Brent Hand – S2E2 New Media Lab with Rob Southgate      

On this episode, Rob’s special guest is Brent Hand from the Hysteria 51 Podcast.

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Brent's Twitter @Hysteria51Pod

Brent's Website Hysteria51.com

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SHOW HOSTS: Rob Southgate

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#NewMedia #Podcasting #Business #YouTube #Blogging #Vlogging

00:00:00
This is a really difficult question. Oh, that's a great question. That's a good question. That is a great question. It's a really good question. I love this question. And I think this really is going to help me kind of meditate and grow on it. Want to hear the answers checkout season two of new media lab with Robert Southgate new episodes every Tuesday available on Spotify. I tunes. Google hod Cass and wherever you subscribe to your favorite podcasts. Welcome back to new media lab. I am rob Southgate your host. And I am so happy you've decided to join me on this journey last week's interview with Dave Jackson sparked a lot of questions I messages and emails about specific points that David made. I hope the answers I provided offered a little insight please keep writing in with DA's and questions. The Email here is Southgate small business at g mail dot com. And that's exactly what Kevin long did he wrote in asking about the value of getting on platforms other than I tunes? This started a conversation that resulted in a second show on this feed on Tuesday, we launched our first creators lab, we made it up on the spot basically because there was way more getting asked by Kevin than a couple of simple sentences on Facebook messenger, would've answered it's really cool. Kevin came on and asked a bunch of questions. He's had his show the Kevin long show for a while now. But like all of us.

00:01:38
Us. He still has a lot to learn each week will address concepts to build and strengthen his podcast. Plus, I'll answer the questions that came up for Kevin after listening to the latest episode of the show, it's such a cool project. And I am really excited about it. As we progress will track his downloads and other data to see if our experiment is having an effect. I encourage you to listen and try some of these concepts for your own shows. So this is a great time to give my social media information. So you can get in conversation with me too. You can find new media lab on Facebook by searching at new media lab show. You can follow me on Twitter at our Southgate or an Instagram at rob Southgate. Our networks website is Southgate media group dot com where you can find this as well. As over a hundred other podcasts, and blogs and videos. There's just so much there. Finally, follow our newest endeavor on Twitter at Indy podcast project and be sure to use the hashtag. Support indie podcasts when post in your own shows or sharing anything podcast related. Did you know that we have a patriot page for those of you that don't know patriot. As a way for you to support artists and content creators directly I've set one up for the new media lab to help offset the cost of doing this podcast. I don't see patriot as like a tip jar. It's a lot more than that in order to provide value to the new media lab, patrons I asked another question of each person, I interviewed that I'm not sharing on the free version of the show only supporters on patron will get those answers the question. How do you monetize?

00:03:19
Yeah. I know the big question that we all asking that. We get asked all the time the answers, I got back were incredible. You don't wanna miss out on these each week? I plan to post the answers to the question by the guest featured on the free show exclusively for supporters on patriot. I also plan to post unedited versions of some of the. The interviews occasionally as well. My suggestion. Pause this podcast, go to patriot dot com slash new media lab and become a patron right now. After you've done that come on back and listen to this episode. This week's guest is Brent hand from the hysteria. Fifty one podcast. It's a great show. That is absolutely killing it. I know Brent because he's a member of the Facebook groups, Chicago, podcasters unite and Chicago podcasters both of which I add men we met when we and his producer and wife. Lisa came to a podcast or meet up that we had put on since then Brent ni- run into each other constantly on the various podcast or groups that were members of Brenton is co host John Goforth are building a solid following. And have created a podcast. That is entertaining. As it is unique. I am honored that Brent offered. His wonderful insights to my thesis. And that he joined me for this interview. Why don't you? Describe your podcast. Yes. I am the co host of hysteria fifty one we've been doing it. We actually just had our two year anniversary in September. We are a comedy.

00:04:48
I show we talk about conspiracy theories and the paranormal and the strange and anything weird that we can think of we cover that. And you can find us anywhere with Bod catchers, just look up hysteria fifty one. We also have a Facebook page as everyone podcast hysteria nation is a Facebook group and hysteria fifty-one dot com. If in case you forget any of that stuff where easy to find. Okay. So so Brent win. Did you start podcasting? So I started podcasting. We started in late twenty fifteen my current show hysteria fifty one we started in September of twenty sixteen. I had two shows previously that didn't take off the show that it lasts the longest before this was one called Radyr fad. And we went about six months on it and hysteria fifty-one kind of took off. But so coming up on three years for for solid podcasting. And how many episodes are you posting in a month four we you wanna week we released a new episode every Monday excellent. And is that consistent is at year round. Yeah. Yeah. Every week. Yeah. Yeah. So so far we've never missed a week fingers crossed stays up. Are you? I'm gonna ask another question here and interpret this the way you want, right. Are you a celebrity or is anyone associated with your podcast a celebrity? I'm not even a household. Name of my own household now, I have not as liberty. You know, people at the podcast and CUNY my know me because I'm active, but no, I'm not a celebrity in any way, shape or form.

00:06:28
And and your partner is not either. No, no, not at all. Not at all. I wish I wish we would have because we we sure wouldn't of had to of fought and clawed. And Doug to get to where we are. But no, no, no, we are not. So that actually negates the next question, which is where you celebrity when you're starting s. No, I was not I was not do you feel like you're gaining celebrity at this point. We do you know what? So my wife, and I we always judge that as far as like, how many Facebook friends requests. So my wife is she helps produces show we actually had to make her a fake Facebook page because she got so many friend requests and stuff like that not a fake one. But we made her like page, so I guess the more downloads and the more publicity. We get we get a lot more people wanting to reach out and talk to us and things like that. But I I definitely wouldn't call it celebrity when you do show people wanna talk to you people want to interact people wanna get to know you because I think. I think that the difference between, you know, a lot of things in podcasting is people feel that they really get to know the person. And and because of that kind of leads into I want to know this person, I want to be friends, I want to interact with them. That's my own opinion.

00:07:43
I guess sure. Sure. Okay. Now, we're going to get into some of the meat here. Sure. Do you think that gaining audience today is the same as when you started this? We've been lucky in finding an audience it's very vocal, and they love to share us. And that's been one of our biggest things are audiences been big supporters. That's something we'd locked into. We've tried as I said, you know, I had ratified and we had a couple of shows before and we tried to reproduce that. And didn't have the best. And and in ways, I guess you could say it's easier because podcasting and podcast is so much easier. Find and are a much bigger piece of the cultural zeitgeist, I guess, you could say the flip side is there so many shows that's hard to gain attention attraction, because you're you know, you're in a sea of other shows. So it's kind of a double edged sword. But you know, you go out and buy yourself a new car right now. And now, they're putting podcast apps built into the stereos and stuff. So that's not a that's not a bad thing. I'm so it's definitely easier. At least you find podcasts. But it's still a lot of of them out there. So yeah, I know that that I was reading a thing recently that that most cars on the road or about twelve years old, which means pod catchers or not there, which is one of the problems as it becomes more prevalent in the automotive industry. It's going to make it easier. It's going to be trouble for mainstrea