How to start selling on Etsy for therapists - what you need to know before you begin so that you get great results! Get clients from your website: https://sales.brooklynstorme.com/website-wellness-check-up-aud/ Convert more inquiry and discovery calls with this new way! https://sales.brooklynstorme.com/un-discovery-call/ Get personalised help for your private practice: https://sales.brooklynstorme.com/momentum/ Get templates and create your own products to sell here: https://yoursecretweaponplr.com/new56280825
How to Create a Successful Private Practice Faster (Without Burning Out) Description: In this episode, I share the real way to create a successful private practice faster—by mastering one thing at a time instead of layering on tasks that don’t move the needle. If you’re a counsellor, psychologist, social worker, or play therapist who feels overwhelmed by “do-all-the-things” advice, this episode will help you find clarity and direction so you can fill your diary sooner. You’ll hear about the stages every therapist goes through (from uninformed optimism to informed pessimism), why your website is often the missing link, and how to tell if your funnel is broken at the top, middle, or bottom. You’ll also learn when passive income *actually* makes sense for your practice (hint: not until your main offer is stable). Quick win action step: Open your website and ask yourself, “Would a time-poor, stressed parent know what I do and how to book in under 10 seconds?” If not, update your homepage today with one clear headline, one short proof statement, and one bold “Book Now” button. Helpful links: Practice Momentum: [https://sales.brooklynstorme.com/momentum/]( https://sales.brooklynstorme.com/momentum/) Booked & Better Monthly Private Practice Tools: [https://sales.brooklynstorme.com/booked--better/] (https://sales.brooklynstorme.com/booked--better/) Website Wellness Check: [https://sales.brooklynstorme.com/website-wellness-check-up-aud/] (https://sales.brooklynstorme.com/website-wellness-check-up-aud/) The Ultimate Private Practice | Free Community for Therapists: [https://sales.brooklynstorme.com/ultimate-private-practice-free-community/] (https://sales.brooklynstorme.com/ultimate-private-practice-free-community/) private practice marketing private practice website how to get therapy clients therapist marketing plan counselling practice growth psychology private practice tips social worker private practice play therapist marketing website wellness check therapy website copy discovery call script therapist email marketing lead magnet for therapists private practice funnel get more therapy bookings therapist passive income booked and better practice momentum australian therapists in private practice counsellor business coach
If you’ve ever wondered why your private practice isn’t generating as much revenue as it could, this episode is for you. I share how to stop “selling the candle” and start communicating true value in a way your clients actually connect with. Whether you’re offering therapy sessions, courses, workshops, or even freebies like PDFs or apps, the difference between struggling and thriving often comes down to how you present the value of what you do. In this conversation, I walk you through the mistakes I see therapists making with their websites and social media, why niching matters so much, and how to use plain, relatable language that converts inquiries into bookings. I also share what we can learn from big launches (like Alex Hormozi’s record-breaking book launch) and how therapists can adapt those strategies without the overwhelm. If you’re not sure how your website is performing or if you’re struggling to attract the right clients, book a Website Wellness Check and let me give you tailored feedback on your messaging and visibility. Or, if you’d like to brainstorm your practice strategy with me directly, grab a Complimentary 15-Minute Business Strategy Session. Both are designed to give you clarity and practical next steps to help you generate more revenue with ease. Timestamps 00:04 – Welcome and intention for today’s episode 01:08 – Organising my diary and creating a themed planner 04:10 – Sharing the planner with Practice Momentum members 05:11 – Why entrepreneurship is personal development in disguise 06:44 – Inspiration from watching The Office 08:30 – Selling value vs selling the candle 13:35 – Why clients pay for iPhones but not therapy sessions 15:08 – How to explain therapy in client-friendly language 16:42 – Making your About page relevant to your ideal client 18:51 – Why value, not fees, gets bookings 19:30 – The power of niching in private practice 22:01 – Why flowery or stiff language kills connection 24:20 – Building trust with authenticity on your website 25:08 – Research for my book and lessons from Alex Hormozi’s $100M launch 32:55 – Starting with the end in mind in your business and book writing 35:17 – How to adapt successful launch models for your practice 36:59 – Why niching unlocks revenue and visibility 37:37 – Quick wins: Website Wellness Check and strategy sessions private practice revenue strategies private practice business coach therapist business tips counselling practice growth psychology private practice marketing for therapists how to get more therapy clients therapist website tips therapist niche private practice supervision counselling business plan therapy website wellness check therapist marketing mistakes business strategy for therapists therapy practice visibility therapist bookings counselling practice coaching
Join Booked & Better Monthly Resource Subscription here Are you tired of offering freebies on your website that no one downloads? In this episode of the Private Practice Podcast, I share the new way to attract more inquiries and client bookings using interactive, implementation-based resources that actually work. Traditional PDFs and ebooks no longer carry the value they once did—thanks to AI, clients can find the same information in seconds. But by creating interactive tools that provide real results and experiences, you can build trust, credibility, and genuine engagement that turns website visitors into paying clients. This episode is for therapists, counsellors, psychologists, social workers, and play therapists who want to stand out in private practice. You’ll walk away knowing how to: Replace outdated freebies with tools that actually convert Build stronger connections and authority with potential clients Use interactive resources across multiple areas of your practice—supervision, referrals, waitlist support, and even passive income Get a quick win by evaluating your current freebie and making it more engaging Quick Action Step: Review your freebie today and ask yourself—does this help my client create a real change or result? If not, it’s time to update it into something more interactive. Timestamps: 00:00 – Welcome to the Private Practice Podcast 00:22 – Introducing Practice Momentum 01:09 – The #1 question therapists ask: how do I find clients? 02:19 – Why your website matters more than ever 04:33 – Why newsletters and generic freebies don’t work 06:00 – The problem with templated journals 08:02 – Why PDFs and ebooks have lost their value 09:54 – The solution: implementation + interactivity 14:28 – How results build trust and lead to bookings 16:46 – Why interactive experiences are the future of marketing 19:36 – Beyond freebies: other uses for interactive tools 24:25 – How this strategy helps with supervision and referrals 26:34 – Introducing Booked at First Sight inside Booked & Better 28:27 – How quickly you can get started 30:55 – Everything included in Booked & Better 31:57 – Final invitation and wrap-up Private practice marketing private practice therapist counsellor business coach how to get more therapy clients psychology private practice counselling private practice social worker private practice play therapist marketing for therapists therapy website inquiries therapy bookings client referrals therapist lead magnet therapist freebies therapy marketing tips counselling business ideas practice momentum therapy marketing strategy therapy business growth therapist resources therapist private practice tools
In this episode of the Private Practice Podcast, I’m diving into one of the most powerful yet often-overlooked tools for creating stability and growth in your private practice: a business plan. Now, before you roll your eyes and think it sounds boring or too “corporate,” hear me out. A business plan doesn’t need to be rigid or overwhelming. In fact, when you approach it with both structure and flow—balancing the masculine and feminine energies—it can help you create more confidence, more clarity, and a business that actually works for you, not the other way around. If you’ve ever felt like you’re on the hamster wheel of chasing bookings, reacting to cancellations, or grabbing at shiny marketing tactics without a clear direction, this episode is for you. I share how your business plan can help you shift from chaotic and reactive into calm and focused, while still feeling aligned with who you are and how you like to work. Whether you’re structured and thrive on ticking things off a list, or you prefer a more intuitive and flexible approach, you’ll walk away with practical insights that can help you design a plan you’ll actually stick with. I also talk about what happens when we lean too heavily into either masculine or feminine energy in our practices, why neither extreme works, and how integrating both is the key to creating a thriving, sustainable private practice. By the end of this episode, you’ll have a simple framework for your next quarter that doesn’t feel overwhelming—and a way to bring joy, fulfillment, and confidence back into the way you run your business. If you’d like my help to map out your quarterly plan in a simple, supportive way, you can book a free 15-minute call with me here: Book Your Complimentary Planning Call And if you’re ready to go deeper with ongoing, on-demand support to truly build the practice you want, check out Practice Momentum. Timestamps: 00:00 Welcome and quick updates 02:00 Why bookings aren’t your business (and what to focus on instead) 05:00 The chaos of running a practice without a plan 06:30 Business planning as feminine and ADHD-friendly 08:00 Masculine energy: structure and action 09:30 Feminine energy: creativity and connection 12:00 The pitfalls of staying only in one energy 18:00 Bringing both energies together in your business plan 23:00 How to create a plan that works with your energy and style 27:00 Focus, vision boards, and daily practices that keep you on track 34:00 Mapping your 90-day plan with identity, goals, and feelings 41:00 Wrapping up and invitation to book a free planning call private practice business plan, private practice growth strategies, therapist business planning, counsellor private practice tips, psychologist private practice success, private practice feminine energy, private practice masculine energy, ADHD business planning strategies, how to create a quarterly plan, therapist business structure, counselling business confidence, grow your private practice, therapy business support, private practice planning for women, psychologist business confidence, therapist marketing plan, counselling private practice growth, business plan for therapists, therapy business mindset, how to thrive in private practice
Struggling with cancellations in your private practice? In this episode, I share my own mistakes with cancellation policies, boundaries, and fee increases—and how they cost me money, clients, and confidence. You’ll discover why strong cancellation policies aren’t about punishing clients, but about protecting your time, your income, and creating better outcomes for the people you help. I’ll walk you through what the research says about 24-hour vs 48-hour policies, how much money is lost when you don’t use them, and why a 48-hour full-fee cancellation policy is the best way to safeguard your practice and serve your clients well. 👉 Action step: Review your cancellation policy today. Does it protect your time, income, and clients’ outcomes? If not, update it this week—you’ll feel more confident and in control. ✨ Links & Resources: Practice Momentum: https://sales.brooklynstorme.com/momentum/ The Ultimate Private Practice (Free Community): https://sales.brooklynstorme.com/ultimate-private-practice-free-community/ Website Wellness Check: https://sales.brooklynstorme.com/website-wellness-check-up-aud/ ⏰ Timestamps: 00:00 Welcome and introduction 01:00 Why I ignored policies (and the trouble it caused) 05:00 The emotional toll of weak boundaries in practice 10:00 How strong policies protect you and your clients 20:00 The mindset blocks that keep therapists from charging fees 26:00 Why clients are paying for your time 30:00 24-hour vs 48-hour cancellation policies 35:00 How a 48-hour full-fee policy protects your revenue 37:15 Client success stories 38:30 How to turn your practice around before the new year 🔑 Keywords: cancellation policy private practice, therapy cancellation fees, therapist boundaries, private practice revenue, counsellor cancellations, therapy no-show policy, private practice success, therapist confidence, therapy fee increase policy, private practice income
So many therapists feel rattled when they hear about free or government-funded mental health services popping up in their area. The fear is real: “Who would pay me when they can go down the road for free?” In this episode, I share the truth about these services, why they’re not new, and most importantly, why they don’t threaten your private practice. If you’ve ever wondered whether bulk-billed or free services will make it impossible for you to get clients, this episode is for you. I’ll walk you through the history of funded models, who they’re designed for, why they’re capped and generalist, and how private practice continues to thrive despite their existence. You’ll hear the difference between short-term evidence-based interventions and the deep, tailored, person-centred work you get to do in your own practice. By the end of this episode, you’ll feel lighter and more empowered to own your place in the therapy landscape. You’ll see that clients who want personalized, longer-term, holistic support aren’t searching “free counselling near me.” They’re searching for you. And when they invest in their growth, they show up more, implement more, and get better outcomes. Your quick win action step: Rewrite a short section on your website or social media where you highlight the value of working with you compared to generalized or capped services. Lean into your niche and the personal experience you create—this is what clients are actually searching for. If you’d love to have expert, on-demand help building your practice, check out Practice Momentum, my 12-month high-touch program for women in private practice. Also explore: Booked & Better Monthly Tools The Ultimate Private Practice Community Website Wellness Check Timestamps: 00:22 – Why I created Practice Momentum 02:01 – The real fear behind free services 03:15 – Free services are not new 05:04 – Who these services are really for 08:50 – The generalist model vs your private practice 09:53 – How funding cycles work 12:32 – Why sessions are capped 13:01 – Evidence-based models and why they’re limiting 18:34 – Why quick interventions don’t fix deeper issues 24:54 – Why free services don’t threaten your practice 27:14 – The freedom of tailoring therapy in private practice 34:27 – What clients say about funded vs private practice services 38:33 – Why people pay when free exists 42:09 – Why clients get better outcomes when they invest 54:43 – If you’re still scared, here’s why 58:23 – Shine your light and let clients find you 59:15 – Behind-the-scenes update on Booked & Better and Practice Momentum private practice marketing, therapist business coaching, counselling business growth, psychology private practice tips, social workers in private practice, play therapy practice, therapy marketing ideas, therapy client attraction, counselling niche strategy, therapy practice growth, why free therapy doesn’t matter, therapist imposter syndrome, therapy mindset support, therapy business tips Australia, private counselling clients, psychology business growth, practice momentum program, therapy income growth, therapy website wellness, therapist coaching program
Planning can feel overwhelming when you’re running a private practice. Between client sessions, family life, and everything else on your plate, it’s easy for your business plan to slip to the bottom of the list—or disappear altogether. In this episode, I share how I learned to plan for results (and actually achieve them, mostly!) in my own practice, even with ADHD, busy schedules, and a million distractions. If you’ve ever bought the pretty planner, written out your goals, and then felt guilty for not sticking to it, this one’s for you. I’ll talk about how I shifted from winging it and burning out, to carving out intentional time for my business, finding planning methods that worked for me, and learning to focus on the “one thing” that actually moves the needle. You’ll also hear stories from inside Practice Momentum, where different women use planning in totally different ways—because no two therapists are the same. By the end of this episode, you’ll have practical, flexible strategies for planning in a way that feels authentic to you. You’ll also hear how I use tools like brain dumps, Google Calendar, journaling, and even oracle cards to connect back to my goals and why they matter. Your quick win action step: Choose one small block of time this week (even 30 minutes) and dedicate it to working on your business, not in it. Protect it, make it sacred, and use it to take one step toward a goal that matters to you. If you’d like help creating a business that feels aligned and gets results, explore Practice Momentum, my high-touch 12-month coaching program designed for women in private practice. Also check out: Booked & Better Monthly Tools The Ultimate Private Practice Community Website Wellness Check Timestamps: 00:22 – Why planning workshops matter 03:40 – The common trap of overestimating goals 05:18 – Why plans get pushed aside for clients and family 07:01 – The scarcity mindset around blocking time 09:27 – My breaking point with burnout and bulk-billing 12:07 – The difference between a brain dump and a real plan 17:39 – Why planners don’t work if you don’t know what to plan 19:56 – Tailoring planning styles for different women in Momentum 22:28 – How I use novelty and creativity in planning 25:20 – Journaling with oracle cards to set daily intentions 29:54 – My 45-day $100k experiment 34:12 – Why focusing on the “one thing” first changes everything 39:39 – Connecting to your why 41:54 – Identity and beliefs vs business strategy 44:50 – Dropping the mask and showing up authentically 47:57 – Embracing imperfection and progress over perfection 52:40 – Why pleasing everyone isn’t possible (and that’s okay) private practice planning, therapist goal setting, counselling business growth, psychology private practice tips, social workers private practice, play therapy business planning, therapy planning strategies, therapist productivity tips, business planning for counsellors, therapy practice success, ADHD business planning, therapy mindset support, private practice coaching, practice momentum program, therapist income growth, therapy business strategies, therapist goal planning, therapist authenticity, therapy productivity hacks, counselling business tips
Have you ever felt like your website should be getting you inquiries—but it’s just sitting there like a pretty business card nobody’s picking up? In this episode, I share the behind-the-scenes of testing one of my own lead magnets with women in private practice, and what I discovered about why so many therapists struggle to implement even the simplest website strategies. I take you inside the real feedback I got when I gave away a step-by-step guide to improving websites. Three different therapists told me they had already done everything inside my resource—but when I checked their websites, none of them had. This opened up a powerful reflection on why we often think we’re doing the right things, but we’re actually missing what matters. And it’s not laziness—it’s desensitization, imposter syndrome, or just being too close to our own work to see it clearly. You’ll also hear about how identity and mindset play just as big a role in client attraction as strategy does. I’ll walk you through what to do when you feel stuck, how to use clarity as a tool, and why sometimes it’s not about learning more strategies, but embodying the belief that you can actually have what you want. Your quick win action step: Take 10 minutes today to look at your homepage with fresh eyes. Ask yourself: Do I have a clear, client-facing message in plain language? Are my booking buttons easy to find? Are there visual trust cues (like testimonials or logos)? If not, pick one to update today—you’ll be amazed how quickly small changes can shift your results. If you’d love support to make your private practice website and business actually work for you, here’s how I can help: Practice Momentum Waitlist: https://sales.brooklynstorme.com/momentum/ Booked & Better Monthly Private Practice Tools: https://sales.brooklynstorme.com/booked--better/ The Ultimate Private Practice | Free Community for Therapists: https://sales.brooklynstorme.com/ultimate-private-practice-free-community/ Website Wellness Check: https://sales.brooklynstorme.com/website-wellness-check-up-aud/ Diploma Counsellor Society Waitlist: https://sales.brooklynstorme.com/dcs-waitlist/ YouTube Channel: https://www.youtube.com/@theprivatepracticecoach Timestamps: 01:32 – The freebie I created for therapists 03:54 – First round of surprising feedback 05:51 – Checking websites against what therapists “thought” they had done 08:30 – The recurring problem I noticed 12:05 – Why we stop seeing what’s right in front of us 13:59 – Fresh eyes vs being too close to your own work 15:38 – How I’m reworking the resource to make it clearer 17:30 – Why free resources often don’t create results 18:46 – The SEO and messaging copy-paste guide story 23:20 – Why therapists dismiss strategies without implementing 30:26 – Matching body and brain habits with ADD 31:56 – Weekly focus and brain dump strategy 34:09 – Mindset shift: expect a pleasing outcome 40:51 – Lessons from my 45-day experiment 43:34 – The power of creating future memories 47:39 – Embodiment and shifting identity 50:35 – Why clarity is always a gift 52:29 – My mission: giving you the straightest line to results| therapy website mistakes, private practice website, therapist lead magnet ideas, counselling business growth, psychology private practice tips, therapy marketing strategies, therapist website audit, therapist client attraction, private practice identity shift, counselling SEO tips, private practice mindset, website wellness check, therapist imposter syndrome, private practice clarity, therapist authenticity, therapy website booking buttons, counselling practice growth, psychology practice coaching, therapist business tips, private practice success
One of the hardest things in private practice is showing up, doing “all the things,” and still not seeing clients book in. In this episode, I unpack why that happens and what you can do about it. From the therapist who completely transformed her website copy (and brought me to tears in the process!) to the client who is now on track to generate $300K working only two days a week, these stories show you what’s possible when you know what to do—and take action on it. If you’ve ever wondered why your effort doesn’t always equal results, this conversation will hit home. I share the truth about why therapists get sidetracked, why supervisors aren’t always the best source of business advice, and how not knowing what to do creates procrastination and avoidance. I also dive into how undercharging and watered-down messaging can hold you back, and how shifting into a new identity as a business owner changes everything. By the end, you’ll see that getting clients isn’t about doing more—it’s about doing the right things with clarity, confidence, and support. And if you don’t know what those things are yet, that’s okay—you can learn them. Your quick win action step: Take a look at your website today and ask, “Am I speaking clearly to my ideal client in a way that would make them feel seen, understood, and ready to reach out?” If the answer is no, choose one page to update with client-centered copy this week. If you’d like support to finally attract more clients into your private practice, here are ways I can help: Practice Momentum Waitlist: https://sales.brooklynstorme.com/momentum/ Booked & Better Monthly Private Practice Tools: https://sales.brooklynstorme.com/booked--better/ The Ultimate Private Practice | Free Community for Therapists: https://sales.brooklynstorme.com/ultimate-private-practice-free-community/ Website Wellness Check: https://sales.brooklynstorme.com/website-wellness-check-up-aud/ Diploma Counsellor Society Waitlist: https://sales.brooklynstorme.com/dcs-waitlist/ YouTube Channel: https://www.youtube.com/@theprivatepracticecoach Timestamps: 01:25 – Why I love working with therapists who implement 02:42 – A website full of watered-down copy 04:14 – The transformation that made me emotional 05:41 – How to know you’ve written powerful copy 07:53 – Why strong copy will shift her whole business 10:32 – The client who finally tracked her numbers 12:19 – What her projections revealed 13:41 – How small changes = massive growth 15:53 – Why her two-day-a-week practice is now set up for success 18:43 – The truth about distractions and procrastination 22:37 – Why therapists don’t know what to do in business 25:37 – The danger of relying on peer or supervisor business advice 26:39 – Counselors undercharging due to supervisor advice 30:23 – Why we need competencies for supervisors in business matters 32:19 – The importance of asking “why” when you’re told to undercharge 33:23 – Identity shifts: from therapist to business owner 34:33 – Why clarity comes from learning, not guessing why therapists don’t get clients, private practice marketing, therapist website copy, counselling business coaching, therapy client attraction, private practice identity shift, therapist imposter syndrome, undercharging therapists, therapy business coaching, psychology practice growth, therapy website tips, practice momentum coaching, therapist distractions, therapy procrastination, therapist mindset support, therapy website wellness check, counselling business growth, private practice mistakes, therapy supervisor advice, therapist income growth
So often, when therapists come to me saying their practice isn’t growing fast enough, they’re focused on strategies, tactics, and quick fixes. But here’s the truth: none of that works sustainably unless you do this one thing first. In this episode, I share the breakthrough I had on retreat in Daylesford that reminded me of the power of identity, alignment, and choosing to see the abundance that’s already here. I’ll take you behind the scenes of my own journey—yes, including oracle cards, journaling, money mindset work, and even a 90-minute scalp massage that turned into a profound lesson. You’ll hear how I realized that the version of me capable of creating $100K in six weeks isn’t someone I have to become. She’s who I already am. And that shift—seeing myself as already enough—changes everything. If you’ve been tempted to buy another course, change your entire strategy, or throw in the towel because “nothing is working,” this episode will help you see things differently. Growth doesn’t come from doing more—it comes from aligning who you believe yourself to be with the results you want. From there, the right actions feel natural and the results follow. Your quick win action step: Take ten minutes today and journal on this prompt—“Who do I already know myself to be that is aligned with the results I want in my practice?” Then, circle one belief from your list and act from that place this week. If you’re ready to grow your private practice with clarity, confidence, and support, here’s how I can help: Practice Momentum Waitlist: https://sales.brooklynstorme.com/momentum/ Booked & Better Monthly Private Practice Tools: https://sales.brooklynstorme.com/booked--better/ The Ultimate Private Practice | Free Community for Therapists: https://sales.brooklynstorme.com/ultimate-private-practice-free-community/ Website Wellness Check: https://sales.brooklynstorme.com/website-wellness-check-up-aud/ Diploma Counsellor Society Waitlist: https://sales.brooklynstorme.com/dcs-waitlist/ YouTube Channel: https://www.youtube.com/@theprivatepracticecoach Timestamps: 01:29 – Why I always book the next holiday before starting work again 03:12 – Oracle cards, journaling, and connecting with guidance 05:42 – Big money mindset breakthroughs and letting go of responsibility for others 08:57 – Rest, renewal, and listening to my own energy 13:33 – Journaling with the Wealthy Woman Oracle Deck 15:43 – Realizing abundance is already here 20:07 – Shifting from seeing cost to seeing choice and resourcefulness 23:19 – How subconscious shifts pop into awareness 26:07 – Journaling on identity and the $100K stretch goal 29:36 – Realizing I already am the version of me I thought I had to become 34:10 – Why I left Instagram and simplified my business 36:45 – Why identity comes before results 39:37 – The danger of running strategies from a “not good enough” mindset 42:24 – Why identity work is the first step in Practice Momentum 46:23 – Mantras, evidence, and choosing “Why not me?” 49:09 – The power of making a clear decision 53:26 – Tracking, aligned action, and why what you focus on grows 54:44 – Daily practices to strengthen connection and receive guidance 57:25 – A surprising lesson from a 90-minute scalp massage 59:18 – Final reflections and the breakthrough therapy business growth, therapist identity shift, private practice abundance, counselling business coaching, therapy mindset support, money mindset for therapists, therapist manifestation, private practice success tips, counselling identity shift, therapy business clarity, private practice mindset, therapist journaling prompts, therapy client attraction, practice momentum coaching, therapist income growth, therapy business strategies, therapy spiritual alignment, therapist empowerment, therapy business breakthroughs, counselling practice growth
One of the most powerful things you can do in your private practice isn’t another strategy, social post, or shiny new system—it’s shifting your energy and expectations. In this episode, I share how learning to anticipate a pleasing outcome (rather than a “positive” one) completely transformed not only my mindset but also the results I experience in business and life. You’ll hear the story of how I first taught my mum about manifesting, how she set me up with what I thought was an impossible challenge, and how I ended up manifesting exactly what she asked for—right down to Jaffa fudge in a coffee shop that didn’t even advertise it. I’ll also share how this practice helped me navigate a $20,000 tax issue, and why expecting a pleasing outcome has since become my go-to in business decisions, launches, and client attraction. If you’ve ever found yourself spiralling when clients cancel, worrying no one will book, or doubting whether your fees are “too much,” this episode will help you reset. The truth is, whether you realise it or not, you’re always manifesting. The key is to do it intentionally—by shifting your focus, choosing new expectations, and preparing to receive. Your quick win action step: For the rest of today (or tomorrow, if you’ve finished work), pause before you take any business action and say to yourself, “I’m expecting a pleasing outcome.” Try it with one client call, one post, or one decision—and notice how your energy shifts. If you’re ready to grow your practice with clarity, support, and strategies that actually work, here’s how I can help: Practice Momentum Waitlist: https://sales.brooklynstorme.com/momentum/ Booked & Better Monthly Private Practice Tools: https://sales.brooklynstorme.com/booked--better/ The Ultimate Private Practice | Free Community for Therapists: https://sales.brooklynstorme.com/ultimate-private-practice-free-community/ Website Wellness Check: https://sales.brooklynstorme.com/website-wellness-check-up-aud/ Diploma Counsellor Society Waitlist: https://sales.brooklynstorme.com/dcs-waitlist/ YouTube Channel: https://www.youtube.com/@theprivatepracticecoach Timestamps: 01:14 – Forgetting to launch Booked & Better 02:20 – A “sign” to buy the laptop 05:34 – Crystals, cards, and journaling 07:55 – The Oracle card that shifted everything 09:24 – Planting seeds and trusting timing 11:23 – Preparing to receive clients and opportunities 13:30 – The power of expecting abundance 15:29 – How excitement changes energy instantly 17:28 – No-shows, cancellations, and shifting expectations 18:45 – Teaching my mum how to manifest 21:18 – The Jaffa fudge story 24:46 – A $20K tax bill and manifesting a pleasing outcome 29:14 – Why “pleasing” works better than “positive” 33:22 – Are you unintentionally manifesting negative results? 36:22 – Creating a new habit of expecting better 38:48 – Discovery calls: shifting from dread to excitement 41:18 – Detaching from outcomes and trusting the right fit 43:32 – Why everything you see in business is past thoughts made real 44:56 – Asking “What was my part in this?” 46:30 – Cost of living beliefs vs thriving practices 47:47 – Try expecting a pleasing result for just one day therapy business growth, private practice success, therapist mindset coaching, counselling business tips, therapist manifestation, private practice abundance, therapy cancellations mindset, psychology private practice support, counselling practice growth, therapy no-show solutions, therapist discovery calls, private practice energetics, therapy mindset reset, therapist empowerment, therapy practice strategies, counselling income growth, therapy law of attraction, therapist manifesting clients, private practice business coach, therapy confidence building
So often, when therapists tell me they want more clients, they immediately start looking for another strategy—posting more on socials, updating their Psychology Today profile, or buying yet another course. But here’s the truth: being ready to receive clients is just as much about your mindset, energy, and beliefs as it is about your systems and strategies. In this episode, I dive into how subconscious stories, fears, and unhelpful money patterns can block us from fully receiving the very clients we say we want. I’ll share candidly about my own history with money stories, how self-sabotage showed up in my private practice, and why I had to work on identity, beliefs, and readiness before strategies could actually work. You’ll also hear about the practical side of receiving clients—having the right systems and policies in place—because even if the universe sends you an overflow of bookings, your business needs to be set up to handle it. Otherwise, you’ll spiral into burnout, guilt, or chaos. If you’ve ever caught yourself working hard, “doing all the things,” but not seeing the clients or income you hoped for, this episode will help you reflect on what’s really going on beneath the surface. Sometimes the missing piece isn’t more effort, but clearing the sabotage that’s blocking results. Once you shift that, clients flow in more easily—because you, and your practice, are finally ready to receive. Your quick win action step: Pause today and ask yourself this simple but powerful question—“If all my sessions were suddenly booked out for the next 8 weeks, how would I feel?” Notice what comes up—excitement, fear, guilt, overwhelm—and write it down. That awareness will point you to the exact beliefs or systems to address so you can truly welcome an influx of clients. If you’re ready to grow your practice with clarity, confidence, and deep support, here’s how I can help: Practice Momentum Waitlist: https://sales.brooklynstorme.com/momentum/ Booked & Better Monthly Private Practice Tools: https://sales.brooklynstorme.com/booked--better/ The Ultimate Private Practice | Free Community for Therapists: https://sales.brooklynstorme.com/ultimate-private-practice-free-community/ Website Wellness Check: https://sales.brooklynstorme.com/website-wellness-check-up-aud/ Diploma Counsellor Society Waitlist: https://sales.brooklynstorme.com/dcs-waitlist/ YouTube Channel: https://www.youtube.com/@theprivatepracticecoach Timestamps: 00:22 – What Practice Momentum actually offers 01:21 – Why honesty (not spirituality) is what clients value most 03:09 – The impact of masking and unmasking as a therapist and coach 06:54 – Why honesty, not perfection, creates trust with clients 07:49 – The merry-go-round of Googling, freebies, and supervisor advice 09:35 – How Booked & Better was born from listening to what therapists need 15:02 – A fresh approach to discovery calls that doesn’t involve selling 17:53 – Real therapist feedback on trying new tools 20:49 – Journaling on receiving and readiness 23:21 – Why sabotage shows up even when you have the strategy 27:10 – Childhood money stories and how they impact business now 39:12 – Why charging from guilt or apology doesn’t work 44:28 – How fears about visibility water down your marketing 50:40 – The difference between busy work and aligned action 54:42 – Spotting burnout before it hits 58:57 – The two key questions: Is my business ready to receive? Am I ready to receive? 1:03:32 – Client stories of shifting sabotage and booking out 1:08:56 – Spiritual practices that keep me connected and inspired therapy business growth, private practice clients, counselling practice tips, therapist mindset blocks, therapy business coaching, therapy money stories, counselling practice growth, private practice systems, therapy business sabotage, therapist self-sabotage, therapy business mindset, private practice readiness, therapist income growth, therapy abundance mindset, counselling visibility fears, private practice burnout prevention, therapist empowerment, private practice success strategies, therapy client attraction, counselling business coach
In this episode of the Private Practice Podcast, I speak directly to a belief that’s left so many women therapists feeling burnt out, frustrated, and quietly resentful — the pressure to have a “fully booked diary.” I dive into where this myth came from, why it’s still being perpetuated, and what it’s really costing you emotionally, energetically, and financially. If you’ve ever thought, “Why don’t I feel fulfilled even though my diary is full?” — this one is for you. I unpack the silent struggle many therapists face behind the scenes: feeling trapped in a model of business that doesn’t energise them. I share real-time insights from conversations with Practice Momentum clients and supervision groups who all (on the same day!) voiced the same thing — the fully booked model just isn’t sustainable for everyone. You’ll learn why this outdated narrative persists, what the real markers of success could look like instead, and how to pivot your practice into something that actually works for you — not against you. This episode is for the counsellor, psychologist, social worker, or play therapist who’s starting to question what she was taught about success. You’ll walk away with permission to redefine your goals, a quick reframe to reduce burnout, and ideas for how to earn more without relying on back-to-back one-to-one sessions. 👉 Action Step for a Quick Win: Take 5 minutes to write your own definition of private practice success — one that lights you up and fills your cup (not just your calendar). 🟡 Ready to build a private practice that gives you more energy, income, and impact — without exhausting yourself? Learn more about Practice Momentum, my high-touch, 12-month immersion program for therapists. Explore Practice Momentum: https://sales.brooklynstorme.com/momentum/ 📌 Website Wellness Check (if your site’s not converting): https://sales.brooklynstorme.com/website-wellness-check-up-aud/ 📌 Free Therapist Community: https://sales.brooklynstorme.com/ultimate-private-practice-upgrade/ 📌 Connect on Instagram: https://www.instagram.com/theprivatepracticecoach/ 📌 Watch on YouTube: https://www.youtube.com/@theprivatepracticecoach fully booked diary, therapist burnout, private practice success, grow your practice, how to get more energy, redefine success, women therapists, therapy business tips, private practice coaching, therapist support, Practice Momentum, Brooklyn Storme
👉 Apply for Practice Momentum In this episode, I share the real, behind-the-scenes results of my 90-day experiment to generate $100K in my private practice coaching business. I didn't quite hit the goal—I landed at $81,798—but the gold was in what I learned and what I’ll do differently next time. This episode is for you if you’re a therapist (counsellor, psychologist, social worker or play therapist) who wants to grow her private practice with more ease, clarity, and confidence. If you're overwhelmed by all the “shoulds” of marketing, or spending your time on tasks that don't lead to more bookings, this will give you a grounded and honest perspective. I take you through how I tracked my actions and revenue (but deliberately didn’t peek until the very end), what worked, what flopped, and the surprising practices, like journaling, decluttering, and channeling ideas from my future self, that led to actual sales and client bookings. You'll also hear why I changed my Practice Momentum sales page back to the original version (and what happened when I did), how I spent my working time, and what I plan to implement in my next 90-day cycle. Your action step: Start your next workday with a 10-minute journaling session where you ask your future self what she would do today. Write it down without editing or overthinking. Watch what happens next. Ready to have an expert in your pocket to help you grow your private practice? That’s what Practice Momentum gives you—on-demand support, strategy, and mindset coaching tailored just for therapists. Join the waitlist here: 👉 https://sales.brooklynstorme.com/momentum/ Keywords: 90-day income goal, private practice strategy, therapist income planning, private practice coaching, $100K in 90 days, therapist journaling for business, manifesting clients, grow my therapy business, feminine business strategy, aligned marketing for therapists, money mindset therapist, private practice coach Australia, therapy business structure, sales page tips for therapists, digital declutter therapy business, marketing without burnout, therapist business plan, client attraction private practice, CEO therapist mindset, business strategy therapy
If you're tired of posting and getting crickets, this episode is going to change how you think about writing copy for your therapy practice. I share a powerful content creation process I used this week that led to 30 aligned pieces of content in just a few hours and none of it came from AI or a template. This process is about tapping into your actual experience, getting into energetic alignment, and writing from a place of wisdom and service. This episode is for therapists in private practice who feel stuck, unsure what to say online, or worried that their words aren't landing. You'll walk away with a simple, soulful strategy for generating content that connects and converts. Plus, I’ll walk you through how my Oracle card reading cracked open a new layer of insight into what your audience actually wants from you and how I turned it into value-packed posts. If you're over AI-sounding copy, if your Instagram posts aren't getting traction, or if you're not sure what to say in your emails or on your website... this episode is for you. Action step for a quick win: Ask yourself, “What is a lesson I’ve learned from a recent client session that others could benefit from?” Write down a single sentence that sums up the insight and then use it to create a relatable post. That’s how you start creating copy that truly connects. 🌟 Website not bringing in inquiries? Grab the Website Wellness Check here: https://sales.brooklynstorme.com/website-wellness-check-up-aud/ 💼 Want expert support in your pocket while growing your practice? Apply for Practice Momentum: https://sales.brooklynstorme.com/momentum/
Your website should be your hardest-working employee but for many therapists, it’s doing the exact opposite. In today’s episode, I break down 12 common website mistakes I see on therapists' sites that are actively stopping clients from booking. If you’ve ever felt confused about why your site isn’t generating inquiries, this is for you. We’ll unpack everything from why you shouldn’t offer “discovery calls” (unless you know how to run them), why “fit” language can trigger rejection-sensitive clients, to how your About Page might be doing more harm than good. I’ll also walk you through simple swaps, like ditching stock photos of sadness and using videos to build instant trust and connection. If you’re a counsellor, psychologist, play therapist or social worker who feels like their site is invisible, confusing, or just not converting, this episode will be really useful. You’ll leave with clarity, direction, and real examples you can model. This episode is especially helpful if you're trying to grow your caseload or you're launching a new website soon. Action Step: Check your homepage right now. Does it clearly say who you are, who you help, and how you help them? If not, update your headline today using the simple formula from this episode. That one change could help Google index your page better and make it easier for potential clients to say yes. Want help? ✨ Join Practice Momentum – my 12-month private practice coaching program where I help you fix these issues and build a sustainable, thriving business. 🔍 Or book a Website Wellness Check for a tailored video audit of your site. (00:04) Welcome + why this episode matters (00:22) Practice Momentum: your expert in-pocket (01:12) Real results from a Momentum member (04:27) Why “book a discovery call” is killing conversions (07:24) Ditch “fit” language: here’s why (08:11) RSD, trauma and how your website can accidentally trigger it (10:28) Stop telling people to “think about it” (10:48) Why you should never compare your fee to a psychologist (11:35) The problem with “email me to book” (13:00) Newsletters no one wants: what to say instead (14:37) Half-price first sessions? Nope. (16:04) Clichés that confuse (not convert) (18:19) The power of backlinks (internal + external) (19:56) Why sad stock photos don’t work (20:16) How to write an About Page that connects (28:58) Using short videos to build trust (30:47) Two options to help you fix it therapist website tips private practice marketing how to get therapy clients website mistakes to avoid counsellor website help website conversion tips therapy website advice psychologist website mistakes mental health website SEO client booking strategies discovery call alternatives how to fix therapist website private practice website tips website wellness check grow your private practice boost therapy bookings therapy website audit online presence for therapists get more therapy clients therapy website dos and don’ts
Are you telling yourself the story that “clients can’t afford my fee”? In this episode of the Private Practice Podcast, I break down the common money stories and mindset blocks that keep women in private practice stuck in undercharging, overworking, and feeling undervalued. If you've ever doubted your pricing, questioned your worth, or worried about raising your fees—this episode is a must-listen. I’ll walk you through the evidence-backed truth about affordability using the bell curve principle and explain why 88% of people can afford your fee. The real issue? You’re likely not communicating the value of what you offer in a way that resonates. You'll learn how to set your fees using the Mind-Business-Spirit approach, including practical business strategies (hello spreadsheets and projections), how your thoughts shape your income, and how to stay aligned with your soul purpose while running a sustainable practice. I also share the behind-the-scenes thinking that went into creating Practice Momentum—my high-touch program for therapists who want more clients, more income, and more freedom without doing more. If you’ve barely got clients, feel stuck or invisible, or are on the verge of burnout, this was made for you. Action Step for a Quick Win: Use the simple formula I share to calculate your session fee based on your business expenses and personal income goals. Awareness is the first step toward aligned pricing. Links: 🔗 Join Practice Momentum (Applications close July 15): https://sales.brooklynstorme.com/momentum/ 🔗 Website Wellness Check: https://sales.brooklynstorme.com/website-wellness-check-up-aud/ 🔗 Free Therapist Community: https://sales.brooklynstorme.com/ultimate-private-practice-upgrade/ 🔗 Instagram: https://www.instagram.com/theprivatepracticecoach/ Timestamps: 00:00 – Intro & Practice Momentum 05:42 – My favourite feel-good jingle 09:51 – The “clients can’t afford me” story 10:21 – Bell curve breakdown: Who really can afford your fee 16:14 – The Mind-Business-Spirit approach to pricing 20:00 – Practical formula to calculate your fee 24:14 – Budgeting for super, PD & more 25:18 – Projecting your money stories onto clients 27:40 – Why clients aren't booking (it's not the fee) 29:48 – What makes a generalist practice invisible 34:45 – The 3 biggest client objections and how I solved them 43:32 – Why people will pay for solutions (not safe spaces) 48:57 – Spiritual alignment and the right pricing 56:59 – Why undercharging leads to burnout 1:00:05 – How to step into the identity of a business owner 1:03:32 – Your fee is not the problem (your marketing might be) private practice fees money mindset therapy counsellor business coach private practice coaching how to set therapy fees therapy business strategy money blocks therapist therapy marketing how to get therapy clients mind business spirit undercharging therapist value based pricing therapy generalist vs niche therapist why clients aren’t booking how to get more therapy clients therapy pricing mindset pricing confidence therapy therapy practice growth female therapist business therapy business support
If you're a therapist stepping into the world of supervision, this episode is your behind-the-scenes guide to doing it profitably, ethically, and without all the confusion. I dive into real questions from our therapist community, including “Do I need a new website just for supervision?”, “How do I take payments for group supervision?”, and “Why is no one booking my supervision sessions?” This episode is perfect for you if you're newly qualified as a supervisor, or thinking of expanding your private practice to include supervision services, but feel overwhelmed or unsure where to start. Maybe you've already listed your services and are frustrated that you’re not getting bookings. I explain why simply being qualified isn’t enough—and what to do instead. You’ll learn how to: Add a high-converting supervision page to your existing website Price and package supervision in a way that makes it easy for supervisees to say yes Use story-based marketing to position yourself as a stand-out supervisor in your niche Avoid common mistakes like setting up separate websites, undercharging, or inconsistent messaging Leverage directories the right way (and why they rarely convert) Create a rinse-and-repeat roadmap for supervision marketing that actually works I also open up and share personal insights about my 100k-in-90-days experiment—what’s working, what flopped, and how it’s shaping the strategy I’ll soon be handing over to my Practice Momentum members. Whether you’re launching a supervision offer, struggling to attract clients, or want to create passive income that actually converts, this is a must-listen episode for every therapist in private practice who wants to build a business with intention and integrity. Action Step: Add a clear “Supervision” tab to your website today and outline your niche, your framework, and your next available group or session. Keep it simple and SEO-optimised so supervisees can easily find and book you. Timestamps: 00:04 – Welcome + Practice Momentum offer 01:13 – Chloe’s wins inside Practice Momentum 03:17 – Questions about supervision 06:06 – Should you build a new website? 08:04 – Booking & payments made simple 11:35 – How to get supervision clients (and what not to do) 14:39 – Marketing your supervision services 17:44 – Directory profiles: why they rarely work 20:14 – 100k in 90 Days experiment update 31:25 – Lessons from messing up the sales page 35:04 – Selling ADHD templates (and how not to) 43:33 – Turn $27 templates into $8,000 of revenue 44:11 – Why I shut down my Etsy store 51:40 – Why customised templates matter 56:43 – Surprise & delight in supervision 58:51 – Final thoughts 🔗 Join Practice Momentum: https://sales.brooklynstorme.com/momentum/ 📍 Free Therapist Community: https://sales.brooklynstorme.com/ultimate-private-practice-upgrade/ 🌐 Website Wellness Check: https://sales.brooklynstorme.com/website-wellness-check-up-aud/ 📲 Instagram: https://www.instagram.com/theprivatepracticecoach/ ▶️ YouTube: https://www.youtube.com/@theprivatepracticecoach supervision for therapists, how to market supervision services, supervision website tips, how to get supervision clients, supervision private practice, therapy supervision business, therapist supervision marketing, how to price supervision, group supervision setup, passive income for therapists, sell therapy templates, Etsy for therapists, ADHD templates private practice, practice momentum program, business for therapists, therapist podcast, 100k in 90 days, supervision business plan, therapist side hustle, customized templates for therapists
If you’ve been wondering why clients aren’t booking in or why your referrals have dried up, this episode is for you. I dive deep into one of the most common questions I get asked: How do I get a surge of clients into my private practice? Whether you’re just starting out or trying to fix a slow patch, this episode is packed with strategies that are working right now in July 2025. In this episode, you’ll hear a heartfelt voice note from a Practice Momentum member and learn what really shifted things for her. I also share a personal story that perfectly illustrates why you need your foundations (like your website and visibility) in order. Plus, I walk you through actionable tips on how to improve your website, why your Psychology Today profile isn’t converting, and how to fix it — including the #1 thing you can do today to generate more inquiries. I also break down the myth of the “perfect freebie,” explain why social media isn’t a magic bullet, and reveal the sneaky mistakes therapists are making with AI and Etsy templates that are silently damaging their credibility. Spoiler alert: the answer isn’t more effort — it’s smarter, more aligned effort. If you want push-button support from me whenever you need it, you can join me in Practice Momentum. Or if your website’s the problem (which it probably is), get yourself a Website Wellness Check today. Both links are below. (00:04) Welcome & what today’s episode will solve for you (00:46) Practice Momentum: why it works so well (01:15) Chloe’s story: how she turned things around in weeks (04:43) My internet meltdown (and what it taught me about private practice) (21:27) The golden client attraction question (23:59) The real problem with directories like Psychology Today (31:26) Why niching works (with a powerful case study) (37:49) Where to market in July 2025 (and what’s not working) (40:31) What AI can’t do (and why relying on it is hurting your marketing) (46:47) The Instagram change that will get your content found on Google (51:07) How to use your insights to boost bookings (52:16) The freebie fix you didn’t know you needed (56:38) Why Etsy and Secret Weapon templates are tanking your reputation (1:00:05) How to actually get client emails with your freebie (1:03:44) Discovery calls: do they work and how to fix them (1:14:02) The truth about Google Ads and why your site must come first (1:16:25) Everything you get in Practice Momentum (1:22:31) Yes, we can make a plan work for you – here’s how (1:24:58) Want to talk to someone already in the program? Quick win: Start by reviewing your current Psychology Today or website profile. Is it speaking directly to your ideal client or listing everything you do? If it’s the latter, rewrite it to be more specific and relevant to the people you truly want to help. 🔗 Join Practice Momentum: https://sales.brooklynstorme.com/momentum/ 🔗 Order a Website Wellness Check: https://sales.brooklynstorme.com/website-wellness-check-up-aud/ Keywords: Absolutely! Here are your keywords, separated by commas for easy copy-paste: private practice marketing, how to get more therapy clients, psychology today profile tips, therapy business growth, niching for therapists, therapy referrals, AI and therapy marketing, Instagram for therapists, website for private practice, counsellor visibility, getting more bookings, website wellness check, therapy client attraction, social media tips for psychologists, private practice tips, marketing therapy services, convert therapy clients, therapy freebies that work, practice momentum coaching, grow private practice fast