Andrea Klunder – S2E3 New Media Lab with Rob Southgate      

On this episode, Rob’s special guest is Andrea Klunder, your Podcast Boss from Podcast Envy and The Creative Impostor.

Learn more, subscribe, or contact us at www.southgatemediagroup.com.  You can write to Rob at southgatemediagroup@gmail.com and let us know what you think.  Be sure to rate us and review the episode.  It really helps other people find us.  Thanks!   

Andrea's Twitter @AndreaKlunder

Andrea's Website The Creative Impostor

Rob Southgate’s Twitter @RSouthgate

Email  southgatesmallbusiness@gmail.com

Website  www.southgatemediagroup.com/newmedialab

Patreon  www.patreon.com/newmedialab

Pinterest www.pinterest.com/SMGPods/new-media-lab/

SHOW HOSTS: Rob Southgate

SHOW EDITOR: Rob Southgate

PRODUCER: Rob Southgate

 
#NewMedia #Podcasting #Business #YouTube #Blogging #Vlogging

Transcription

  00:00:00  This is a really difficult question. Oh, that's a great question. That's a good question. That is a great question. It's a really good question. I love this question. And I think this really is going to help me kind of meditate and grow on it. Want to hear the answers checkout season two of new media lab with Robert Southgate new episodes every Tuesday available on Spotify. I tunes. Google hod Cass and wherever you subscribe to your favorite podcasts. Welcome back to new media lab. I am so happy you've decided to join me. Again. I am rob Southgate your host. This week's guest is Andrea Klunder from podcast and be and the creative imposter both shows are exceptional and deserve your time. In fact, I think everyone that listens to media lab. Should subscribe to podcast envy as well. Can you tell them a big fan before we get to the interview I do have a little business to take care of? I a show like this is best for the audience and hosting gauged with each other. In other words, get in conversation with me either through Email, Facebook, Twitter, Instagram patriot or anyplace else. You can find me the Email for this show is Southgate Spall business at gmaiLcom, send me your questions and comments. I promise you I'll respond you can find new media lab on Facebook by searching new media lab show. You can follow me on Twitter at our Southgate or Instagram at rob Southgate.  00:01:38  Our networks website is Southgate media group dot com where you can find this as well as over one hundred other podcasts, plus blogs, and videos, and so much more. Finely, follow our newest endeavor on Twitter at Indy podcast project and be sure to use the hashtag support. Indie podcasts when posting your own show or sharing anything podcast related. Did you know we have a patriotic page. I've set up the new media lab patriotic page to help offset the cost of doing this podcast. I don't see patriots tip jar. It's much much more than that in order to provide value to the new media lab patrons I asked another question of each interviewee that I'm not sharing on the free version of this show. Only supporters will get the answers the question. How do you monetize podcast? Yeah. I know the question they all get asked. And that you get asked all the time. If you're a podcast. After the answers. I got back were incredible. You don't wanna miss out on these each week? I plan to post the answers to the question by the guest featured on the free show exclusively for supporters on patriotic. I also plan to post unedited versions of some of the interviews occasionally as well. My suggestion. Pause the podcast. Go to patriotdepot dot com slash new media lab and become a patron today. After you've done that come on back. Listen to this episode. This week's guest is Andrea Klunder from podcast envy. Our interview interviews chock full of information, and ideas that are unique from any of the other guests and absolutely fantastic. Andrea really understands what it takes to be a successful podcast and freely. Shares her thoughts right here enjoy. So Andrea thank you so much for being on. I have some questions here. I up can you? Describe your podcast.  00:03:40  Sure. I have two podcasts right now. The original podcast that I started with and have had the longest is the creative imposter, and that show is all about creativity. Entrepreneurship mindset, and as the name implies imposter syndrome, and it's kind of wide topic show in that. I interview different creative. Individuals anything from. Artists performers writers to entrepreneurs to healers to therapists to all kinds of different types of professions, who I see doing something uniquely creative and outside of the box. And we talk about a lot of different things. But the conversation always comes back to and focuses around this idea of imposter syndrome and self doubt, and how to move beyond those feelings and still create an still put work out there, despite whatever is going on internally in your own mind. And then I also do solo episodes on that show usually riffing off of some kind of topic that came up in one of the interviews, and or talking about relevant examples from my own life that show is at the time of this recording currently on a little bit of a hiatus since last summer, but will be coming back with some kind. New inventive format in two thousand nineteen that I'm working on. And then my current show that is active at this moment is podcast envy. And the podcast envy is a show all about how to craft a podcast that matters. So it's a lot of podcasting tips in advice beyond sort of just the what's the best microphone to us. And how do I make money on my show?  00:05:36  We talk about little deeper things like how to build community or how to make a show that makes some kind of positive social impact some of those deeper kinds of questions what to do when you're feeling burned out, and you don't wanna make your show anymore. And I alternate again between interviews with other podcasters to see how they're doing things. And then also dispensing advice, as I guess this persona that I've taken on as being your podcast boss when did you start podcasting? So I launched the creative imposter in. In October of two thousand fifteen and that was my first show, and that has been steady up until summer of two thousand eight teen and we'll come back in two thousand nineteen. So that's what three years about three years ago and and podcast envy. Launched this past, sir. Just before I decided to take the highest with the other show, partly because managing to shows. In addition to everything else, I do is kind of insane has so podcast envy. Has only been out for August September October for about four months. Great interpret, this all you like are you a celebrity? I would say no, I just had I mentor a group of high school students, and they produce a show called power your story. And we just interviewed someone today who's a professional storyteller in Chicago. And they asked her if she knew anyone famous or had worked with anyone fame. Mous and or any celebrities, and she laughed and she said defense on how you define celebrity. And so I would say, no, although I have been building more.  00:07:25  What would I say brand awareness around myself? I would say that more and more people in the podcasting space know, who I am as a result of my podcast. So I would not call myself a celebrity by any means, but definitely my network in my circle of influence has expanded since I began podcasting. Do you think that gaining audience today is the same as when you started podcasting? Yes. And no, no. Because I had no idea how to gain an audience when I started I had not any shred of a clue as to how to promote my show other than just making sure that it was in as many directories like apple podcasts in Stitcher and Google, and I mean at that time Spotify did not exist as a directory, but does now I really had no idea how to build an audience or get a following other than just telling the the small network of people that I have and the magic of IT tunes, basically. But now it's different because I have learned a lot more about marketing and positioning and have been more intentional and conscientious about how I'm positioning things specifically with podcast envy. So I just have more knowledge and more of a plan. And also, my approach has changed. Rather than just thinking of it as a podcast that I am promoting and marketing, I'm thinking of it as the whole brand over all. And so there are some people who may never listen to my podcast, but they're still some way in which the brand might be useful to them or they might engage with me on social media. Even if they're never going to actually listen to the podcast water. Three key things you've done to grow your audience.  00:09:21  So one thing that has been huge is public speaking. And that is a combination of applying to speak at conferences. I just spoke at podcast movement this past summer for the first time, which was great and definitely gave me a bump in listenership. Also, I seek out opera -tunities here in Chicago locally to speak about podcasting and do free intro workshops. There's a place called nextdoor Chicago that offers free classes in the evenings centered mostly around being an entrepreneur business startup in that sort of thing, and I do quarterly free classes there, and that has really built up my audience and gotten more listeners for the show. And also, my client base, I might add. So just finding opportunities to speak about podca