In this episode, host Caroline Crawford of The Edge Effect interviews Kim Jursa of Kim Jursa Brand Strategy, diving deep into the realm of brand strategy and development. Kim shares her career journey, from marketing at Fortune 500 companies to consulting for high-growth tech firms. They discuss, in detail, the difference in marketing approaches between tech startups and established corporations, the importance of brand differentiation, internal alignment, and understanding customer insights. They also explore the evolving role of CEOs in personal and company branding. This episode is packed with insights for business owners looking to refine their brand strategies for sustainable growth.

Key Takeaways

• 01:26 - Kim's Career Journey: From Fortune 500 to Brand Consultant

• 03:52 - Differences in Marketing: High Growth Tech vs. Fortune 500

• 06:11 - Defining Brand Strategy and Opportunity

• 09:34 - The Importance of Customer Insights

• 18:40 - Brand Archetypes: Connecting with Human Stories

• 21:32 - Investing in Brand Strategy for Business Success

• 26:10 - Understanding Brand Archetypes

• 28:49 - Customer Validation and Values

• 35:36 - Balancing Personal and Company Brands

• 42:24 - Recognizing the Need for Brand Strategy

More from Kim:

• Follow Kim on LinkedIn: https://www.linkedin.com/in/kimjursa/

• To learn more about Kim Jursa Brand Strategy visit: www.kimjursa.com
  

Other Helpful Resources:

• Get a 90 Day Marketing Strategy & Action Plan in 90 Minutes. Click here to book a Marketing Momentum Session. Use code THEEDGEEFFECT for 10% off.

• Free Resource: Download 3 Steps to Cultivate Your Competitive Edge

• Have topics you want covered? Are there certain marketing challenges you're struggling to navigate? Send us your questions! Please email podcast@cultiveightcommunications.com

• Follow Caroline on LinkedIn: https://www.linkedin.com/in/ccrawford22/

• Learn more about Cultiveight Communications: www.cultiveightcommunications.com

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