Ricky Diaz – S1E16 New Media Lab with Rob Southgate      

On this episode, Rob’s special guest is Ricky Diaz, host of the Primatech Files Podcast and blogger for TVBinges.com.  Rob and Ricky discuss strategies for getting guests, launching a successful podcast, and insights into his social media strategy.

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Ricky's Twitter @rickyjdiaz / Podcast @PrimatechFiles

Rob Southgate’s Twitter @RSouthgate

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Website  www.southgatemediagroup.com/newmedialab

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SHOW HOSTS: Rob Southgate

SHOW EDITOR: Rob Southgate

PRODUCER: Rob Southgate

 
#NewMedia #Podcasting #Business #YouTube #Blogging #Vlogging

Transcription

00:00:00
In this episode of new media lab is brought to you by tweaked audio to get awesome headphones. Go to tweet dot co dot com and use the coupon code Southgate to get thirty percent off free shipping and a lifetime warranty or you can get through the link on our website Southgate media group dot com. Welcome to the new media lab. I am your host rob Southgate day. Very special s I have Ricky the as he is a podcast from our network. And he does the private tech by which is a show all about the show heroes. It's been really successful for us. He gives us a lot of insights into his social media strategy and kind of how that show organically grew into being such a large force. So here he is Ricky as Ricky thank you so much for joining me here in the new media lab, this has been a long time coming man, I I I was really excited to see that we could line this up for those that don't know Ricky Ricky is in the UK, I'm in the United States, and we've got some time differences there, and we're both super busy. So getting you on here. This is literally the first time we've spoken to definitely I just wanna say. Before we get into this just wanna say, thank you. Rub. Putting up with me, and my OCD, and how particular I can be. I know it's what me a while to Lilith to get used to it. So I'm glad that you know, it's been clear sailing with you as well. So yeah.

00:01:44
Oh my gosh. You're OCD doesn't bother me at all. In fact, I feel so blessed to have you here. A Martin I talk about that all the time. And that's another funny thing before you started doing prime attack. Ricky does the private files for the Southgate media group and four you started doing prime attack files, which is what we're here to talk about. You you were working for TV benches show ratings TV, which were partnered with and it's funny because we were talking online, but you were like the only one from there that I didn't know at I kept getting these notices from Ricky like loves TV McHugh loves movies and Katina's, and I'm going who is this. How how does he not hitting my radar this? And then one day Lilith sent me a note said Ricky, and I are doing the show, and I was like how do you Lilith, and I guess we just hired Ricky. So I it's great. But I think it was a long time coming for this to happen. Definitely. So Ricky tell us a little about yourself before we get into prime tech vials. What's your background? You're a new media person. That's for sure. So let's hear it. So yeah. Basically, I work in post production over here in the UK a kind of been doing it for a couple of years now. But most of my stuff comes from. Well, the the beginning of the story is by see I went away on cruise ships for a couple of years, and I I didn't watch TV. And when I go back, I just ended up binge-watching loss stuff and found the joys of Twitter from Twitter, I met Kyle, and blah, and then it will kind of started from the like I'd start joining up with them to from. We love we love TV more to show ratings to TV binges. And then fruit Kyle is where I met kind of Lilith, and that's where primates at clause came from now premature files, but I don't want to get into that too much yet. Because I want to talk about what you do a little bit proprietary files is about heroes. Are you a huge heroes fan is that why that niche attracted you, or did you just see it as an opportunity?

00:03:53
Oh, no. I've always been like a really big here. I was found. It was one of the TV shows. I used to love is a I'd say a teenager. But. Yeah, it was it was one of the shows that I I re-. Really got into inside light checking back on the mythology because there was so much extra content. The heroes. It wasn't just the TV program. There was like comic books that was like online games. They had a. Oh, jeez. And I was checking all of the out, and then when it ended I was working on all PG boards, and like all my knowledge from heroes came from that all PG Boyd because I was trying to make you as canon as possible while diverging at the same time, and I was on that site for a good couple of years. Then that was it here. A kind of left there to go traveling than when I came back started working for Kyle, and blah, and then heroes reborn came out. And I was like if there was one show I wanna pug cost about it's going to be here rose so reached out to Lilith and the rest is history. Yeah. The rest is will the reason that I wanted to have you on number one. I wanted to talk to you about your social media strategy. I wanna talk about you know, how you've done some of this stuff. For the listener the reason that I specifically wanted to talk to Ricky is with prime attack files, which from a from a standpoint of TV shows is pretty niche. We think about it heroes. Reborn was how many episodes dozen.

00:05:20
Yeah. Thirteen episode series. That's that's bringing back a series. That's years old that only lasted what three or four seasons full. And and with all that behind it. You have so far put together a hundred sixty four episodes or actually more in the in the can here and your your numbers from a download perspective are like quadruple, our highest show was the is the niche isn't it in it is niche? Yeah, definitely heroes was always kind of like a big. It was one of those shows that came about just a run round about the the good the sweet spot of TV in the second. And I think they called it the second viewing experience so like Twitter, and I think they had like little things that you could watch in the commercial break. So that kind of stuff, and it was one of the first TV programs. I remember I think lost was big on it as well. But that was the whole mythology behind it that you kind of have to look if you were really big fan online, and they kept to the little people that way, and they kind of stayed. And so I think the online heroes fandom is as is as much as sometimes it infuriates may it's one of the most passionate fan bases. There is whether they like it or not so yeah. Yeah. Well, it's to me. It's just fascinating. And you mentioned lost lost his actually when I've talked to other other podcasters to pop culture stuff lost his touchstone where the the two that come up every time the say, the reason I started podcasting was fixation on loss in a fixation on X files. Then I really think you've hit on something. I think there's a fixation on heroes.

00:07:05
Does that most people don't put at the top of their mind? But as soon as you said, I wanna do prime attack files, I'm going to be talking heroes somebody who hadn't myself who hadn't thought about heroes in awhile got really excited and started thinking, oh my gosh. I used to read all this stuff. And I hope the comics are good. I got like right back to it. The ironic thing is I didn't watch a single episode of heroes reborn podcast. So that's right now that was intended to be a thirteen week series. And they'd they said that from the beginning. But have you heard any rumblings are they bringing it back? No. I don't think at the moment when it when it was a when it finished its run. It was it's it's a very click by thing to say about the show has been canceled. But they always said that it was going to be a, well, it just depends on your point of view. Like, Tim crane has always said it was going to be a one and done. But you know, if it was more kind of a need for it. That there was a possibility of it coming back, and it didn't do too well in the writing. So a lot of people would said, oh, well, you know, that's what they would say. If it if it was going to come back. It would have come back. But obviously because it's it's been canceled. But on show.

00:08:20
I don't necessarily buy that with this. I think that that this series was meant to be a chapter and this series seems like something that has a joy, call it a second life it. Yes. It can live in other formats kinda like Buffy has gone onto live comics. And yeah, those comments are popular, you know, I think this i