On this episode, Rob’s special guest is Dave Jackson from the School of Podcasting. 

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Dave's Twitter @learntopodcast

Dave's Website SchoolofPodcasting.com

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Email  southgatesmallbusiness@gmail.com

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SHOW HOSTS: Rob Southgate

SHOW EDITOR: Rob Southgate

PRODUCER: Rob Southgate

 
#NewMedia #Podcasting #Business #YouTube #Blogging #Vlogging

00:00:09
Welcome to the second season of new media lab. I m your host Robert Southgate, and it is great to be back. Lifer means world wind since post in the last episode of this podcast. It's hard to believe the last new media lab posted two and a half years ago, yet your we are right after launching the show, I started in MBA program in marketing Roosevelt university, which I just completed a couple of weeks ago as part of Miami. A I had the opportunity to an independent study which involved with the business side of podcasting. The thesis I had to prove was this podcast did not need to have a celebrity as a host to attract a large audience. It's a mixture of audience engagement consistency. And increasing visibility. The analytical process, I employed to prove my thesis was I enter viewed sixteen podcasters with audiences from fifty purpose owed to over three hundred thousand per episode. I asked everyone the same ten questions the answers. I got had a lot of similarities yet were all very different at the same time. The bottom line is I got a lot of incredible information out of each. And every interview I asked how they engaged with their audience their social media tactics, timing and consistency of show posting how they perceive gaining market share today compared to when they started podcasting. And what the host dude, which she high visibility we discussed best practices and what they perceive as the secret to their success.

00:01:44
It was an absolutely fascinating project the provided insights, well beyond what my thesis posited being a content marketer. I couldn't simply conduct all these interviews. Filter them down into a paper and turn it in for a great and just leave it at that. I recorded these interviews and planned to share them right here on new media lab. And don't worry. I was up front about this with all my guests. In fact, they were all enthusiastic willing participants so much so that they agreed to help with another little project, but more on that in a moment. This is a really difficult question. That's a great question. Good question. That is a great question. It's a really good question. I love this question. And I think this really is going to help me kind of meditate and grow on. It wanna hear the answers checkout season two of new media lab with Robert Southgate new episodes every Tuesday available on Spotify. I tunes Google hod casts, and wherever you subscribe to your favorite podcasts. The second part of this project is I've launched a patriot page for those who don't know patriots away for you to support the artists and. Content creators directly I've set up. The new media lab patriot page to help offset the cost of doing this podcast. I don't see patriotic as a tip jar. It's much more than that in order to provide value to the new media lab patrons I asked another question of each interviewee that I'm not sharing on the free version of the show. Only supporters will get the answers the question. How do you monetize?

00:03:22
Yeah. I know the question you get asked all the time. If you're a podcast or that you ask every podcast you run into the answers. I got back were incredible. You don't wanna miss out on these each week? I plan to post the answers to this question by the guest featured on the free show exclusively for the supporters on patriot. I also plan to post unedited versions of some of the interviews casually as well. For example, one interview was over two hours long, and Chuck full of ideas and information that simply I couldn't fit. It in the paper, I was writing. But that you will definitely want to hear my suggestion. Pause this podcast, go to patriot dot com slash new media lab and become a patron after you've done that come on back and listen to this episode. Also, if you wanna connect with the show, you can Email us at Southgate small business at gmaiLcom, you can find new media lab on Facebook by searching at new media lab show. You can follow me personally on Twitter at our Southgate or on Instagram at rob Southgate. Our networks website is Southgate media group dot com where you can find this as well. As over a hundred other podcasts, plus blogs, videos, Ben much more. Finely, follow our newest endeavor on Twitter at Indy podcast project and be sure to use the hashtag support. Indie podcasts when posting your own shows or sharing anything that's podcast related. Our first guest of season to his Dave Jackson.

00:04:55
You may know him from the school podcasting. If you don't pause this and go subscribe to that show right now, you can come back and pick up right where we are. Okay. Great. I'm really glad you came back. Dave is been podcasting since April of two thousand five in helped hundreds if not thousands of podcasters launch and improve their shows when we started our network Southgate media group, Dave was one of the first people we turn to he is full of excellent information and shares it freely. There are many reasons. Dave Jackson was inducted into the academy of podcasters all fame at the two thousand eighteen podcast movement. He is simply an icon. And I am thrilled that he joined me for this interview. So Dave describe your podcast, it's called the school of podcasting. Hopefully, that's obvious enough. And I help people plan launch and then grow if they want to monetize their podcast for this question. I know you do it a lot of different podcasts. I'm asking. When did you start podcasting? I wanted to win you started and win school podcasting started. I started in my very first one. That's a great question was in April of two thousand five I was doing a blog for musician. So I turned what would eventually become the marketing musician podcast. It's been under three different names because I could never find the right one. But that was back in April of two thousand five and I'm going to say six months after that came the school podcasting because I was losing my job. And it's hilarious. Because the the one thing I tell people to do do not get an podcasting for fast money, and I needed a job that had flexible hours because I was going to go back to school, and I needed something to keep me in my phone in my car, and and maybe some insurance in their possibly food. And so I said well.

00:06:51
This whole membership thing seems to be the big buzz, and this podcasting things to be the big buzz. I'm gonna put the two together. And maybe I'll make some money, which is why I was also doing ATar lessons. I was you name it. I was doing it to make money because the first couple years were painful in the monetization world. Are you? A celebrity depends on the room. I walking into I would say, no, I'm not a celebrity. But when I was just in DC this last weekend, and I had somebody brought over to me from somebody already knew that said somebody wanted to meet you, but they were afraid to come over. And I'm like in my head. I'm thinking, I'm the most I try to be the most approachable person on the planet. And when I was at social media marketing world, I was walking down the hall and had somebody look up and go. Oh, wow. And I turned around, and there's nobody else in the hallway, and I go are you allowing me? And she goes are you Dave Jackson, I go. Yeah. And. Like, she's like, oh my gosh. I was like so that is always kind of bizarre. And so based on that, I would say, yes, I'm a celebrity, except if I walk into a room at say podcast movement. I was in there this year, and there was a whole bunch of people from radio in other areas that my little bubble, and nobody had a clue I was so it kinda depends on the audience. But you know, that's we have to define I mean, the academy of podcasters hall of fame that makes it sound like, miss elaborately. But when I go to the grocery store, don't get any discounts. And I don't know people, you know, I don't have to run from the car to the grocery. So no, I don't think I miss elaborately. I think it just depends on what audience I'm standing in one. Ed, you would also then I assume say that V celebrity that you do have doesn't really affect downloads. No, not really I mean, it's what happens is in. This is what I'm always trying to do is plant seeds. When somebody goes, I'm thinking of starting a podcast who.

00:08:51
I listen to hopefully that answer is is Dave Jackson. I had a thing. There was a an event called the new the expo and the former head of the podcast track. Step down in the guy asked Lipson immediate hosting company. This is before I worked there the guy from blueberry. And the guy from speaker all three of them said, what do you think about Dave Jackson? And so that is what I'm always looking for.