In this episode of The Edge Effect, host Caroline Crawford interviews Jacqueline Green, founder of Behind the Design. They discuss Jacqueline's journey from corporate marketing to becoming an entrepreneur in the design industry. Topics include overcoming burnout, the importance of mindset, and building robust systems and processes for business success. Jacqueline shares valuable insights into ethical marketing practices, the necessity of asking the right questions when hiring marketing professionals, and the significance of having a multifaceted marketing strategy. The episode also delves into the misconceptions around marketing channels like email and social media and outlines the core pillars of Jacqueline’s masterclass, Hobby to Profitability.Key Takeaways:5:19 - Mindset and Overcoming Entrepreneurial Hurdles8:27 - The Importance of Visibility in Business14:18 - Marketing Strategies and Misconceptions27:51 - Setting Clear Strategies and Expectations29:21 - The Role of Gut Instinct in Business37:58 - Core Principles for Building a Strong Brand42:30 - Recognizing When to Reevaluate Your Business47:23 - Introduction to the Hobby to Profitability MasterclassMore from Jaqueline: To learn more about Behind the Design, visit: www.behindthedesignco.comTo connect on Facebook: https://www.facebook.com/behindthedesigncoTo connect on Instagram: https://www.instagram.com/behindthedesignco/To connect with Behind the Design on LinkedIn: https://www.linkedin.com/company/behind-the-design/To connect with Jaqueline on LinkedIn: https://www.linkedin.com/in/jacquelinereed/To connect on YouTube: https://www.youtube.com/@BehindtheDesignCo Other Helpful Resources:BONUS! Listen to this episode of The Edge Effect for more tips on developing an effective marketing strategy.Helpful Resources:Not sure what to do next with your marketing? Book a free clarity workshop: https://cultiveight.as.me/workshopFree Resource: Download 3 Steps to Cultivate Your Competitive EdgeHave topics you want covered? Are there certain marketing challenges you're struggling to navigate? Send us your questions! Please email podcast@cultiveightcommunications.comFollow Caroline on LinkedIn: https://www.linkedin.com/in/ccrawford22/Learn more about Cultiveight Communications: www.cultiveightcommunications.comHosted by Ausha. See ausha.co/privacy-policy for more information.
In this episode of The Edge Effect, host Caroline Crawford sits down with Katie Lantukh, the founder of Murphy Marketing, to delve into the nuances of copywriting and its pivotal role in building brand trust. Katie shares her journey from aspiring writer to marketing expert, emphasizing the importance of storytelling, simplicity, and context in effective copywriting. The conversation also explores practical strategies for businesses, particularly those in technical fields, to enhance their messaging and connect with the right audience. Tune in to discover the core principles of copy that converts and actionable tips on refining your brand's narrative.Key Takeaways:2:27 - The Creative Process in Marketing5:19 - Guiding Businesses in Marketing9:52 - The Importance of Trust in Marketing16:21 - Understanding Copywriting22:08 - Effective Copywriting Strategies35:24 - Core Principles of Good Copy More from Katie:To learn more about Murphy Marketing visit: https://murphy.marketingTo connect with Katie on LinkedIn: https://www.linkedin.com/in/katielantukh/Other Helpful Resources:BONUS! Listen to this episode of The Edge Effect for more tips on developing an effective marketing strategy.Helpful Resources:Not sure what to do next with your marketing? Book a free clarity workshop: https://cultiveight.as.me/workshopFree Resource: Download 3 Steps to Cultivate Your Competitive EdgeHave topics you want covered? Are there certain marketing challenges you're struggling to navigate? Send us your questions! Please email podcast@cultiveightcommunications.comFollow Caroline on LinkedIn: https://www.linkedin.com/in/ccrawford22/Learn more about Cultiveight Communications: www.cultiveightcommunications.comHosted by Ausha. See ausha.co/privacy-policy for more information.
In this episode of The Edge Effect, host Caroline Crawford engages with Sydney Ryker, a renowned entrepreneur, transformational speaker, and business leader behind multiple eight-figure global sales organizations. They explore the transformative journey of entrepreneurship, the importance of blending personal authenticity with business strategies, and how understanding oneself can significantly impact marketing efforts. Sydney shares her unique experiences, from starting out in network marketing to becoming a public speaker and mentor, emphasizing the power of conviction, spirituality, and overcoming self-doubt. Tune in to gain valuable insights on aligning your true self with your business vision.Key Takeaways:02:31 Building a Global Sales Organization04:28 Incorporating Spirituality into Business09:45 Handling Objections and Building Stronger Connections16:30 Understanding Clients and Effective Marketing19:40 The Struggle with Self-Belief23:54 Practical Steps to Cultivate Self-Belief34:39 The Importance of Self-DiscoveryMore from Sydney:To learn more about Sydney visit: sydneyryker.comTo connect with Sydney on LinkedIn: https://www.linkedin.com/in/sydneyryker/ To connect with Sydney on Instagram: https://www.instagram.com/sydney_ryker/To connect with Sydney on YouTube: https://www.youtube.com/@SydneyRykerTo connect with Syndey on TikTok: https://www.tiktok.com/@sydneyrykerOther Helpful Resources:BONUS! Listen to this episode of The Edge Effect for more tips on developing an effective marketing strategy.Helpful Resources:Not sure what to do next with your marketing? Book a free clarity workshop: https://cultiveight.as.me/workshopFree Resource: Download 3 Steps to Cultivate Your Competitive EdgeHave topics you want covered? Are there certain marketing challenges you're struggling to navigate? Send us your questions! Please email podcast@cultiveightcommunications.comFollow Caroline on LinkedIn: https://www.linkedin.com/in/ccrawford22/Learn more about Cultiveight Communications: www.cultiveightcommunications.comHosted by Ausha. See ausha.co/privacy-policy for more information.
In this episode of The Edge Effect, host Caroline Crawford delves into the power of integrating human stories with business success. Caroline is joined by Alane Boyd, co-founder of Workday Ninja, and an expert in operations and growth strategy. They discuss how Alane transformed her business by leveraging AI and automation, and scaling her social media and reputation management agency into a streamlined operation. She shares insights on automating social media content, managing client reviews and efficiently using project management systems to enhance team productivity. Tune in to uncover how to improve your business operations and grow your social media presence effectively.Key Takeaways:3:47 - Innovative Strategies for Social Media and Reviews16:49 - The Birth of Workday Ninja26:53 - Choosing the Right Project Management System29:10 - The Importance of Process Mapping36:00 - Training and Adoption of New Systems38:17 - Leveraging AI for Efficiency40:58 - Automating Social Media ManagementMore from Alane:To learn more about Workday Ninja visit: workdayninja.comTo connect with Alane on LinkedIn: https://www.linkedin.com/in/alaneboyd/To connect with Workday Ninja on LinkedIn: https://www.linkedin.com/company/workday-ninja/To connect with Alane on Instagram: https://www.instagram.com/the_hurricanealane/Ton connect with Workday Ninja on Instagram: https://www.instagram.com/workdayninjaOther Helpful Resources:BONUS! Listen to this episode of The Edge Effect for more tips on developing an effective marketing strategy.Helpful Resources:Not sure what to do next with your marketing? Book a free clarity workshop: https://cultiveight.as.me/workshopFree Resource: Download 3 Steps to Cultivate Your Competitive EdgeHave topics you want covered? Are there certain marketing challenges you're struggling to navigate? Send us your questions! Please email podcast@cultiveightcommunications.comFollow Caroline on LinkedIn: https://www.linkedin.com/in/ccrawford22/Learn more about Cultiveight Communications: www.cultiveightcommunications.comHosted by Ausha. See ausha.co/privacy-policy for more information.
In this episode of The Edge Effect, host Caroline Crawford sits down with Pat Taggart, founder and chief creative of Skyblue Creative, delve into Pat's unique journey from aspiring sports broadcaster to video production entrepreneur. They discuss the evolution of video content, the importance of unscripted, authentic storytelling, and practical tips for businesses considering video production. Pat shares insights on how to make individuals comfortable on camera, the value of establishing a personal connection, and why understanding your unique story is vital. He also offers practical advice on starting video content with minimal resources and emphasizes the significance of blending creation with strategic marketing.Key Takeaways: 02:34 - Challenges and Breakthroughs in Video Production04:18 - The Art of Authentic Storytelling06:50 - Creating Engaging and Genuine Content16:11 - The Power of Unscripted Conversations21:29 - The Importance of Authenticity in Marketing29:43 - Determining Video Content Outcomes45:37 - The Importance of Storytelling in Video ContentMore from Pat: To learn more about Sky Blue Creative visit: Skybluecreative.comOther Helpful Resources:Get a 90 Day Marketing Strategy & Action Plan in 90 Minutes. Click here to book a Marketing Momentum Session. Use code THEEDGEEFFECT for 10% off.Free Resource: Download 3 Steps to Cultivate Your Competitive EdgeHave topics you want covered? Are there certain marketing challenges you're struggling to navigate? Send us your questions! Please email podcast@cultiveightcommunications.comFollow Caroline on LinkedIn: https://www.linkedin.com/in/ccrawford22/Learn more about Cultiveight Communications: www.cultiveightcommunications.comHosted by Ausha. See ausha.co/privacy-policy for more information.
In this week's episode of The Edge Effect, host Caroline Crawford speaks with transformational coach and podcast host, Liz Svatek, about her journey from various career paths to finding her true passion in empowering women entrepreneurs. Liz shares insights on overcoming fears, embracing authenticity, and the importance of self-care in business. This is an incredible episode for all career-driven women finding their own way forward. EXCLUSIVE INVITE: Join Liz's Workshop SOUL BLAZER September 9th-14 - Live on Zoom. Sign up here: https://www.lizsvatek.com/soulblazerKey TakeawaysEmbracing failure as a learning opportunity (06:21-06:31)The role of fear and the need for a flexible nervous system in your career (10:04-10:55)Separating personal worth from business success (15:05-15:55)Shifting your mindset and approach to marketing (20:55-21:55)Infusing passion and authenticity into marketing efforts (34:28-35:42)More from Liz:Follow Liz on Instagram: https://www.instagram.com/liz.svatek/Follow Liz on Linkedin: https://www.linkedin.com/in/liz-svatek-73b6185/Join Liz's Private FB community: https://www.facebook.com/groups/6799129066773640/Other Helpful Resources:Get a 90 Day Marketing Strategy & Action Plan in 90 Minutes: https://www.cultiveightcommunications.com/offers/mvEEcqWL/checkoutFree Resource: Download 3 Steps to Cultivate Your Competitive EdgeHave topics you want covered? Are there certain marketing challenges you're struggling to navigate? Send us your questions! Please email podcast@cultiveightcommunications.comFollow Caroline on LinkedIn: https://www.linkedin.com/in/ccrawford22/Learn more about Cultiveight Communications: www.cultiveightcommunications.comHosted by Ausha. See ausha.co/privacy-policy for more information.
In this episode, host Caroline Crawford of The Edge Effect interviews Kim Jursa of Kim Jursa Brand Strategy, diving deep into the realm of brand strategy and development. Kim shares her career journey, from marketing at Fortune 500 companies to consulting for high-growth tech firms. They discuss, in detail, the difference in marketing approaches between tech startups and established corporations, the importance of brand differentiation, internal alignment, and understanding customer insights. They also explore the evolving role of CEOs in personal and company branding. This episode is packed with insights for business owners looking to refine their brand strategies for sustainable growth.Key Takeaways01:26 - Kim's Career Journey: From Fortune 500 to Brand Consultant03:52 - Differences in Marketing: High Growth Tech vs. Fortune 50006:11 - Defining Brand Strategy and Opportunity09:34 - The Importance of Customer Insights18:40 - Brand Archetypes: Connecting with Human Stories21:32 - Investing in Brand Strategy for Business Success26:10 - Understanding Brand Archetypes28:49 - Customer Validation and Values35:36 - Balancing Personal and Company Brands42:24 - Recognizing the Need for Brand StrategyMore from Kim: Follow Kim on LinkedIn: https://www.linkedin.com/in/kimjursa/ To learn more about Kim Jursa Brand Strategy visit: www.kimjursa.comOther Helpful Resources:Get a 90 Day Marketing Strategy & Action Plan in 90 Minutes. Click here to book a Marketing Momentum Session. Use code THEEDGEEFFECT for 10% off.Free Resource: Download 3 Steps to Cultivate Your Competitive EdgeHave topics you want covered? Are there certain marketing challenges you're struggling to navigate? Send us your questions! Please email podcast@cultiveightcommunications.comFollow Caroline on LinkedIn: https://www.linkedin.com/in/ccrawford22/Learn more about Cultiveight Communications: www.cultiveightcommunications.comHosted by Ausha. See ausha.co/privacy-policy for more information.
In this episode of The Edge Effect, host Caroline Crawford welcomes public relations expert Ellie Malone to discuss the crucial role of PR in business success. Ellie shares her journey from traditional agency work to founding Stories by PR, a consultancy that helps brands globally. They cover how startups can leverage PR, the importance of third-party validation, and the strategic considerations for effective storytelling. Tune in to gain insights on integrating PR into your business, enhancing brand visibility, and navigating the complexities of global communications.Key Takeaways:00:46 - Meet Ellie Malone: PR Expert01:16 - Ellie's Journey into PR03:58 - Global PR Insights08:56 - Crafting Effective PR Strategies16:55 - The Value of Earned Media26:46 - When to Invest in PR43:26 - Advice for Startups and New Businesses46:42 - Conclusion and Final ThoughtsMore from Ellie: Follow StoriesBy PR: www.instagram.com/storiesbyprTo learn more about StoriesBy PR visit www.storiesbypr.comOther Helpful Resources:Get a 90 Day Marketing Strategy & Action Plan in 90 Minutes. Click here to book a Marketing Momentum Session. Use code THEEDGEEFFECT for 10% off.Free Resource: Download 3 Steps to Cultivate Your Competitive EdgeHave topics you want covered? Are there certain marketing challenges you're struggling to navigate? Send us your questions! Please email podcast@cultiveightcommunications.comFollow Caroline on LinkedIn: https://www.linkedin.com/in/ccrawford22/Learn more about Cultiveight Communications: www.cultiveightcommunications.comHosted by Ausha. See ausha.co/privacy-policy for more information.
In this week's episode of The Edge Effect, Caroline Crawford speaks with Chris McNeil, founder and CEO of Thought Inc. Together, they explore the concept of strategic thought leadership in marketing and business success. Strategic thought leadership goes beyond being an expert in a field; it involves intentionally guiding audiences to see things in a new light, empowering them with innovative ideas and perspectives.Key Takeaways:The Concept of Thought Leadership in Marketing (15:14 - 19:59)Leveraging AI to organize unique ideas and generate impactful content. (39:20-39:31)The importance of challenging conventional thinking to embrace strategic thought leadership. (40:03-40:46)Creating content that serves and empowers the audience, leading to organic growth. (00:47:08-00:47:18)More From Chris:Follow Thought leadership Studio Podcast on X: @ThtLdrshpStudioFollow Chris on X: @MentalGameOfBiz (me)Follow Chris on LinkedIn: https://www.linkedin.com/in/chris-mcneil-chs/Thaut.ioThoughtLeadershipStudio.com (podcast)Free eBook:Marketers’ Guide to Strategic Thought Leadership https://Thaut.io/GuideLearn more about Chris's upcoming book: https://StrategicThoughtLeadership.comOther Helpful Resources:Not sure what to do next with your marketing? Book a free clarity workshop: https://cultiveight.as.me/workshopFree Resource: Download 3 Steps to Cultivate Your Competitive EdgeHave topics you want covered? Are there certain marketing challenges you're struggling to navigate? Send us your questions! Please email podcast@cultiveightcommunications.comFollow Caroline on LinkedIn: https://www.linkedin.com/in/ccrawford22/Learn more about Cultiveight Communications: www.cultiveightcommunications.comHosted by Ausha. See ausha.co/privacy-policy for more information.
In this episode of The Edge Effect, your host Caroline Crawford interviews Janice Porter, a relationship marketing consultant, on leveraging LinkedIn for business success. Janice shares insights on building genuine connections and nurturing relationships online.Key Takeaways:Importance of Relationship Marketing (00:01:00-00:03:10): Janice discusses the shift from network marketing to relationship marketing, emphasizing the value of building authentic connections.LinkedIn Strategies (00:11:07-00:12:21): Janice highlights the strategic use of LinkedIn for networking, emphasizing the importance of starting conversations and taking relationships offline.Content Creation on LinkedIn (00:34:39-00:35:53): Janice advises on creating engaging content on LinkedIn, focusing on consistency, authenticity, and audience engagement.Engagement and Analytics (00:36:03-00:36:25): Janice stresses the importance of engaging with comments on posts and analyzing post analytics to improve engagement and build relationships.Personalized Approach (00:43:08-00:44:11): Janice encourages new business owners to focus on their target audience, optimize their LinkedIn profile, and engage authentically to build meaningful connections.Tune in to gain valuable insights on relationship marketing, LinkedIn strategies, and effective content creation for business success.More from Janice:Follow Janice on LinkedIn: www.linkedin.com/in/janiceporterFollow Janice on Instagram: www.instagram.com/socjaniceFollow Janice on Facebook: www./facebook.com/janiceporter1Other Helpful Resources:Not sure what to do next with your marketing? Book a free clarity workshop: https://cultiveight.as.me/workshopFree Resource: Download 3 Steps to Cultivate Your Competitive EdgeHave topics you want covered? Are there certain marketing challenges you're struggling to navigate? Send us your questions! Please email podcast@cultiveightcommunications.comFollow Caroline on LinkedIn: https://www.linkedin.com/in/ccrawford22/Learn more about Cultiveight Communications: www.cultiveightcommunications.comHosted by Ausha. See ausha.co/privacy-policy for more information.
In this week's episode of The Edge Effect, your host Caroline Crawford shares how you can convert followers into sales. This episode provides valuable insights on effective marketing strategies aimed to accomplish your specific goals, increase sales conversions, and understanding marketing channels through the conversion lens. Key Takeaways:Exploring Growth Strategies (05:30-12:33)Marketing Goals and Prioritization (00:12:33-20:01)Conversion Strategies with Email Marketing (20:01-22:08)Optimizing Website for Conversions (22:08-23:54)Leveraging Social Media for Sales 00:23:54-00:26:26Building Brand Awareness through Press 00:26:26-00:27:08Using Advertising for Sales Conversion (27:08-29:06)Listen to this episode to learn how to prioritize your business goals in a way that connects marketing and sales, leverage marketing channels based on your goals, and optimize your content for conversions.Helpful Resources:Download the Free Guide: Cultiveight Your Competitive Edge (with Self-Audit Exercises) https://www.cultiveightcommunications.com/competitive-marketing-guideHave topics you want covered? Are there certain marketing challenges you're struggling to navigate? Send us your questions! Please email podcast@cultiveightcommunications.comFollow Caroline on LinkedIn: https://www.linkedin.com/in/ccrawford22/Learn more about Cultiveight Communications: www.cultiveightcommunications.comHosted by Ausha. See ausha.co/privacy-policy for more information.
In this week's episode of The Edge Effect, your host Caroline Crawford is joined by Mike Maynard, CEO and Managing Director of he Napier Group, a PR and marketing agency specializing in B2B technology companies. Mike shares insights on marketing strategies, the role of AI in marketing, and trends in the industry. Tune in to gain valuable insights into B2B marketing strategies in today's evolving landscape.Key Takeaways:Understanding the Value of Time in Marketing (04:39-05:01): Transitioning perspectives requires a shift in mindset regarding the value of time in marketing.Importance of Brand Familiarity in B2B Marketing (06:05-06:26): Brand reputation and awareness play a significant role in B2B buying decisions beyond just product features.Effective Marketing Framework (20:58-21:30): Start with planning stages, determine the situation, focus on the audience, and let tactics naturally evolve from there.AI in Marketing (35:28-36:00): AI has peaked in terms of capabilities, and marketers should use it judiciously to enhance, not replace human creativity.Appealing to Other Demographics (41:06-41:37): Brands often target younger audiences to appeal to the demographic their customers aspire to be, creating a sense of excitement and relevance.More from Mike:https://www.napierb2b.com/https://uk.linkedin.com/in/mikemaynard Other Helpful ResourcesDownload the Free Guide: Cultiveight Your Competitive Edge (with Self-Audit Exercises) https://www.cultiveightcommunications.com/competitive-marketing-guideHave topics you want covered? Are there certain marketing challenges you're struggling to navigate? Send us your questions! Please email podcast@cultiveightcommunications.comFollow Caroline on LinkedIn: https://www.linkedin.com/in/ccrawford22/Learn more about Cultiveight Communications: www.cultiveightcommunications.comHosted by Ausha. See ausha.co/privacy-policy for more information.
In this week's episode of The Edge Effect, your host, Caroline Crawford, is joined by Anthony LoFrisco, Managing Director of AdEdge Digital Marketing, an award winning SEM, SEO, and Digital Advertising company that offers customized, high ROI internet marketing. Anthony and Caroline explore the world of digital marketing, the evolution of the industry, and key insights on maximizing marketing efforts. Tune in to gain valuable insights on digital marketing strategies, the importance of collaboration, and managing expectations for successful marketing campaigns.Key Takeaways:Understanding the evolution of digital marketing and the importance of data-driven decision-making (00:00-02:03)Differentiating between paid and organic marketing channels and the significance of optimizing campaign attributes (04:19-06:26)Managing expectations in marketing and the need for collaboration between business leaders and marketing agencies (40:09-40:36)Balancing brand-building efforts with direct response campaigns to maximize impact and results (45:10-45:21)More from Anthony:linkedin.com/in/anthonylofriscojrwww.adedgemarketing.comOther Helpful ResourcesDownload the Free Guide: Cultiveight Your Competitive Edge (with Self-Audit Exercises) https://www.cultiveightcommunications.com/competitive-marketing-guideHave topics you want covered? Are there certain marketing challenges you're struggling to navigate? Send us your questions! Please email podcast@cultiveightcommunications.comFollow Caroline on LinkedIn: https://www.linkedin.com/in/ccrawford22/Learn more about Cultiveight Communications: www.cultiveightcommunications.comHosted by Ausha. See ausha.co/privacy-policy for more information.
In this episode, host Caroline Crawford explores the importance and need of a marketing strategy. She breaks down the difference between a strategy and a plan, emphasizing the need for alignment with brand vision, target audience, and business objectives. Caroline highlights the flexibility required in both strategy and planning and provides practical guidance for developing a successful marketing strategy.Tune in to gain insights on crafting a strategic marketing approach that aligns with your brand vision and drives business success.Key Takeaways:Understanding Strategy vs. Plan (00:44-01:57): Learn the difference between a strategy and a plan and why both are essential for effective marketing.Components of a Strategy (02:28-04:47): Discover what should be included in a marketing strategy, including brand positioning, audience understanding, and channel selection.Building a Plan (09:03-10:58): Understand the importance of a flexible marketing plan that aligns with resources, budget, and business goals.Flexibility and Adaptability (15:13-16:46): Embrace flexibility in strategy and planning to adjust to evolving circumstances and ensure effectiveness.Practical Guidance and Resources (20:17-20:59): Access free guidebooks and expert advice to help navigate the complexities of marketing strategy and implementation.BONUS! Listen to this episode of The Edge Effect for more tips on developing an effective marketing strategy.Helpful Resources:Not sure what to do next with your marketing? Book a free clarity workshop: https://cultiveight.as.me/workshop Free Resource: Download 3 Steps to Cultivate Your Competitive EdgeHave topics you want covered? Are there certain marketing challenges you're struggling to navigate? Send us your questions! Please email podcast@cultiveightcommunications.comFollow Caroline on LinkedIn: https://www.linkedin.com/in/ccrawford22/Learn more about Cultiveight Communications: www.cultiveightcommunications.comHosted by Ausha. See ausha.co/privacy-policy for more information.
In this week's episode of The Edge Effect, host Caroline Crawford delves into the intricacies of marketing operations and leadership with guest Michelle Puccinelli, Fractional VP at Team Johnson. Together, they explore the challenges and triumphs of navigating the marketing landscape, emphasizing the importance of effective leadership in dynamic teams. This episode gives insight on understanding the hiring landscape for marketers and businesses, navigating challenges in marketing operations and leadership with dynamic teams, and strategies for streamlining processes to enhance efficiencies.Key Takeaways:Strategies for prioritizing tasks and setting clear expectations (39:09-39:20)Creating a culture of trust and innovation through authentic leadership (46:56-47:06)Utilizing project management tools to enhance efficiency and productivity (35:47-35:57)Encouraging open communication and feedback to drive success in marketing operations (47:59-48:09)More from Michelle:Instagram.com/michellepuccinelliOther Helpful ResourcesDownload the Free Guide: Cultiveight Your Competitve Edge (with Self-Audit Exercises) https://www.cultiveightcommunications.com/competitive-marketing-guideHave topics you want covered? Are there certain marketing challenges you're struggling to navigate? Send us your questions! Please email podcast@cultiveightcommunications.comFollow Caroline on LinkedIn: https://www.linkedin.com/in/ccrawford22/Learn more about Cultiveight Communications: www.cultiveightcommunications.comHosted by Ausha. See ausha.co/privacy-policy for more information.
Join your host, Caroline Crawford, on this week's episode of The Edge Effect as she explores the world of e-commerce marketing with guest Lindsay Bell, founder of LC Creative Agency. Discover the essential elements of successful e-commerce businesses and learn how to balance data and creativity in marketing strategies. This episode will give you valuable insights and practical tips for building a successful e-commerce business through effective branding and marketing strategies.Key Takeaways:The importance of marrying data and creative in marketing strategies. (04:24-05:18)Insights into the competitive landscape of e-commerce and the significance of lifestyle content in product-based businesses. (09:16-11:16)Tips on understanding the ideal customer profile and implementing effective marketing strategies. (16:31-17:41)The importance of visualizing products through high-quality photos and lifestyle content on e-commerce websites. (33:30-34:48)Setting up foundational marketing systems and utilizing tools for e-commerce success. (38:50-44:40)More from Lindsaylccreativeagency.com instagram.com/Lccreativeagencytiktok.com/@LccreativeagencyOther Helpful ResourcesDownload the Free Guide: Cultiveight Your Competitive Edge (with Self-Audit Exercises) https://www.cultiveightcommunications.com/competitive-marketing-guideHave topics you want covered? Are there certain marketing challenges you're struggling to navigate? Send us your questions! Please email podcast@cultiveightcommunications.comFollow Caroline on LinkedIn: https://www.linkedin.com/in/ccrawford22/Learn more about Cultiveight Communications: www.cultiveightcommunications.comHosted by Ausha. See ausha.co/privacy-policy for more information.
In this week's episode of The Edge Effect, host Caroline Crawford delves into the world of LinkedIn marketing with the dynamic Molly Godfrey, co-founder of Build, Impact, Convert. Molly shares her journey from the tech industry to becoming a LinkedIn growth expert, emphasizing the power of personal stories and authenticity in building trust with the audience. This episode provides valuable insights and practical strategies for leveraging LinkedIn to accelerate business growth, especially for female founders and consultants. Tune in to this episode to discover the secrets of LinkedIn success and learn how to make a lasting impact on the platform.Key Takeaways:The importance of consistency to see results. (14:30-15:16)Types of LinkedIn posts that drive growth. (20:49-21:36)How to engage with your LinkedIn community to attract new clients. (25:57-26:47)The power of personal stories on LinkedIn. (42:55-43:58)More from Molly:Build Impact Convert: https://buildimpactconvert.com/Follow Molly on LinkedIn: https://www.linkedin.com/in/molly-godfrey/ Follow Build Impact Convert on LinkedIn: https://www.linkedin.com/company/build-impact-convertOther Helpful ResourcesDownload the Free Guide: Cultiveight Your Competitve Edge (with Self-Audit Exercises) https://www.cultiveightcommunications.com/competitive-marketing-guideHave topics you want covered? Are there certain marketing challenges you're struggling to navigate? Send us your questions! Please email podcast@cultiveightcommunications.comFollow Caroline on LinkedIn: https://www.linkedin.com/in/ccrawford22/Learn more about Cultiveight Communications: www.cultiveightcommunications.comHosted by Ausha. See ausha.co/privacy-policy for more information.
On this week's episode of The Edge Effect, your host, Caroline Crawford, focuses on the critical topic of accountability in marketing, highlighting the importance of having clear accountability structures in place to ensure the success of marketing efforts within a business. By implementing the strategies discussed in this episode, businesses can enhance accountability, improve communication, and drive marketing success. Tune in to gain insights into how to manage accountability within marketing teams, especially when working with a mix of internal and external resources. Understanding the role of accountability in marketing can help businesses streamline operations, improve communication, and drive marketing success. We encourage you to reflect on your own marketing practices and consider how you can empower your teams to take ownership and accountability for their roles.Key Takeaways:00:00-00:44: The importance of accountability in marketing and the need for cross-team collaboration.01:58-03:22: Importance of setting clear expectations, empowering team members, and fostering a culture of accountability.03:22-07:59: Addressing the challenges of leveraging external resources and the need for internal leadership to ensure accountability.08:10-29:56: Strategies for improving accountability, including documentation, communication, and flexible systems. Other Helpful Resources:Free clarity workshop: https://cultiveight.as.me/workshopHave topics you want covered? Are there certain marketing challenges you're struggling to navigate? Send us your questions! Please email podcast@cultiveightcommunications.comFollow Caroline on LinkedIn: https://www.linkedin.com/in/ccrawford22/Learn more about Cultiveight Communications: www.cultiveightcommunications.comHosted by Ausha. See ausha.co/privacy-policy for more information.
In this episode of The Edge Effect, your host Caroline Crawford explores the power of podcasting for business growth with guest Travis Albritton, founder of Honest Podcasts. Travis shares his journey from aerospace engineer to podcasting expert, emphasizing the importance of aligning personal values with business practices. Listen to this episode to gain insights into leveraging podcasting as a long-term brand-building strategy and creating authentic connections with your audience.Key Takeaways:Importance of honesty and ethics in podcasting and aligning values with business practices. (05:22-05:33)Differentiating between monetizing a podcast for fame versus using it as a sales accelerator. (09:13-09:23)Evaluating the long-term growth potential of podcasting as a brand-building tool. (21:48-21:59)Significance of personal storytelling and unique perspective in standing out in the podcasting space. (36:34-36:44)More from Travis:Listen to Caroline's episode on Honest Podcasts: https://podcasts.apple.com/us/podcast/honest-marketing/id1643900237Honest Podcasts Website: https://honestpodcasts.com/Honest Podcasts Linkedin: https://www.linkedin.com/company/honest-podcasts/Honest Podcasts YouTube: https://www.youtube.com/@honestmarketingpodcastOther Helpful Resources:Other Helpful ResourcesDownload the Free Guide: Cultiveight Your Competitve Edge (with Self-Audit Exercises) https://www.cultiveightcommunications.com/competitive-marketing-guideHave topics you want covered? Are there certain marketing challenges you're struggling to navigate? Send us your questions! Please email podcast@cultiveightcommunications.comFollow Caroline on LinkedIn: https://www.linkedin.com/in/ccrawford22/Learn more about Cultiveight Communications: www.cultiveightcommunications.comHosted by Ausha. See ausha.co/privacy-policy for more information.
In this episode of The Edge Effect, your host Caroline Crawford explores the power of emotional connections in marketing with guest Chantal Cornelius, founder of Appletree Marketing. This episode focuses on the importance of building relationships with clients to stand out in the business world. Listeners will gain insights into the core principles of marketing, the impact of authenticity, and practical strategies for creating emotional connections with customers.Key Takeaways:Building Relationships in Marketing (00:03:45-00:03:57): Understand the importance of prioritizing relationships with clients to drive business success.Authenticity vs. Manipulation (00:07:35-00:08:49): Learn how authenticity in marketing can build trust with customers and differentiate your brand.Navigating Service Provider Marketing (00:17:22-00:17:33): Overcome the challenges of marketing intangible services by focusing on emotional connections and trust.Implementing Emotional Connections (00:23:49-00:24:00): Discover practical strategies for infusing emotional connections into marketing messages and customer interactions.More from Chantal CorneliusWebsite: https://appletreeuk.com/Appletree Marketing LinkedIn: https://www.linkedin.com/company/appletree-marketing-consultancy/Chantal's LinkedIn: https://www.linkedin.com/in/chantalcornelius/ Other Helpful ResourcesDownload the Free Guide: Cultiveight Your Competitve Edge (with Self-Audit Exercises) https://www.cultiveightcommunications.com/competitive-marketing-guideHave topics you want covered? Are there certain marketing challenges you're struggling to navigate? Send us your questions! Please email podcast@cultiveightcommunications.comFollow Caroline on LinkedIn: https://www.linkedin.com/in/ccrawford22/Learn more about Cultiveight Communications: www.cultiveightcommunications.comHosted by Ausha. See ausha.co/privacy-policy for more information.