the podcast thing was starting to be a big deal so what I did was got with some friends and decided to put together Erin can you describe your podcast sure the Hollywood outsiders upon I started many moons ago two thousand eleven I used to be a a show that focuses on movies and television called Hollywood outsider where we would look at it from more of a fans point of view nine all right now there's about a billion of them Oh is southgate small business at gmail.com send me your questions and comments and I promise I'll respond our networks website Nathan podcast related all these links will be on our linked trait once again that's L. I. N. K. T. R. DOT EE Slash New Media Lab follower nearest endeavour on twitter at Indy podcast project and be sure to use the hashtag support independent cast when posting your own shows or sharing dance you know you and I people like all kinds of movies not just certain kind blockbusters art films John Pieces whatever it is so that's what the podcast of two thousand eleven are you a celebrity no no is there anyone associated with the show that is close can you elaborate on the difference yeah absolutely I can elaborate a lot of what has taken a hit out of shows like my own kind of we have a topic every week that's different and we also have reviews of every kind of movie and we touched a little bit on news stuff it's a very it's a variety show there's a lot of stuff from that point so that would be two thousand I want to lay two thousand ten early two thousand eleven and Hollywood outsider started in July so originally got into my buddy Scott wanted to do a gaming podcast in called the the official thread podcast and he needed someone done to grow your audience at a tight we unfortunately many people don't hence the reason one of the reasons I'm doing this paper so what are three key things that you the sound pretentious myself just that just because you have a name doesn't mean that you have a good show and start this is a I want you to answer two ways when did you podcasting and wounded Hollywood outsiders start because they may be different answers Oh yeah they are and one in each episode if variety show does it make you sunny or share share a one hundred percent share I thought so win did you. That's the only reason do you think gaining audience today is the same as when you started no not even when you have too many guys that are just there's too many choices number one it's hard for people to find your show you thing has been word of mouth we introduce an interactive component to our show way back in the day which did a great was a great help was called what's this liberty like a co host or anything that is a celebrity no now we're all independent I don't have a zero desire to be a celebrity I just I do gas because I enjoy it and I got involved in it with him I respect and I started doing a little podcasting on his show and then eventually dispose off from that you know unlike I just took off prince and so it's just different there's too many shows too many celebrities too many people that I honestly don't think are very good podcasters and I don't mean that but I found far more interaction in the group I find groups much more beneficial facebook has really added a lot of algorithms that unless you have constant conversation in your pages nobody's even GonNa find it whereas groups I've I find a you get much better conversation and you get in and other podcasts are celebrities everybody wants their own show I mean everybody thinks they are celebrities and they decided they're going to have a podcast so oversaturation they did a ton of promotion facebook twitter that sort of thing word of mouth what was very high I'll be honest our biggest just more people that really WanNa talk about whatever your topic is what are three key social media practices that you either use or would recommend Qui ones most of them show up do their thing and don't really care to get better There are exceptions Deck Shepherd is one where he came in his show was not very good I didn't think Hashtag your posts so people can find Amisi be regular you know don't make sure you have knew that they would have a concentrated audience that might that are very similar to the Hollywood outsider so therefore those listeners would sample but he seems to have taken advice and criticism and applied it to make it a better podcast which I respect that at least he somebody who's a celebrity and taking it serious the celebrities are the like the the biggest thing because they they come in they get the big dollars behind him at the ad revenue they get the you know they walk to help him with the technical stuff because he he didn't understand it and he didn't know how to understand it so I'm I worked in it I've been in it so I understand the technical side of it as a team I really believe we we've done most of our success from word of mouth I haven't paid for anything you know we're in a very very competitive we're probably the because of apple you have to limit exactly how many descriptors you could even have about what your show is so unless you completely rebrand yourself it's hard for people to even find you media posting with social media feel like if you're not active every day at least several times a day people will forget about you and not only that but on facebook chemistry it's always been chemistry it's been whoever I'm doing a with the their passion for the topic and our chemistry moving basically pay a very short movie clip people write in and guess what the movie isn't it got a lot of interaction got people talking about the show they would share it on social media that sort of thing he's instagram a little bit but honestly it's I'm just don't know how to master it I'm not go with pictures what is the secret to your podcast success they dutiful schedule make sure it same time every week so people know when to look for things and encourage people to share your podcast like audio dramas or audio comedies they haven't really taken off to the level I think they're capable of we've heard a lot of great content fast now when you said make sure it's beautiful schedule are you talking just the podcast or do you have a strategy with a schedule for social competitive while next next to true crime next the true crime I think we're probably the most competitive podcast categories TV and film and we all over seven thousand likes or something like that which is good I mean it's not great it's not it's not

Troy Heinritz – S2E8 New Media Lab with Rob Southgate       On this episode, Rob’s special guest Troy Heinritz from the award-winning The Blacklist Exposed and Beyond Westworld. Find Troy’s podcasts at goldenspiralmedia.com Connect with The Blacklist Exposed and Beyond Westworld on Facebook, Twitter, Instagram, Tumbler, and YouTube. Find our social media and directory links all in one place at linktr.ee/NewMediaLab Learn more, subscribe, or contact us at newmedialab.smgpods.com.   You can write to us at southgatesmallbusiness@gmail.com and let us know what you think. Please rate us and review the episode.  It really helps other people find us.  Thanks!     SUPPORT  SHOW BY SUPPORTING OUR SPONSORS Order our book Pod Life: Podcaster Stories orderpodlife.smgpods.com  When you shop at Amazon.com using this link, every dollar you spend supports our podcast network and doesn’t cost you a penny more. amazon.smgpods.com Hunt a Killer – Get 20% off on your first box with Coupon Code SOUTHGATE www.huntakiller.com Tweaked Audio Headphones – Get 30% off, Free Shipping, and a Lifetime Warranty with Coupon Code – SOUTHGATE www.tweakedaudio.com Support our the SMG Podcast Network on Patreon www.patreon.com/SouthgateMediaGroup   #podcast #business #marketing #socialmedia   00:10 - 19:45 Episode of New Media Lab Today we have our first guest the incomparable troy hybrids trae is not only a green podcast but a good friend welcome back to another it's something this week I discovered linked tree and a fallen in love with it with wintery I can now give you a single link that has everything aggregated for you it's a great way to support the show and help keep the lights on here at Southgate Media Group A show like this is best when the audience and host or engaged with each other show analysis of the TV show the blacklist from Sony Pictures Television airing on NBC in the states and we just have a lively conversation about I n. k. t. e. r. Dot e slash New Media Lab to get all the links at your fingertips in other words get in conversation with me either through email facebook twitter instagram Patriot you can leave notes on the various platforms Indie podcast when posting your own shows or sharing anything podcast related all these links will be at our link tree once again before we get to the interview let me introduce myself I am your host Robert South and I am so thrilled you decided to join me before we jump in Detroit Center Best Hi Troy Hinrichs from the blacklist exposed at the blacklist exposed dot com our podcast is a TV fan podcast that covers a post free. It's an incredible tool it's also where you can find the link to our patriotic page every month I share patron only content like like I want to tell you about an awesome tool I found every episode I feel like I'm going on forever listing the various ways to subscribe to or contact our show I've been called reds rhetoric and then people call in vote on those two segments when did you start podcasting be personally I started in twenty thirteen his answer to how we monetize his podcast just for the Patriots please go to Patriotdepot DOT com slash new media lab and choose your tears rose and more finely follow our newest indifferent twitter at Indy podcast project and be sure to use the HASHTAG super I'll see them any place that you can find me talk to me the email for this show is southgate small business at gmail.com send me your questions and comments and that's L. I. N. K. T. R. DOT EE slash new media lab they are not a sponsor it's just a tool I am super promise you I'll respond our networks website is southgate media group Dot com where you can find this as well as over a hundred other podcasts blogs video link in the show notes I won't need to put all those other links now one link doesn't all I cannot recommend this enough to you easy it's you from all our social media links to links to the various directories were on any other links that I wanNA share so go to link tree l. what happened that week we have some fan theories that we talked about during the course of the show and then we highlight the best two lines of advice that red gives during the course of the program and my family they think I'm a celebrity because I've been invited to go out to New York and Los Angeles and I've met celebrities that we would consider celebrity status somebody that as a quote unquote podcast I actually have a radio background broadcasting degree so I've done some on air radio for six years prior but in the podcasting spe specific clea was the summer of two thousand thirteen with a TV show fan podcast called under the Dome Radio for the under the Dome Television Show on CBS. Are you a celebrity with the podcast specifically not im- particular so we do have conversations with actors that are on the show so excited about and thank you could use okay that's enough business now let's get on with the interview hi Troy please describe your pod season five so there have been celebrities on our show but beyond that they don't have any relation to the podcast on a regular basis fans of the show who like to hear from Amir Arison who plays the character of Aram on the television show or the lead actress Meghan Boone I am not a celebrity depending on how you wanted to find celebrity so when I talk to my friends at work and around my church and around she plays Elizabeth keen on the show she's come on the podcast before back in season four we had interviews with James Spader you've heard of that guy he was like this eighties liberty by celebrity standards but I'm a celebrity in a smaller community around my local nece is there any celebrity associated with the blacklist podcast we star instill is a fantastic star in his own right in the TV series that he's done well we actually got to interview him for the one hundred episode that aired during it was easy to find your tribe because there were you know facebook and twitter we're still kind of trying to find social media back down on social media I've been around for about five years do you think gaining audience today is the same as when you started that's a really good question I think it's harder today to gain a into the community and just keep pulling people in through tweeting throughout the course of the episodes at that time on Monday night and Tuesday night and the Thursday night Friday night Louis loyal audience it takes a lot of work when we started the blacklist back in what was the fall of two thousand thirteen when the show started out people IRC Schatzer maybe posting comments on the actual blacklists webpage run by NBC specifically in so I think for that with US probably makes millions of dollars an hour of television and so from that perspective no I don't make a Crapton of money like they do so I am not but when you think about people that watch television in particular it's an older demographic so they're just trying to figure out how to use social media and get involved with it you're still trying to Suss to gain the same audience it was challenging we have a very large facebook group and we have a pretty good sized downloads for that specific show but it's not the same biggest thing that we did to grow our audience was twitter when there is lots of conversation happening about a particular television show in our case because that's our engagement with that audience so we have a lot of people but if I were to say put ads sponsor on a Westworld podcast I don't know if I would get the same version rate even though I have more listeners than it would on the blacklist podcast because the blacklist listeners are loyal to troy Aaron I and therefore more people so I think over time we've built up a loyal audience the hard part today is that if we had to go back and do that from square one which we did for our bread and butter we're live watching the show and as the show is airing we're tweeting along and we're tweeting at the main blacklist account from NBC we're tweeting with the writers you say hey go by this we probably better conversion rate with a smaller audience what are three key things you've done to grow your audience well number one the so what are three key social media practices you've done to grow audience the number one thing you can do on social media is when you starting a facebook group in particular and a twitter account and an instagram account right out of the gate it was easy for us to then Sir to reach people in order to pull them Ah podcast called beyond Westworld for HBO's Westworld we're actually the first westworld podcast in itunes and apple podcasts and we found that but it's not just us posting stuff out there it's US responding to stuff head a lady just today who said Hey I just started watching all the blacklist I've injured all the way through acres genre and then of course the second the second thing we did was actually reach out to people involved with the show specifically so we got a writer and then we also then started doing instagram pictures and video and audio grams through our instagram account that caught the attention of sation by doing that actually gets us to a point where people think than they tweet at us they're actually tweeting at the show and it's like hey you guys did a great job tonight AH blacklist room on twitter were tweeting at the guest star that's there that week as well as the rest of the actors and we're following the Hashtag so just being present in the conference has your tweeting enough that you're in the people to follow spotlight on twitter or people that are trending in this topic I think that's when you know you've really made it in that you start to build out a spreadsheet and then all of the people that you interact with you can figure out one or two personal things about them so that as you're going through normal conversation with them and then number three I think it's being responsive to the actual community members that we talk to on a regular basis we have

Gordon Rochford – S2E7New Media Lab with Rob Southgate       On this episode, Rob’s special guest Gordon Rochford from the Those Conspiracy Guys Podcast. Gordon's website: thoseconspiracyguys.com Gordon's Twitter:  https://twitter.com/tconspiracyguys Contact Gordon at info@thoseconspiracyguys.com R Find our social media and directory links all in one place at linktr.ee/NewMediaLab Learn more, subscribe, or contact us at newmedialab.smgpods.com.   You can write to us at southgatesmallbusiness@gmail.com and let us know what you think. Please rate us and review the episode.  It really helps other people find us.  Thanks!     SUPPORT  SHOW BY SUPPORTING OUR SPONSORS Order our book Pod Life: Podcaster Stories orderpodlife.smgpods.com  When you shop at Amazon.com using this link, every dollar you spend supports our podcast network and doesn’t cost you a penny more. amazon.smgpods.com Hunt a Killer – Get 20% off on your first box with Coupon Code SOUTHGATE www.huntakiller.com Tweaked Audio Headphones – Get 30% off, Free Shipping, and a Lifetime Warranty with Coupon Code – SOUTHGATE www.tweakedaudio.com Support our the SMG Podcast Network on Patreon www.patreon.com/SouthgateMediaGroup   #podcast #business #marketing #socialmedia   00:00 - 05:24 This is a really difficult question. Oh that's a great question. That's a good question. That is a great question. That's a really good question. I love this question and i think this this really is going to help me kind of meditate and grow on it want to hear the answers checkout season. Two of new media lab with robert southgate new episodes leads every tuesday available on spotify. I tunes google podcast and wherever you subscribe to your favorite podcasts welcome back to another episode of new media medialab. I've got a fan tastic episode for you today before we get into who my guest is. Let me introduce myself. I'm your host robert southgate southgate and i am so honored that you have decided to join me as promise last time. I have a great interview for you today. Some of you may know this person and for those of you that don't it is my pleasure to be the one to introduce you to him. My guest is gordon rochford from those conspiracy guys podcast. It is a fantastic show that is totally crushing it after my conversation with gordon i can see why this is the interview that i mentioned in the last episode as s. Having over two hours of additional content which i will be placing on our patriotic page for our subscribers what i pitched the idea of an interview to each of our guests i told him i had ten questions and that the total time commitment would be a maximum of maybe twenty five minutes. Gordon kept me on the phone for almost three hours and it was mind blowing he shared tips and secrets no-one else did he was so forthcoming and honest about his podcast journey. I couldn't imagine cutting him off one of the thing i'll tell you about gordon and his podcast those conspiracy guys is it completely ignores the rules and is unapologetic attic about it before we get to the interview. I do have a little business to take care of. I we have a patriotic page which i just mentioned where you can directly support this show and help keep us going every month. I share patriotic only content like the additional two hours of gordon's interview just for you. The patrons please please go to patriot dot com backslash new media lab and choose your tear. It's a great way to support the show and help keep the lights on here at southgate media group a show like this is best with the audience and host or engaged with each other in other words. Get in conversation with me either through email facebook twitter instagram patriotic or any place else you can find me. The email for this show is southgate small business at gmail.com. Send me your questions. Send send me your comments. I promise i will respond you can find new media lab on facebook by searching at new media lab xo or you can follow me on twitter at our southgate or an instagram at rob southgate. Our networks website is southgate. Media group dot com where you can find this as well as over the hundred other podcasts that i'm an executive producer on plus blogs videos and so much more finally follower newest endeavor on twitter at indie podcast project and be sure to use the hashtag support indie podcasts when posting your own shows or sharing anything. That's podcast related okay enough with the business. Let's get on with this interview so gordon. Can you describe your podcast. Yeah mytalk passes those conspiracy guys and it's a a conversational conspiracy show where we take some of the classic conspiracies like nine eleven sasquatch. Ask watch these usual fair. We also do political and cultural analysis on discuss it in a friendly forty forty eight manner and the humor in some of the topics is like the sugar to helps the medicine go down a roundtable discussion usually with three guests and there comedians for my old life a stand up comic in dublin city in ireland and the join me we have the roundtable discussion as easily casual conversational and some of the episodes go six seven hours which seems maybe manageable for for a podcast yet people seem to love and we get another little feedback people like the conversation they like the kind of casual nature of it and we like to delve deep into all the topics so we go into what's usually on the internet is our our main fair and if there's some books or some specific knowledge that we need to guess we go look in there so the remainder of the show is to take whatever is online and examined that run our bullshit meter over us to see if it's true or not true and at the end of the show at we get off the fence and give our own personal opinion union about the information that we have to find so it's a it's approachable. 05:24 - 10:35 It's functional. We ruin our browser history so you don't have to look up stuff like jimmy. Savile at bush end the conversation under discussion like the deep discussion and taken a pirate. These theories is what people really idiot joy. When did you start podcasting. I started the idea. Those conspiracy in mid don't twenty thirteen . That's where we were doing a show. I was already already given up. Stand up comedy. Eh i was itching to perform in some way shape or form on a the two original conspiracy as we all came together and started making this show ice tacked on my own in summer twenty thirteen and i started to produce the show learning how to make websites learning how to do with podcast learning about the industry at listening today of jackson's podcast on the podcast and pasolini as well and trying to figure out like what makes you need and equipment. Could we get away with because we didn't have. I didn't have much time working part time job at a phone store job as a traditional irish music at guides ramdan city so you know it was a weird time a climate for a whole year we launched in twenty twenty fourteen in september eleventh with show on nine eleven and into . The whole first season was over before the end of twenty fourteen so what's over just over four years doing it now and it didn't take off straightway. It has grown to a behemoth now. Are you a celebrity or are there any celebrity celebrities associated with your show. I don't think i'm a celebrity but i have been stopped in the street like a bunch of times. I'll be like only got you the guy from the tang and i'm like yes. Yes i am but i always take step back because we conspiracy finds it could end up being like allows nice which is like. I love you so much stop. I don't think i've ever heard love knife before today's daytime if they can't it if i can't have you nominee will stab stab stab i think now with the amount of people that listen listen for the amount of time that they do. I think of which classes some as some sort of celebrity yeah but i don't think of myself. I'm still doing sits around in my underwear like macomb podcasts when you started your podcast. I know that you're talking about the podcast part of it but when you started do you think you were a level of celebrity already. I don't think so at all because you said you end up comedy yeah but i mean like sixty . Sixty people knew who i was like. There's there's more. There's more people at . Acute style bookstore would have known me for being a stand up lenient. You're mostly friends and stuff you know in like zero capacity was as liberty when i started winning our first couple the twenty thousand downloads amount which is huge for a new show wanted to move with data is getting those emails at the standards audits is cool on it seemed like vindication stand up here in ireland and you're doing thirty or forty people. They didn't initially buy a ticket to see just you. It was more like a showcase type things so they show up in the news just general comedy happening so you were just like a pleasant or sometimes unpleasant surprise so you have to go there. You have to win them over. It's not like you know in america you go to a comedy show on you. Have you know go go to a comedy show in l._a. You might have as eason's ari is playing and you know him and he's like oh my god we gotta get tickets to go see he's marion. You're in a place where like in ireland it doesn't work. There's just some lad telling jokes dick and you know it might end up. It might end up making a fan or someone on twitter but there's no real infrastructure. Far are the creation of celebrity in stand up comedy in ireland's. Music may be little bit different but i don't think any way successful outside of the medium podcast for the production of media. Do you think gaining audience today is the same as when you started. I don't like gin audience scanning audience of the things that are universal universal across any you know media forget an audience if you have regularity of both production and quality if you have consistency of of boats lick releas

Queen Quaymo – S2E6 New Media Lab with Rob Southgate       On this episode, Rob’s special guest Queen Quaymo Visit Queen’s website at queenquaymo.com Rob Southgate’s Twitter @RSouthgate Email southgatesmallbusiness@gmail.com Website www.southgatemediagroup.com/newmedialab Patreon www.patreon.com/newmedialab Pinterest www.pinterest.com/SMGPods/new-media-lab/ Learn more, subscribe, or contact us at www.southgatemediagroup.com. You can write to Rob at southgatemediagroup@gmail.com and let us know what you think. Be sure to rate us and review the episode. It really helps other people find us. Thanks!  

Rob and Kevin discuss ghosting the for a bit and then jump right into the meat of the episode.  The main topic is tips and tricks to building a following on Twitter.  Some best practices are discussed as well as an effective way to gain followers quickly. Each week, Rob answers questions from Kevin Long and offers advice on how to have a successful podcast.  Good for newbies and seasoned podcasters alike!   Learn more, subscribe, or contact us at www.southgatemediagroup.com.  You can write to Rob at southgatemediagroup@gmail.com and let us know what you think.  Be sure to rate us and review the episode.  It really helps other people find us.  Thanks!      Kevin's Twitter @TheSwamppit Facebook The Kevin Long Show Rob Southgate’s Twitter @RSouthgate Email  southgatesmallbusiness@gmail.com Transcipton 0:04 - 05:00 Welcome back to an all new episode of critters lamb back effort will heinous. And I while Kevin. I am sorry. Verdict. Saw get back to you with this. I if you listen to you menial prime you heard what I was wrestling with here, and very very common for a lot of podcasters that swin they ghost the audience for good. And they never come back said, no, I'm coming back. I gotta figure out where the problem is. The problem was me when I listened craters lab I hear more by personality come through when I listen to prime. I wasn't so thanks for bearing with me while I figured all that out. But back on track is all good. And I understand what it's like to do a million things. Plus try to get a masters degree, which is now complete. So all right. Let's talk about a couple of things first of all since it's been a while. I kinda don't remember all the things we did we talked about content calendar and all that stuff. I think today. I want to focus on specifically on Twitter. But I wanna touch on a couple of things we've talked about before do it. First of all you've been doing a good job, sending me artwork. For those that don't remember, the artwork should be fourteen hundred fourteen hundred pixels, and it should be something. So there is artwork for the episode. So even if it just as a black screen, and it says Kevin long show episode three that's better than having nothing. But you can have been doing a good job of sending of our work with the episode, which is great. So the other thing we talked about was the content calendar. And I wanna see have you done anything with that yet. I haven't one of my goals this week has been to go look at it and be better at doing it because you've talked about when show drops put five like throughout the day make five posts about it. And I did five the first time we did it. And after that the most I get is three. So I really wanna focus on the calendar this week and making sure I making all the posts. I can. Yeah. Yeah. Which Twitter account? Are you doing this from because you have multiple you have the swamp? It you have Kevin long show one. You have come a long show with each other numbers, which one are you going to use for this project, the one I am using is the Kevin long S H one. Okay. Great. So what I look at that. You need a lot of help here. Yeah. We're putting it. First of all, we're gonna have to get into the content creation part of it for that content. Calendar I want you to really go barebones don't make a thirty day counter. You're already going to have problems with that. And that's how everybody is. Okay. You gotta start. We gotta take some little bites. Okay. But we definitely want to get the message out there. I know you did all your hashtags. You've got all that kind of under control. When you tweet out. Let's go with three tweets on the day. The show drops one tweet like three days later. Okay. And for the rest of it for now. Share other tweets. If you can get in the stuff in there any other stuff great. But right now, just go in everyday share two or three tweets from other people other shows that you think your audience would care about because the idea is we're trying to share content that your audience cares about. Okay. They want us to be the person. They're getting that information from even if they get it from another one too, and they see that you're posting it it builds that audience for you. Okay. Okay. So get those studies three posts today that your show drops one three days later that. Okay. Good. And the rest of the time get at least two shared tweets day, if you can do more if you can create other content or whatever great. But you gotta get in the habit of go on Twitter. I shared a couple of different things. I'm out. All right. You're what you're trying to build some of those habits into what you do. Now. That's that's that part of it. The other side, we can get into we'll get into content creation and other time, and that's going to apply not just Twitter Instagram, Facebook and everything else we're talking specifically Twitter right now and with what you have going. So first of all, let's say, you're content was fine. 05:01 - 10:07 Okay. You only have right now at this moment, forty eight followers and you're only following eighty four. Did I talk to you about the trick on how to get followers? I don't think we have. Let's talk about that. I'm going to share a secret here that might feel like you're gaming the system, you're not this is how you get those initial followers. So you can create content and get people following you that start getting active with you. You can't we're not gonna have ocean immediately. You're trying to get listeners, but we're also trying to build audience through this which you really need to do. There's a thing called creation. And there's a thing called prospecting right now, you need to do a little creation needed to get familiar with that. But you need to prospect. Okay. The way we're gonna prospect or my my suggestion is Kevin. Can you name? Two shows that are similar to yours that would have same similar audience. I can name that goes hammer and roll for. I'm not. Yeah. Rover initiative. They're both part of the wild game productions group, okay? So. Are there any shows in our network that you have been on where you're like? Yeah. I also people kind of know me on this show. About three years ago. I did a show with gaming Scott. Great. So those are your three those are three you're going to focus on okay? Every day whenever you have free time. Go to gaming, Scott, go to faculty hammer at what you're gonna do is you're going to go to their followers. Not who they follow, but their followers. Okay, you click on followers and you'll get a whole list. It's easier from your phone than it is from the website. 'cause on the website. It'll say it'll show who follows them, but it takes longer to scroll through if you do it on your out. It's really fast. So right out on the phone because that's how that's what I do. I probably need to do it more. But I go in the other day and have to start again at the top and work my way down to the people that I'm not following yet. And then I just get why do I wanna do this? Okay. Because right now, you have eighty four that you're following. You need between now and next week. You should have easily five hundred or following if not a hell of a lot more. Okay. Here's the deal. You can do up to four hundred follows a day the prize blocks you out after like a hundred and you've got to wait like an hour. And then you can do another hundred. So it is a little tricky. But if you can if you can follow between now and next Monday five hundred people by doing that. And you follow your competitors followers gaming, Scott, the audience might be familiar with you follow follow all of them. Okay. As big as you, can I don't get bored. If I keep following. Let's say I go to league, which is a great show. A Lil on some of my shows he's on that show. So I'm like, hey that audience knows me I follow their people, and I get a little bored doing that. So I might go to another show that I'm like, you know, what this one is a show that similar we share a similar demographic audience we're targeting I'll follow all their people. So I don't do the same one every day as what I'm getting at. So those are your three focus on those three don't spread out from those until you followed everybody in there's and I'll tell you what gaming was Scott, followed. This advice Scott had like one hundred twenty dollars or something. We started it. You know, has what thirty six thousand something like that. Yeah. I was looking at the other day. It was going to be one of my questions, but it is a hundred percent from doing this. Okay. This is what changed it you could write to Scott. He will tell you. This is what changed it? Okay. You gotta be diligent with it. You gotta keep at it. Now. People say, yeah. But I'm picking up all these people that aren't really fans, I don't care. That's where when you create content that adds value to what they're doing. They start becoming fans. Posting your show alone is not going to do it. They have to be interested in you to say interested enough that I wanna click on your show. But you gotta get net habit of posting your shows because there are people interested. Right, right. That's when if you're sharing other people's stuff, and then you start realizing, hey, I should create content. That is me that is about the subject by my audiences interested in that's where you're going to build real value and build real audience. 10:08 - 15:05 Okay. Now, I'm gonna give a tip here. That goes to another step, but you're not going to do this. Okay. Can the reason you're not gonna do this? I don't want you weeding out until you're at like five thousand people that your following. Okay. K. Once you hit five thousand, and that's actually lower than I like to tell people, but I'm gonna tell you do five thousand once you're at five thousand that your following. You wanna get an app, I just got one that actually Lilith hellfire who has been on this show bunch of times, she recommended it's

Rob follows up with Kevin about how the social media tactics worked from the last episode.  Social media calendars are discussed and how to use them effectively.  Plus Rob breaks down episode art and the important sizes to create.   Each week, Rob answers questions from Kevin Long and offers advice on how to have a successful podcast.  Good for newbies and seasoned podcasters alike!   Learn more, subscribe, or contact us at www.southgatemediagroup.com.  You can write to Rob at southgatemediagroup@gmail.com and let us know what you think.  Be sure to rate us and review the episode.  It really helps other people find us.  Thanks!      Kevin's Twitter @TheSwamppit Facebook The Kevin Long Show Rob Southgate’s Twitter @RSouthgate Email  southgatesmallbusiness@gmail.com Website  www.southgatemediagroup.com/newmedialab Patreon  www.patreon.com/newmedialab Pinterest www.pinterest.com/SMGPods/new-media-lab/   SHOW HOSTS: Rob Southgate SHOW EDITOR: Rob Southgate PRODUCER: Rob Southgate   #NewMedia #Podcasting #Business #YouTube #Blogging #Vlogging Transcription 00:00:00 This is a really difficult question. Oh, that's a great question. That's a good question. That is a great question. It's a really good question. I love this question. And I think this really is going to help me kind of meditate and grow on it. Want to hear the answers checkout season two of new media lab with Robert Southgate new episodes every Tuesday available on Spotify. I tunes. Google hod Cass and wherever you subscribe to your favorite podcasts. Welcome back to the new media lab. This is the creator's lab. I have with me Kevin long from the Kevin long show. And I am your host, rob Southgate. We are in week three of this experiment. We'll call it that somebody. You sounds great. All right. So let's recap just a little bit. I actually we didn't do it for a couple of weeks. And there's a reason there's couple of reasons one is some craziness on our end. We got asked to do a couple of pockets Marathon's that are coming up at like four weeks. So, wow, that's cool. I have underwater trying to figure that out. But number two after that last conversation, we had I gave you some some homework, and I wanted to give it time to do something one thing that that podcasters I thought about this after we did that one thing the podcasters tend to think is I am going to make one tweet and I'm going to. See an effect. 00:01:41 Not true. It takes time. Everything takes time. You don't just build an audience overnight. Although there are times you'll see a spike like we did after week what we're going to go back, and I'm gonna talk to you about where the numbers are now because they are different again. But before we do that. I wanna talk about that homework. We did. Did you do that social media stuff that I was talking about? I noticed that the first time right after you gave it I was really good at doing five five posts out the day for, hey, here's the show or hey, here's this thing. But the last two shows of come out I wasn't as diligent in posting five separate hosts ended you those all in one day. I did do the first time it was five in one day. And then the last two shows it was just, hey, here's my show and totally forgot about it. Okay. And did you do the case you missed it posted do those? And did you have any interaction from any of this? I had one. The first magic Monday that we did after we talked. I had one guy on Twitter. Get back to me and say, hey, this is what I do in my own cool. All right. Very cool. So there was a little bit of engagement there. Now, here's the thing coming like, I said it takes a while for the stuff to build up. 00:03:13 Yeah. And engagement is a real tough one. It takes a while for that to kick ins- you have to be diligent you have to keep at it. Now, something that I did and one interaction is good. I gotta tell you something that I did in the interim here between these shows I created a social media calendar for people used just basic one. And then I shared the one that I was using four new media lab two points on that number one. I already have not used my social media calendar that I created. So if you fail added, if you don't do it don't call it a failed to say, you know, what a started now or maybe it's too much at this point. But. I know that that is a best practice for me. I literally just couldn't pull the time together to set up a month's worth of post when I do it. I will actually create that. So that literally twenty five out of the thirty days are done in one day ready to push out there. Okay. So I just wanted to let people know that a even though I'm talking about it. Trust me. I am not perfect in any way. And I understand it takes time. I want you to understand that to now. Did you look at that social media calendar thing that I share I like that it, and I need to I need to do it. Yeah. 00:04:32 You know? Here's a thing. You could do Kevin is take take what we did with the five posts try to make that a habit. Okay. And try to make the case you missed of a habit. And then look at that calendar and say, okay, can I get it? So I'm doing something each day doesn't have to fit the counter just something maybe look at the cow. Lindor and say oh today. I might try this great. So it's not like you have to look at it and say, oh, rob said, we should do an Instagram post on Wednesday. And then we should do an encasement stuff Thursday, and they should do this on Friday. Many just if you can't think of something to post look at the calendar. What does it say for the day, and you go, oh, I could throw a quote up there? Boom done talking. You have one of the easiest things in the world. You could literally as long as you have your hashtags that we talked about locked and loaded. You could literally share a piece of D artwork. He could share pictures of dice. I mean, there are people that all they wanna see are the different types of dice out there. You could just search the internet find that setups pictures each day, boom, you've got interaction you've got something or take a quote type in Gary guy gags quotes and put those up, you know, it's really simple stuff. It's nothing that use a lot of brain power for and it should take you about thirty seconds of your old day. 00:05:54 Okay. So let's talk about your numbers. What's happened? On that last one we were celebrated because we went over one hundred right right in one day, you have gone right back to where you were. Okay. Do not disappointed with that. I think the reason that we jumped up to one hundred is because of what I did on the back end of not taking credit for this. I'm telling you the reality on the back end. I submitted you to various platforms when you do that it starts painting around and it showed up downloads on here. So now, we have the show in more places for people to find it. Now, it's all about building that awareness, and it will start to really grow before you think that I'm going like. Yeah. It's because what I did if you look at some of my shows take this show for temple. I did the same thing. I added this to to to various platforms that it wasn't on. And I hit a day where the number spiked. I went oh, cool as I started thinking about it was like, yeah. It's ping around. That's why that's happening. Right. So now now we've set the table all of our stuff is right. Let's get in there and promoted to try to draw attention. Okay. You said you said you have a question. What's your question? I do on the show with wanna say entry ah from the creative imposter. 00:07:23 Yep. She says one original post on Lincoln every day. Yes. So what she's doing is? She does video every single day and they're about a minute long. And it is her heaven connection on Lincoln Lincoln is a phenomenal platform when you understand how to use it. I do not use it properly yet when I wrote the blog post about the social media calendar, I put it up on there. And it got a lot of response. If you look at our website, you look at the ticks a lot of traffic. Came from that Linden post. That's Andrea is doing that every day. And I believe she's making video everyday, I might be wrong. She might be doing a blog post or posted show. She might be using that same type of strategy strategy that we were talking about of have something unique each day. But I know for awhile there, she was doing a short video every day. And it would be something about training or whatever. In your case, you could do the same thing. But once again, Kevin that's a lot of content. When you're you're still trying to get your feet, you know, stable on this whole, how do I tweet every day? How do I do Facebook every day? Right. And my concern is I was trained that linked in is a professional website. So like my net would be even niche ear on link dead. Sure. But what you're doing is. You're not how do I say this on Lincoln? You're promoting your business which is. 00:08:58 This show. Okay. So you're saying I have a new episode. Here's my new episode. We talk about this. And then maybe on the next day post the question very specific to the industry or the people that that are very involved in it create content right for the platform. That's something that I'm stickler about. And that's why I haven't really gripped what I do on Linden yet. Because I wanna make sure the content creating there is proper rattling is about business. But that doesn't mean you can't post your shows. I've seen people post, you know, they're fan of the flash they post their show about the flash. But then the next day they're posting something about the business Harvey. Okay. They're sharing something about social media promotion, they're saying something about content marketing, they're sharing something about new media. And then they post their show. So basically what they're doing by doing all those professional posts is they're earning the right to share their show. Gotcha got. And like with this show, and we do these you should absolutely be po

On this episode, Rob’s special guest is Jodie Hough from RealiTV and Mom’s on the Rocks. Jodie’s Twitter @realiTVpod Jodie’s Patreon  patreon.com/realitvpod Jodie's Website realitvpodcast.com Rob Southgate’s Twitter @RSouthgate Email southgatesmallbusiness@gmail.com Website www.southgatemediagroup.com/newmedialab Patreon www.patreon.com/newmedialab Pinterest www.pinterest.com/SMGPods/new-media-lab/ Learn more, subscribe, or contact us at www.southgatemediagroup.com. You can write to Rob at southgatemediagroup@gmail.com and let us know what you think. Be sure to rate us and review the episode. It really helps other people find us. Thanks! Transcription 00:00:00 This is a really difficult question. Oh, that's a great question. That's a good question. That is a great question. It's a really good question. I love this question. And I think this really is going to help me kind of meditate and grow on it. Want to hear the answers checkout season two of new media lab with Robert Southgate new episodes every Tuesday available on Spotify. I tunes. Google hod Cass and wherever you subscribe to your favorite podcasts. Welcome back to new media lab. I am your host route Southgate. Thank you so much for sharing your valuable time me this week's guest is Jody hawk from reality and bombs on the rocks. She calls herself a new, but she's one hundred twenty six episodes into work show with this point close all that patriot content. She does I would say she is solidly in the camp of the podcast professional at this point before we get to the interview, I do have a little business. I want to take care of. I we have a patriot on page where you can directly support this show and help keep us going. Join our newest patrons Scott from the gaming outsider podcast right now by going to patriot dot com slash new media lab and becoming a patron right away. And hey, while you're at it checkout. Scott's fantastic podcast, the gaming outsider. And let them know. You heard about it on this show. Thank you so much for that support Scott. 00:01:38 A show like this is best when the audience and host or engaged with each other. In other words, getting conversation with me, either through Email, Facebook, Twitter, Instagram, patriotic or anyplace else. You can find me the Email for this show is Southgate small business at gmaiLcom, send me your comments and questions, and I promise you all respond. You can find new media lab on Facebook by searching at new media lab show. You can follow me on Twitter at our Southgate or an Instagram at rob Southgate. Our networks website is Southgate media group dot com where you can find this as well. As over a hundred other podcasts, plus blogs, videos and more finely, follow our newest endeavor on Twitter at Indy podcast project and be sure to use the hashtag support. Indie podcasts when posting your own shows or sharing anything podcast related. This week's guest. Has Jodi haw from reality v and mom's on the rocks. Jody share some wonderful insights and tactics. You'll quickly come to realize how her podcasts have become so successful so quickly. Enjoy Jodi can you describe your podcast reality is your source for snarky reality TV. Recaps I cover everything from a I need to Bravo. Tv TLC to MTV even shows on Netflix. What I do is. I break all down all the shows that we love and love to hate. I like to think that I'm your best friend, or your inner voice, just nudging you along saying all things that you're thinking at the most cringe worthy of moments. I also have a patriotic a podcast that just. 00:03:29 I guess reaches off of reality. I've more freedom there. I talk about all different kinds of topics and then six months ago, I launched another podcast called moms on the rocks. A completely different topic than reality. Which is reality TV. Recaps mom's on the rocks. We like to say, it's not your mom's podcast, and I have a co host Kerry Gillan. She is the host of sip and shine podcast. She's located in DC, so we record remotely. But my my baby is reality. And when did you start podcasting just a little over a year ago? I started in my dining room in the middle of September two thousand seventeen and at first I was just recording one episode a week. And then I started recording five episodes a week. And then I realized that my kids won't raise themselves and that went back to just one episode a week. So I've been added a little over a year. Are you a celebrity? Not at all. If you could only see the stains on my t shirt right now, not in any way at my celebrity is anybody associated with your podcast a celebrity? No now, we're just normal people. Do you think gaining audience today is the same as when you started? I know it's been a short time. But in that short time, I mean things are rapidly evolving. Do you think it's the same? This is a really difficult question. I think it's a yes. And no, I think the platforms that exists where you really have to get yourself out there. In hustle is the same that it was like you said it's just been a little over a year. Those are the same. And I'm referring to Facebook, creating Facebook groups Twitter Instagram, of course, you want to get your podcast on different podcasts platforms. However, I think from what I've seen in a short period of time is that every month that goes by. 00:05:31 Why more people are trying their hand at launching their own podcast trying it out. I know I am not the only podcast or I consider myself a newbie still that I have people reaching out to me at least once or twice a month him, a how do you get started? What do you do what are the first steps? So I just think the podcasting world is becoming really saturated with startups, which is great. But every month that goes by there's more and more people in it. So you really have to make yourself very unique. And I think that can be incredibly difficult every month that goes by what are three key things that you have done to grow your audience. I love this question. And I think this really is going to help me kind of meditate and grow on it. And really look at what was it that made my podcast grow so quickly. I had no idea that I would be where I am today. I still think I'm kind of a newbie, and I am not a big celebrity podcasts are but for me. I feel like I'm way farther along than I thought and number one. The very biggest thing for me was Facebook surprisingly, having a closed Facebook group where all my listeners can kind of close the door behind them and speak their mind, all of their comments, everything we talk about in the closed Facebook group cannot be seen by their Facebook friends of their family. So that little Safed room where people can talk about the most vapid of things reality TV and not be completely embarrassed that their friends and family are seeing it that has been absolutely essential. The second thing would be ready. 00:07:25 Later episodes. You've got to be consistent and releasing new content that is fresh and timely recording an episode in sitting on it for a couple of weeks or a couple months and releasing it at least in my John RIA that would never fly. I've never gone seven days without releasing a new episode, and I think after time what happens you're consistently giving fresh content is your listeners start to really recognize respect your hustle at it. And that is where I really strongly feel that connection starts happening that moment when your listeners realize, oh, wow. This podcast is giving me a lot. It's thanksgiving weaker it's Christmas week and they're still releasing an episode. And that's where they want to support you in return and be returned listener. And that's where we get into patriotic which I can talk about in a bit. But the third thing. Of course is having Instagram and Twitter, even having your podcasts on YouTube. There are ways to do it. You know, people can look that up. But you'd be surprised how many people listen on YouTube, even though it's a visual platform from what I've been told from listeners, it's because they can listen at work and not be noticed. They don't have their phone out, and that kind of thing, but I think you have to be easily. This may not be a word, but it is now findable on all of those social media platforms. But then you can use Instagram Twitter, of course, to announce your new episodes, and then you're consistently attracting new listeners with your hashtags. Great answer, what are three keys social media practices that you've done to build audience. I know that you kind of answered it in the last one. 00:09:18 Yeah. What what do you think about it? Number one, another podcast or who ended up being my co host. On mom's on the rocks. Gave me this advice starting out. And I never really would have given it too much thought I would have figured it out. But far too late is you don't really want to over promote yourself. So for example, every I just call like podcast pimps, you know, where you're saying. Hey, new episode or checkout, my topic, whatever it might be you really have to balance that out with three personal things. Because really what it is people want to know you. Yes, you might be talking about whether you're talking on a true crime, John rea- or a business or marketing people are listening for you. So you have to balance out your podcast and also letting people get to know you. Secondly, I think you have to find your tribe. It sounds cliche. But it's so true. What I mean by that is fellow podcasters? You have to start following other podcasts or podcasters, whether they separate themselves from their podcast brand who you really truly enjoy look at who they're following. And I don't just mean the the big guys in the field. Find other independent podcasters newbies. Just like yourself and start interacting with them. I've actually found some of my best friends that way, you're all in this together. You're finding your tribe, sir. Tagging them tagging them in things you become podcast buddies. And t

Rob follows up with Kevin on his homework and if the changes had an effect.    Together, they decide on the best hashtags to use and agree on a solid show description.  Kevin's question this week has to do with audience engagement.  The answer lies in this week's topic - social media basics.   Each week, Rob answers questions from Kevin Long and offers advice for how to have a successful podcast.  Good for newbies and seasoned podcasters alike!   Learn more, subscribe, or contact us at www.southgatemediagroup.com.  You can write to Rob at southgatemediagroup@gmail.com and let us know what you think.  Be sure to rate us and review the episode.  It really helps other people find us.  Thanks!      Kevin's Twitter @TheSwamppit Facebook The Kevin Long Show Rob Southgate’s Twitter @RSouthgate Email  southgatesmallbusiness@gmail.com Website  www.southgatemediagroup.com/newmedialab Patreon  www.patreon.com/newmedialab Pinterest www.pinterest.com/SMGPods/new-media-lab/   SHOW HOSTS: Rob Southgate SHOW EDITOR: Rob Southgate PRODUCER: Rob Southgate   #NewMedia #Podcasting #Business #YouTube #Blogging #Vlogging Transcription 00:00:00 This is a really difficult question. Oh, that's a great question. That's a good question. That is a great question. It's a really good question. I love this question. And I think this really is going to help me kind of meditate and grow on it. Want to hear the answers checkout season two of new media lab with Robert Southgate new episodes every Tuesday available on Spotify. I tunes. Google hod Cass and wherever you subscribe to your favorite podcasts. Welcome back. Everybody to the second episode of new media labs, creator lab with me, rob Southgate and with having long. Hey, kevin. Hey, how are you? I'm doing great. How are you doing today? I'm doing well. Thank you. You're going to be doing a lot better in a second. When I start talking about what has happened with your show this week. Okay. So let's go back talk about we'll do a little recap of what we did last week. I've got some suggestions before it gets suggestions, though. I do wanna talk about what happened which you don't know about. So first of all last week. What we talked about was I gave you homework. I wanted you to write a detailed description, and I wanted you to come up with a tag. And I wanted you to get me some hashtags that we could use for Nautilus social media for tagging the show. You did not send me the. The tag yet. Which is okay. I just hold on. I took with you wrote. You sent me a paragraph, and actually I'm going to pull that up to and that way we can read your paragraph than I'll I'll explain what I changed a little bit. And actually, it's any of these kind of things and this is an important point. Should be looked at as a living document. It shouldn't be the kind of thing that you go. 00:01:53 Yup. I did it done. You know what I mean? Right. That's where we run into trouble. So here's what you wrote your description that we were adding as they showed description, not an individual episode. It said there was a rich history of tabletop gaming and in the Kevin long show. Kevin and his guest talk about all the additions of dungeons and dragons in some of the shows Kevin builds characters after reading the complete handbook and other weeks, he talks about character concepts and other story outlines not bad, not bad. I made some tweaks to it. Basically what I? I did do it is. I wanted it to flow a little bit better. I also wanted to get a well, let me read it. I got a couple of things out of there that were unnecessary words, necessarily language. So that we can actually make it read a little bit better and add a little bit more to it. And in fact, even reading it now, I want to add a couple of things that we could do later. So here's your description. There is a rich history of tabletop gaming and on the Kevin long show. Kevin and his guests talk about all the additions of dungeons and dragons, Kevin and his guests build characters after reading the complete handbook talk about character concepts and discuss various story outlines. It's it's a little more defined like it more to work from what I want to add as I was reading it. I was Kevin and his guests twice. I'm going to change that I also wanna get in some of our keywords. Now. 00:03:18 This is where we went into the hashtags, and you came up with four now where did you find those? I I don't. I think I typed in the right address that you gave me, but I typed in hashtag of fi. And it brought me to like a little huddle. Like a bid me where I in dungeons and dragons in. That's what gave me right? You did you were in this place. I'm sure okay. So here's what you missed. And this is something that is good to know. Because is probably because I've done it enough that I figured out. Oh, don't forget this part of it. You typed in dungeons and dragons and did search in your hashtags. You did not write dungeons and dragons guess what word probably needs to be there, dungeons and dragons, right? So so the other thing, and this is the part that that I figured out a while ago because I wasn't paying attention. I was like, oh, I want to do dungeons and dragons, boom, here's what I got defy E D, R, PG and tabletop. And then I'm like, wait a minute. Each of those should type in and see what it gets because what if something is bigger. Right. So I went through all the different iterations. And here's what I came up with going off of what you had. Oh, what you had those weren't the ones you gave me you gave me five eighty dice five fantasy and gaming. 00:04:48 All excellent. I added to that deity five eight dungeons and dragons DND RPG and tabletop and the way I came about those was by typing in like, I typed in DND, right? I got some different ones. I typed in RPG was terrible. It just gave you like Asian letters didn't really do it. But typing in five AD and defy it gave me a couple of different things. Wonderful. So now, we have eight in fact, let's see if I have any others. On here. I did put dragon magazine because that is actually another potential one. I think that's the only one I added. So we have nine different tags. We can use those went in tags and keywords on Lipson. But Kevin those are not those are not really valuable. I tunes doesn't use tag tag tags and keywords what they're valuable for. Is. You wanna have that list? And when you do your social media throughout the week to promote this episode you want to use those hash tax. So we came up with your description. We came up with a good set of hashtags a solid set of hashtags. Okay today. I posted an episode. It was of your your Monday. I can't think of the name because I'm drawing a blank as it Monday. Magic monday. I posted magic Monday today, and do you mind to be giving how many downloads you get on an episode? No. That'd be an easing. Okay. We'll get there. 00:06:28 So I posted a magic Monday today and on this episode. I did these things I not only changed your description this week and updated it an added those tags. On the description this week when I posted I added those to the specific episode. I also took something you said in your description and made that your subtitle. So now on every episode, we publish your subtitle says Kevin and his guests talk all about the additions of dungeons and dragons, so now dungeons and dragons hits as a single word as multiple words if somebody is searching for it shows up as an important word to Google. So now Google knows this show is about dungeons and dragons, so we eat. Okay. So now, we are in a much better place. We've niche down like we talked about we've gotten those keywords in here. And the other thing I did then was the stuff that was my part of this. So I went in to your to the settings. And I made sure you were updated on. Various platforms, and guess what? I found. Well, I dropped. I dropped the ball. So I did not have in here some of the different things. So I added your Facebook. This is in settings on Lipson, you if you go to settings you can put in keywords and Email and all that stuff. I put in the Facebook URL, I put in your Twitter handle what I found was you were not posting too. 00:08:08 I put an I tunes to even though it was posting the I tunes. I put in that address goes faster, you were not posting to tune in radio. You are not posting to Stitcher. You're not posting to Google play or Google podcasts or Spotify. You are now. So I went through and I made sure every one of those even though technically they don't add up too much for most shows you're there now or you will be in the next couple of days. Those even though you think well if apple is ninety five percent of the downloads. Why do I need to be on all of them? You do you need that all of them? Because what if your show what if the people that listen to tune in radio or totally into your dungeons and dragons show, and you get four hundred dollars on that on tune in radio. And I tunes gets you twenty. We don't know. So the point is for everybody making podcasts out there get him in every channel you can unless that channel is paying you have Stitcher says we want you to be exclusive. And here's a bunch of money to do it. Heck? Yeah. I'll be exclusive. But if they haven't done that. Why would you stay with one put it everywhere? Get it where the customer is getting in front of them that was something I hadn't done it's done. Now, let's get into the thing. You really want to hear about town stew? 00:09:28 Today. We post this episode right on average when we post a new episode you get about twenty downloads of that particular like that day. Okay. I'm not going by particular episode. I'm going by downloads on your feet. Okay. This is an important thing to clarify because the number. I'm going to give you is. Not today's episode did this number. It's your feed to this number today. And if you look at your feed average, it's it's you know, a couple of day, and then I'll post road you'll get like t

It's the first episode of New Media Lab's spinoff - Creator's Lab.  Each week, Rob answers questions from Kevin Long and offers advice for how to have a successful podcast.  Good for newbies and seasoned podcasters alike!   Learn more, subscribe, or contact us at www.southgatemediagroup.com.  You can write to Rob at southgatemediagroup@gmail.com and let us know what you think.  Be sure to rate us and review the episode.  It really helps other people find us.  Thanks!      Kevin's Twitter @TheSwamppit Facebook The Kevin Long Show Rob Southgate’s Twitter @RSouthgate Email  southgatesmallbusiness@gmail.com Website  www.southgatemediagroup.com/newmedialab Patreon  www.patreon.com/newmedialab Pinterest www.pinterest.com/SMGPods/new-media-lab/   SHOW HOSTS: Rob Southgate SHOW EDITOR: Rob Southgate PRODUCER: Rob Southgate   #NewMedia #Podcasting #Business #YouTube #Blogging #Vlogging Transcription 00:00:00 This is a really difficult question. Oh, that's a great question. That's a good question. That is a great question. It's a really good question. I love this question. And I think this really is going to help me kind of meditate and grow on. It wanna hear the answers checkout season two of new media lab with Robert Southgate new episodes every Tuesday available on Spotify. I tunes. Google hod Cass and wherever you subscribe to your favorite podcasts. Welcome to the new media lab, creators lamp island. It's a pretty good name for this. What we're gonna do is. I am going to over. The course of the next. I don't know ten weeks four weeks. We'll see how this last. I'm going to interview Kevin long from the Kevin law show. Hey, kevin. Hey, I actually have not interviewing Kevin what we're going to do with. It's a very horrible thing that we're going to do and I'm gonna put it on a regular free feed. And if it turns out that people are really into this and want to get a little bit more. We might do supplemental episodes that we put on the patriot only. But for now, let's give it away because let's face it people have questions and just to give a little background about you. And I'm sure I want you to jump in on this. Kevin. Kevin is part of our network. He's part of the Southgate media group network came to us what three years ago. 00:01:34 Yes. All right. And wanted to podcast, and boom is a podcast. And here's the deal. First of all, it's very niche the Kevin long show, and we'll get into what the niches in the second is a very specific group that were retargeting with it. And in the course of three years we've seen very tiny growth. Now, I believe that that growth is directly related to what Kevin is or isn't doing. And what I as a network had 'em doing or not doing. I think we can make this show grow. And I think the most important thing here is. Between us very often you and I right on Facebook. It'll be just a quick ask question. I'll give a quick answer boom or out. And then I thought you know, what I bet there are a lot of people that have show. That's three years old. That has you know, whatever let's say fifty listens and episode, and they really can't figure out why am I not up to five hundred or a thousand and they're going to be in the same boat. You are there are also people brand new to podcasting that can learn a hell of a lot before the three year Mark if we start talking about it now. Right. So Kevin I'm going to turn it over to you to get started. I want you to give background about the Tevin long show. What is it Harare? The Kevin long show is a weekly podcast that has to chose. I guess we'll call him shows on Monday. We talk about magic items and magic spells in dungeons and dragons and how you can use them. 00:03:17 In your game. And on Thursday. We have the main Kevin long show where we used to talk about a whole bunch of nerd stuff. But I decided that by original concept was dungeons and dragons, so we're going to go back to focusing on just dungeons and dragons and basically the love of the game. Okay. It's happening in the game as a whole things that like new creator contents for all the old editions one thing that I have coming down the pipeline is some dude in Utah compared what what's characters the Utah Jazz would be if they were in the indie game. So we're gonna look at that. And just dungeons and dragons in all the stuff that comes with it. So you're gonna very specifically talking about that as a property the other the other fitness out there. We have a few shows that I know you listen to there's a thing called actual play podcasts where they played a game. And then you hear your fly on the wall listening to it. And they walk you through it. That's not what you do. You're talking about dungeons and dragons as a fan, so almost like a fan podcast of Dan. And eventually with the original goal was to do an actual play podcast. We're just not there yet as as a show. Okay. Okay. So first of all, here's one thing. I'm going to say. What you just said when we started versus where we are. Now where we started throw it away. We're starting from right now. 00:04:58 Okay. The actual play thing. Let's let's make that part of your vision board. Yup. So right now we have magic Monday. And then we have the Kevin long show on Thursday. The the other thing the the actual play part of it is something that as a creator. We can say well, okay now, it's got legs. Now, we've got a lot of fans now we've got people that are really invested in this. And I want to do this actual play thing. I've got a cast for it. Great. We can either add that to this thread, we can give it its own thread, or that's the type of content that you say, this is my patriotic. Here's the Kevin long show patriot. This is what's going to be the fuel to help keep this going to pay for and what have you and you put your actual play show only on there. We're not there yet. Right. But that is definitely a goal that you want to put a pin. It. Okay. Now, everything you just said if I was starting to show. The very first thing. I would do what I'm going to kick you off with an assignment here real fast. Okay. Is you have already figured out your niche? Okay. What you need to do is figure out where that niche is. So tell me exactly what you're inches in niches deity phantom perfect. And you'd be surprised how many people ask a question like that. And they start talking about all sorts of what gigged of a nerd stuff and all this. Nope. Your niche is fans of DND, which there are a lot of it's a nice broad niche, but it is niche. 00:06:41 Okay. The name the Kevin long show doesn't tell us that. Okay. One thing that we need to do it will upfront. Here we go. We're going to get into assignments. When when you're launching a show. Let's see you're on Lipson. That's where I do all of our stuff from there are different fields that you have to fill in when you're launching the show one is your show description. Okay. So if I go to the Kevin long show right now, which I am going. Two. And I look at it shows settings. Here's what I have showed us corruption. Kevin is buddies discuss all things geeky that's old, and it's horrible. That's not telling us anything to what I need you to do this week is write me a paragraph. Do an elevator pitch about what the Kevin long show is really niche it down. We know that it's fandom for DND. I want it to say that Kevin talks about his phantom for dungeons and dragons and do it in the third person because reading it is not you or is not talking to you. So it's in the third person and give it a good like four or five sentences that really tell the audience. This is what my show is. Here's what we do. Okay. And then from a technical standpoint the last part of it is to give a good setup. Oh, and we can add this later. I'm more concerned about getting that first part. 00:08:14 Right. But we can add like a weekly podcast, though, podcast drops on Tuesdays, or whatever it is that the more information you can give to the audience the better off you are. But in the beginning getting that description right is key. When you when you go down, and you look at things like tags and keywords, I have things like table top nerd geek, dungeons and dragons, it's all in their guess what? Those don't do very much. I know people get very hung up on that in your feed for like Lipson. It turns out I tunes doesn't use those tags. Okay. So really where you want it to get those words is up in your show description. Okay. But it's got to be natural. I know that seems hard. But it's got to be natural. It's a show about dungeons and dragons, guess what we have keywords. Right. All right. Another thing that we did. Right. From the beginning is we call Kevin long show podcast as opposed to buck Kevin long show as soon as you put in front of it, you now are competing with every other show out there that has the word thaw. Yeah, I heard that last week on new media lab. Yeah. Yeah. Dave Jackson talked about it. So that is something we did very well from the beginning, we called it. The cabinet. We call it. Kevin long show. Even though it is when you say it, it's duck Kevin long show. 00:09:37 That's fine. But we gotta fix that show. Description the keywords, I'm not gonna worry about. Okay. From a back end thing. Now, this is something you don't deal with. But they're all these different things. I can do this is where I'm at fault for you where I can start filling in these fields on Lipson, for example. Is there a Kevin long show Facebook page? There is great. I don't have that in here. Is there a Twitter handle not for the Kevin long show? No. But you have one four swamp. It right. Yeah. That would go in here. Okay. If you have your own own Lincoln, we can put that on we need to put your I tunes your tune in your Stitcher your Google, play Google podcast address Spotify. And if you have a YouTube channel, I need that address. Okay. So I will send you a list. This is this is more. I don't expect you to write it down right now. But all those things can go a

Jesse Jackson from Set Lusting Bruce, had Rob Southgate on as a guest.  This is what was discussed when the topic of what's coming up for Southgate Media Group this fall was brought up. Social Media for Southgate Media Group Twitter @SMGPods @WIPFest @womeninpodfest @SMGPodMarathon Instagram @smgpods Facebook https://www.facebook.com/southgatemediagroup/ https://www.facebook.com/wipfestival/ https://www.facebook.com/SMGPodcastMarathon/ Tickets for the Women in Podcasting Festival available via Eventbrite https://www.eventbrite.com/e/women-in-podcasting-festival-tickets-48582435372 Website for Otherworld Theatre https://www.otherworldtheatre.org Tickets for The Winter Wold available via Eventbrite https://www.eventbrite.com/e/the-winter-wolf-tickets-48183065847?utm-medium=discovery&utm-campaign=social&utm-content=attendeeshare&aff=escb&utm-source=cp&utm-term=listing  

Jesse is joined by Rob Southgate to discuss their new book, PodLife: Podcaster's Stories (How they got started, how they stay inspired, and the stories they have to tell.)   To support the Kickstarter for PodLife, go to http://kck.st/2vr8N5d Find PodLife on Facebook at @PodLifeTheBook Rob's Twitter - @RSouthgate Jesse’s Twitter – @jessejacksonDFW Email the show (and Rob) at southgatemediagroup@gmail.com

Taryn Arnold – S1E15 New Media Lab with Rob Southgate       On this episode, Rob’s special guest is Taryn Arnold from Patreon. Learn more, subscribe, or contact us at www.southgatemediagroup.com.  You can write to Rob at southgatemediagroup@gmail.com and let us know what you think.  Be sure to rate us and review the episode.  It really helps other people find us.  Thanks!    Taryn's Twitter @TheTarynArnold Rob Southgate’s Twitter @RSouthgate Email  southgatemediagroup@gmail.com Website  www.southgatemediagroup.com/newmedialab Patreon  www.patreon.com/SouthgateMediaGroup Pinterest www.pinterest.com/SMGPods/new-media-lab/   SHOW HOSTS: Rob Southgate SHOW EDITOR: Rob Southgate PRODUCER: Rob Southgate   #NewMedia #Podcasting #Business #YouTube #Blogging #Vlogging Transcription 00:00:00 In this episode of new media lab is brought to you by tweaked audio to get awesome headphones. Go to tweet dot co dot com and use the coupon code Southgate to get thirty percent off free shipping and a lifetime warranty or you can get there through the link on our website Southgate media group dot com. Welcome. Once again to the new media lab, I'm your host, rob Southgate. Today's special guest is tearing Arnold from patriot. I guess all sorts of questions about best practices. What works. What doesn't and get some really fun insights from her to about patriot. And what people do the works. I hope you enjoyed this much as I did Tarrant. It's all yours. Terron? Thank you so much for joining me in the new media lab, I'm Sor excited here. I'm so stoked. Thank you for having me. No, do you do a lot of these types of interviews. You know, I just ran into a co worker in the hallway. And I was like I'm on another podcast today. It's it's becoming a thing. I think this is probably like my sixth or seventh. But in the last like maybe like ten th but in the last week it's been like a lot. I've maybe done like four or something. Yeah. But it's fun. I like it. I mean, there's nothing better to do than talk about things. He loves so. Yeah, I I agree. I sabotage my whole life to do that. 00:01:36 Beautiful sabotage. Yes. Yes. So, you know, the reason it might be the reason you're getting somebody requests, I got an Email from you. And it said that you're kind of the patriot outreach person. And I went finally somebody. Yeah. Well, we just we're realizing that a lot more people wanna talk about this and want to talk about patriot. An I am all ears. I would clear my day to do this kind of stuff. It's so fun for me. So I'm happy that you that you reached out show all right here in let's let's set this up your your from patriotic. And you're kind of the liaison between the creators. In patriot kind of answer questions and stuff, right? Yeah. Yes. I'm kind of the I'm in charge of Brandon content here. But what that's becoming is. If anybody wants to tweet me if anyone wants to interview me Vinnie wants to call me. I am all ears to answer questions. I love talking about it. It's in easy thing for me to do. I've been here for a little bit over a year. I think I was like the twentieth employees or something. So I've just been around for a bit. And and yeah, I I love to dish any information. The limited knowledge that I have on it. I love to try to share. Right now, I want you to throw out your Twitter and any way that they can reach you. We'll do it again at the end and put it in the show notes but throw it out there right now. 00:03:00 So anyone listening to it's like, you don't really just need to ask a question right now tweet to to tear in what is it is twin I love that. I screwed that up. I wish it was two. Aaron my Twitter can you reach on Twitter at the Taryn Arnold, which is the T A R Y N and then Arnold. And then I do this for for podcasts. I trust that. You're a if you're going to Email me your great person. Please be nice don't yell at me for anything. I've said my Email is Taryn at patriarch dot com, which says T A R Y N. Yeah. And that's something that we phoned. You know, I've been interviewing different people from different, you know, resources for content creators, and it truly is something that I've found is most people just want to answer questions and be cool. And you know, if you've got some kind of. Negative that you wanna throw out there. You know, please. Remember these human beings. You know, you know, I don't get a lot of like, hey, or any I don't get a ton of issues on month thing that I do see a lot of when I give out my Twitter handle, or my Email is people will Email with product requests or things that they wish they could see different which I'm more than happy to respond to. But we do have a at patriots support Twitter handle, and they are full-time dedicated waiting to answer those questions. So to get a more immediate and thorough response. That's definitely the way to go. 00:04:25 Oh, excellent. That's good advice. Yeah. I had a purview from clamor on. And he's very hands on he's one of the creators of it. And he was almost the opposite. It was like contact me. You know, this is you got a problem. Tell me it's funny because there were couple of things that he and I talked about off the show that I'm seeing clamor actually right away said it's a good idea. And I'm starting to see some of that stuff happened. So people really do listen. I know patriot. Is that same way? So. Yep. I'm that. That is good news to hear. I love that. So okay. Let's talk about what patriot can do know. This what we do on the show is we talked to content creators, anybody that's involved in new media. And and it's a pretty broad cut. I mean, I get emails from people that are artists like people from or emails from people that are podcasters bloggers YouTube creators, I know, a guy who runs a coffee shop that writes me because he gets a lot of information from this. So any of these people are game for patriotic. Right. Anybody? Yes. I before I worked here. I thought you know. Okay. So there's there's major categories of people that are on patriotic. There's know podcasters YouTubers comics painters. But now that I worked here long enough. There are everything you can possibly imagine. Is here on patriotic. And that's like a really special and cool thing to be able to say, but yes, if you run a coffee shop, you are more than welcome to join patriotic. If you run a cat adoption place you can join patriot. I say that because they are on patriots. 00:06:09 That isn't. Yes, there are things like that. So yeah, anyone is game. So one of the things when I first started using patriot. We're we're gonna go back on this a little bit. So you kind of get a history we have I think three patriot accounts set up. I'm going to ask you about that a little bit. But before I do that. When I first started one of the things, I did was I looked up podcast. I wouldn't've into search. I typed in podcasts. I didn't find a lot. And what I found. I wasn't really like digging. What they were doing. Now what I look I see a lot more people on there. I do see some some other things one of my questions. Right. There is. Is there anybody who's doing podcasts will start there that you say? Yeah. You know, what they really got it? Right. They're doing a great job on patriots. Somebody that you might want people to look at. That is a great question. There are I mean, there are tons of people that are just crushing it specifically in podcasting. I think it works really well with the model, and what patriotic does I think it's just like a really natural connection for people because you know, podcasters are always pushing content. It's pretty regular. They have a pretty set schedule of the way they release things, and you know, podcast fans are fans like those are people that like you. They like what you make. They listen they stick around until it works really well with patriarch, but people that I think are doing early. 00:07:37 Well, let's see and there I mean, I'm just gonna namedrop for a second storage. Star Trek radio is is on here, which is Neil degrasse Tyson, which is really crazy that he's on patriotic. But but they do it. Well, there's also Tom Merritt. Who does the daily tech news show is on patriotic right now, he has I'm pulling it up right now. He gets fifteen thousand. Dollars per month. He has almost five thousand patrons. And and I mean, he just is the he's such a great example of keep doing just keep making. That's like one of our biggest tips for people. Like, how do I do patriotic wants the best way to do? Art twins the best way to get fans. What's the best way? In a lot of it is, you know, just don't stop making things and any people get so hung up on the thing that they're making in like the one bit like, oh, I'm really putting all my soul into this one podcast. And then I send it out. And oh, it didn't get the reaction that I wanted. I'm just gonna sit here and cry for a little bit like there's no time for that. In this world. Like, everyone is make this no time for that. Like every by the the time, you spend crying. They're spend thirty more podcasts in your avenue that have just released. So it's like you just make the next thing and hope that it's better or find small tweaks to make anyway, it when you land on the daily tech new show on there. 00:09:01 Patient page, which is just patriot on dot com slash DT. NS? His first line is Tom Merritt has done more than two thousand episodes of the daily tech new show your dislike. Wow, this guy just keeps on rocking, and you can see with his rewards and his milestones. It is goals in all these things. He just he does a really awesome job with patriotic end. Yeah. He he's he's a great example. No, you don't. It's great. I'm glad you brought this up 'cause I pulled it up, and he is rocking it crush. And this is this is a single show. This daily tech news is a single show. Now, I always have this. Position. That's a little bit different because my wife, and I own a network we have eighty seven shows, and and it puts