Rob follows up with Kevin about how the social media tactics worked from the last episode.  Social media calendars are discussed and how to use them effectively.  Plus Rob breaks down episode art and the important sizes to create.  

Each week, Rob answers questions from Kevin Long and offers advice on how to have a successful podcast.  Good for newbies and seasoned podcasters alike!  

Learn more, subscribe, or contact us at www.southgatemediagroup.com.  You can write to Rob at southgatemediagroup@gmail.com and let us know what you think.  Be sure to rate us and review the episode.  It really helps other people find us.  Thanks!   

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#NewMedia #Podcasting #Business #YouTube #Blogging #Vlogging

Transcription

00:00:00
This is a really difficult question. Oh, that's a great question. That's a good question. That is a great question. It's a really good question. I love this question. And I think this really is going to help me kind of meditate and grow on it. Want to hear the answers checkout season two of new media lab with Robert Southgate new episodes every Tuesday available on Spotify. I tunes. Google hod Cass and wherever you subscribe to your favorite podcasts. Welcome back to the new media lab. This is the creator's lab. I have with me Kevin long from the Kevin long show. And I am your host, rob Southgate. We are in week three of this experiment. We'll call it that somebody. You sounds great. All right. So let's recap just a little bit. I actually we didn't do it for a couple of weeks. And there's a reason there's couple of reasons one is some craziness on our end. We got asked to do a couple of pockets Marathon's that are coming up at like four weeks. So, wow, that's cool. I have underwater trying to figure that out. But number two after that last conversation, we had I gave you some some homework, and I wanted to give it time to do something one thing that that podcasters I thought about this after we did that one thing the podcasters tend to think is I am going to make one tweet and I'm going to. See an effect.

00:01:41
Not true. It takes time. Everything takes time. You don't just build an audience overnight. Although there are times you'll see a spike like we did after week what we're going to go back, and I'm gonna talk to you about where the numbers are now because they are different again. But before we do that. I wanna talk about that homework. We did. Did you do that social media stuff that I was talking about? I noticed that the first time right after you gave it I was really good at doing five five posts out the day for, hey, here's the show or hey, here's this thing. But the last two shows of come out I wasn't as diligent in posting five separate hosts ended you those all in one day. I did do the first time it was five in one day. And then the last two shows it was just, hey, here's my show and totally forgot about it. Okay. And did you do the case you missed it posted do those? And did you have any interaction from any of this? I had one. The first magic Monday that we did after we talked. I had one guy on Twitter. Get back to me and say, hey, this is what I do in my own cool. All right. Very cool. So there was a little bit of engagement there. Now, here's the thing coming like, I said it takes a while for the stuff to build up.

00:03:13
Yeah. And engagement is a real tough one. It takes a while for that to kick ins- you have to be diligent you have to keep at it. Now, something that I did and one interaction is good. I gotta tell you something that I did in the interim here between these shows I created a social media calendar for people used just basic one. And then I shared the one that I was using four new media lab two points on that number one. I already have not used my social media calendar that I created. So if you fail added, if you don't do it don't call it a failed to say, you know, what a started now or maybe it's too much at this point. But. I know that that is a best practice for me. I literally just couldn't pull the time together to set up a month's worth of post when I do it. I will actually create that. So that literally twenty five out of the thirty days are done in one day ready to push out there. Okay. So I just wanted to let people know that a even though I'm talking about it. Trust me. I am not perfect in any way. And I understand it takes time. I want you to understand that to now. Did you look at that social media calendar thing that I share I like that it, and I need to I need to do it. Yeah.

00:04:32
You know? Here's a thing. You could do Kevin is take take what we did with the five posts try to make that a habit. Okay. And try to make the case you missed of a habit. And then look at that calendar and say, okay, can I get it? So I'm doing something each day doesn't have to fit the counter just something maybe look at the cow. Lindor and say oh today. I might try this great. So it's not like you have to look at it and say, oh, rob said, we should do an Instagram post on Wednesday. And then we should do an encasement stuff Thursday, and they should do this on Friday. Many just if you can't think of something to post look at the calendar. What does it say for the day, and you go, oh, I could throw a quote up there? Boom done talking. You have one of the easiest things in the world. You could literally as long as you have your hashtags that we talked about locked and loaded. You could literally share a piece of D artwork. He could share pictures of dice. I mean, there are people that all they wanna see are the different types of dice out there. You could just search the internet find that setups pictures each day, boom, you've got interaction you've got something or take a quote type in Gary guy gags quotes and put those up, you know, it's really simple stuff. It's nothing that use a lot of brain power for and it should take you about thirty seconds of your old day.

00:05:54
Okay. So let's talk about your numbers. What's happened? On that last one we were celebrated because we went over one hundred right right in one day, you have gone right back to where you were. Okay. Do not disappointed with that. I think the reason that we jumped up to one hundred is because of what I did on the back end of not taking credit for this. I'm telling you the reality on the back end. I submitted you to various platforms when you do that it starts painting around and it showed up downloads on here. So now, we have the show in more places for people to find it. Now, it's all about building that awareness, and it will start to really grow before you think that I'm going like. Yeah. It's because what I did if you look at some of my shows take this show for temple. I did the same thing. I added this to to to various platforms that it wasn't on. And I hit a day where the number spiked. I went oh, cool as I started thinking about it was like, yeah. It's ping around. That's why that's happening. Right. So now now we've set the table all of our stuff is right. Let's get in there and promoted to try to draw attention. Okay. You said you said you have a question. What's your question? I do on the show with wanna say entry ah from the creative imposter.

00:07:23
Yep. She says one original post on Lincoln every day. Yes. So what she's doing is? She does video every single day and they're about a minute long. And it is her heaven connection on Lincoln Lincoln is a phenomenal platform when you understand how to use it. I do not use it properly yet when I wrote the blog post about the social media calendar, I put it up on there. And it got a lot of response. If you look at our website, you look at the ticks a lot of traffic. Came from that Linden post. That's Andrea is doing that every day. And I believe she's making video everyday, I might be wrong. She might be doing a blog post or posted show. She might be using that same type of strategy strategy that we were talking about of have something unique each day. But I know for awhile there, she was doing a short video every day. And it would be something about training or whatever. In your case, you could do the same thing. But once again, Kevin that's a lot of content. When you're you're still trying to get your feet, you know, stable on this whole, how do I tweet every day? How do I do Facebook every day? Right. And my concern is I was trained that linked in is a professional website. So like my net would be even niche ear on link dead. Sure. But what you're doing is. You're not how do I say this on Lincoln? You're promoting your business which is.

00:08:58
This show. Okay. So you're saying I have a new episode. Here's my new episode. We talk about this. And then maybe on the next day post the question very specific to the industry or the people that that are very involved in it create content right for the platform. That's something that I'm stickler about. And that's why I haven't really gripped what I do on Linden yet. Because I wanna make sure the content creating there is proper rattling is about business. But that doesn't mean you can't post your s